As a bonus today – we have an extra guest post where “The Marketing Goddess”, Elizabeth Purvis shares her expertise and advice about finding high-end clients, even if you haven’t got a big list.
How To Get High-End Clients When You DON’T Have A Big List (Yet!)
By Elizabeth Purvis
One of the biggest questions I hear about Platinum is this: “Can I offer Platinum Programs even if I don’t have a list?”
The answer is… yes! 😀
Whether you’re new in business, or just never got around to building a list in any systematic fashion (and if that’s you, no worries, you’re definitely NOT alone), you can still offer Platinum programs.
Indeed, Platinum Programs are perhaps THE best way to create significant income WITHOUT a big list, or even a list at all.
Why? Because all you need to get new Platinum clients is:
a. A well-designed, irresistible Platinum-style program
b. The willingness to be in conversation with a potential client
That’s it!
No matter what business you’re in or where you are in your business right now, you have a tremendous opportunity to create a high-end offer your ideal clients will love.
And while you may be skeptical, it’s well-known in marketing circles that a certain percentage of the clients in every business – sometimes up to 20% – want a high-end or premium level of service.
(Even pizza parlors and dry cleaners have pulled this off. So can YOU.)
So what do you do when you don’t have a list?
Well, my clients will tell you that I’m a huge fan of hand-inviting – that is, reaching out to people already in your circle and making a personal, heartfelt invitation.
(Indeed, this is the “low hanging fruit” lead generation strategy I start everyone with, whether they have a list or not. I also give them specific scripts so they know exactly what to say.)
And rather than coming across as “pushy” (which is what so many heart-centered entrepreneurs fear, which keeps them stopped in their tracks), you will be amazed at how much your clients will appreciate that you thought of them, and cared enough about them to let them know.
So my coach’s request for you for this tip is to think of the people in your circle right now. Who really needs your help to step into their greatness? Who would you LOVE to work with in a deeper, richer way?
If you can’t think of anyone, don’t let that take you out. Get support from a buddy on the brainstorming, because I promise you, they’re there.
At this point, I’ve mentored hundreds of entrepreneurs and I have YET to find a single one who did NOT have ideal clients in their sphere already – even people who live in the proverbial “middle of nowhere.” That’s why I’m so confident about this one.
So do this simple exercise and see what pops for you, ok? You’re going to get some ideas on how to be of service – and that’s always a good thing. 🙂
About the Author/Further Resources
Elizabeth Purvis, “The Marketing Goddess,” mentors extraordinary spiritual women entrepreneurs to 6-figures and beyond.
Known for blending proven Internet marketing strategy and spiritual principles, Elizabeth teaches her clients how to use the path of spiritual entrepreneurship to manifest their mission and live their true calling. She is passionate about empowering spirit-led, purpose-driven women with the 6-figure mindset, energetic tools AND practical authentic marketing strategies to create their dream lifestyle while changing the world.
Elizabeth is the creator of Get Clients In 30 Days! How To Add 10 Clients To Your Business Practically Overnight – Even If You’re Starting From Scratch and The Abundant Business System, a step-by-step marketing and business-building system especially for spiritual women entrepreneurs. A professional fiction writer, Elizabeth has worked with such publishers as Llewellyn Worldwide, Desperado Publishing and Image Comics.
A life-long “Northeastern girl” (including 16 years in New York City), Elizabeth switched coasts and now lives blissfully in Portland, Oregon, with her husband. www.marketinggoddess.com.
Elizabeth is about to teach how to create deeply transformational, highly profitable high-end programs. Act now by clicking www.6figuregoddess.com to learn more.
Proven systems to quickly enroll new clients and fill your programs (these allowed me to create a multi-six-figure business while my tribe was still well under 1000 people)