In this week’s guest post Jennifer Holloway shares her expertise about what is your personal brand and some of the benefits you can get from personal branding. Making the Most of Your Brand: YOU! By Jennifer Holloway Everyone has a personal brand – whether they know it or not; that mix of things that defines … Read more
In this weeks guest post Merlyn Sanchez discusses the subject of testimonials and coaches. Testimonials by Merlyn Sanchez One of the challenges coaches and consultants face when marketing their products and services is the issue of credibility. Prospects have a natural wariness which only increases with higher priced items and services. If they aren’t familiar … Read more
In this week’s guest post David Lurie shares five lessons for coaches: One String to the Bow: Five Lessons for the Two-Dimensional Coach By David Lurie I’ve been fortunate to work with a lot of coaches over the last couple of years, and it has been striking about the differences between them. While many coaches … Read more