identity


What do you want to get known for?

In today’s guest post Karen Williams asks an insightful question to help you and your coaching business.

What do you want to get known for?

By Karen Williams

"What do you want to get known for?" By Karen Williams

From my experience, many coaches (and other transformation experts) work with clients who have gone through something similar to themselves. This may be situations like redundancy, cancer, trauma, a chronic illness, or perhaps they have learnt something that they know will help others.

Going through a difficult situation may have been one of their motivators to retrain in this profession, and likely to be one of the reasons that they want to help people now.

My story is similar to that extent. When I started out as a coach, I struggled to get clients and turn my passion into a business that was sustainable. Then I spent time with very successful coaches, discovered their secrets, implemented them into my own business, and then wrote a book about it! That’s why I help my clients to create their own successful business, get more clients, make more money and do what they love.

Even though coaching is traditionally non-directive, and technically you can work with people on any topic, clients will often look for a coach who has credibility in a certain area.

When you’ve been through a situation yourself, you:

  • Can understand how someone must be feeling and emphasise with their situation
  • Have the resources and information that may help and know where else you can direct your client
  • Have credibility in that area and build your business from that topic of expertise

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Want a profitable and fulfilling business?

To create a profitable and fulfilling business, it’s about finding that area where you have knowledge, passion and experience, and building your niche from this place. However, I also know that it can be hard to define what to do, and niching may feel counterintuitive when you start out.

But these days you don’t need to have one of those ‘traditional’ niches such as a career coach, health coach, etc. The narrower you specialise, and the more unique you are, the easier it will be – trust me!

When you know your ideal client and what you do well, the advantage is that everything you do is aimed towards that person. You’ll have the systems in place that allows you to establish your expertise – and everything will stem from this framework.

  • Your message and brand are aligned to the clients you want to attract
  • Your website will generate leads rather than be a static page that people may come across by accident
  • You can stand out from everyone else in your profession as you know what makes you different
  • You can market yourself in a way that allows you to easily attract clients as people get what you do and the results that clients get from working with you
  • You can create a signature talk/book/information product that automatically leads people to the next step in your marketing funnel and ultimately allows you to build your business easily

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What do you want to get known for?

If you’re struggling to niche, one of my favourite questions to ask is this: “What do you want to get known for?” I’ll be honest; it’s not enough to say “A great coach”, or “making a difference”, etc…

What do you really want to get known for?

Where is your expertise?

What are you good at?

Who would you love to work with and why?

What is your story and how does this relate to your clients?

You could, of course, do one of my favourite exercises, which you’ll find in my second book, How to Stand Out in your Business. Take your passions and talents and explore these areas unique to you. Take time to get clear what you are good at and where you excel, as well as understanding what you feel passionate about and why you love this. You can also look at your story and where you have come from and how you can might be able to help others in areas where you have your own experience.

But ultimately I suggest you ask yourself the question: What do you want to get known for? I’d love your comments below.

About Karen Williams

Karen WilliamsIf you’re ready to stand out and become more visible, or want support to discover what you want to get known for, contact Karen for a free discovery call. You can also join her at the Star Biz conference on 11/12 July and on her Writing Retreat in Spain from 25-30 September 2014.

Karen Williams is the founder of Self Discovery Coaching and is a Business Coach and Mentor, Author, Speaker and Fire Walk Instructor. She predominantly works with solopreneurs (coaches, consultants and therapists) who want to make a difference, but know that to do this, they need to learn the skills to create and grow a successful business. She helps them to get more clients, make more money and do what they love.

She is known for helping her clients to succeed by standing out from the crowd, getting noticed and being an expert in their business. She is the author of The Secrets of Successful Coaches, which reached #1 in the Business charts on Amazon. Her second book, How to Stand Out in your Business, was published in 2012. In the second book she shares the 7 Step Success System that she uses to help her clients to become more visible and create a successful business. She is half way through writing her third book.


Coaching with Logical Levels 3

In this week’s guest post Phil Manington shares how he uses a specific NLP model.

"Coaching with Logical Levels" A guest post by Phil Manington

Coaching with Logical Levels

By Phil Manington

Anyone familiar with NLP will probably have come across Robert Dilts’s Logical Levels model. It is a great tool for exploring how and why we do what we do. It works at a system level and provides a powerful way of creating sustainable change in an individual or organisation.

It looks at our thinking across six levels:

  • The Environment level involves the external conditions in which you live. Questions such as: “Where?”, “When?” and “With whom?” are typical Environment level questions.
  • The Behaviour level refers to what you do in different environments.
  • Capabilities (whether mental, physical or emotional) describe how you do what you do. What are your skills and strategies for taking action?
  • Beliefs and Values define why you do something and shape the way you perceive the world. Beliefs can be both empowering and limiting.
  • Identity consolidates whole systems of beliefs and values into a sense of self. It defines who you think you are, as an individual or an organisation.
  • Purpose involves your connection to something that goes beyond yourself. At this level, useful questions are: “For whom am I doing this?” and “What is my purpose?”.

Many change initiatives focus at the behaviour and capability levels and this can be very effective on occasions. For example, anyone wanting to lose weight will have used exercise and/or dieting to become more fit and healthy.

However, when a client comes for coaching it is usually because they have tried these approaches and they haven’t worked – they are stuck. The Logical Levels model provides a way uncovering the root cause of the situation.

Uncovering the Root Cause

Listening to the client’s language will provide useful pointers to the level that might be important. For example:

  • I usually end up in the kitchen at parties (environment/behaviour)
  • I argue a lot (behaviour)
  • I’m not very good at dancing (capability)
  • People should tell the truth (belief)
  • I want to be less stressed (value)
  • That’s just the sort of person I am (identity)

You may notice your client is focussing around certain levels – you can gather more information by asking questions that take them to other levels. For example:

  • What do you feel when that happens? (behaviour)
  • Why is that important to you? (value)
  • What assumptions are you making about this? (belief)
  • What does that say about you as a person? (identity)
  • What does that do for you? (value)

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Making Changes

Clearly the way you help a client change depends on the specific information you uncover but guiding them round the levels can break through seemingly insoluble blocks. Here’s an example:

After my marriage broke up, I suffered a crisis of confidence and was thrown back into an old set of beliefs about not being attractive to women. My friends encouraged me to “just get out there” and I knew, rationally that this made sense. After all, one of my favourite books is ‘Feel the Fear and Do It Anyway’! And yet I kept putting it off. My coach and colleague, Steve, helped me shift from this stuck place:

We started with my assertion that “I am not attractive to women” – an identity level statement. Rather than trying to challenge this directly he moved me around the levels. He said:

“OK, let’s put that to one side for a moment – tell me what your strengths are”.

I listed a number of things and he picked up on something that I said about learning. Not only am I good at learning but I am passionate about it – I love it. So we had established a capability and a core value for me.

His next question was a great example of elegant coaching:

“So, returning to your relationship with women, who do you know who’s good at it?”

This is a loaded question, with a presupposition that relating to women is a skill issue, not an identity one. Of course, I could name several people and we discussed what they did that seemed to work. His next question:

“So, do you think you could learn to do some of those things?”

was met with cautious optimism and I finished our session with the belief that being attractive was more about skill and behaviour rather than identity – and I also had practical actions to start improving.

This sort of approach works really well for anyone who has low self-confidence or low self-esteem. It’s particularly dispiriting to hold a limiting belief at the identity level because we don’t feel we can possibly change. But often it is only a belief and by using the Logical Levels model to change the way someone sees themselves (for example, from “that’s just who I am” to “I am just not very skilled yet”), it is possible to facilitate quite profound transformations.

About the Author

Phil Manington is co-founder of Suffolk Coaching Zone. He is a professional trainer, coach and management consultant, specialising in helping businesses and individuals to make successful change and achieve their full potential.

Phil currently offers training, workshops and one-to-one coaching for personal and business clients. Specialist areas include leadership skills, building self-confidence and self-esteem, and improving relationships.

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Twitter – @SuffolkCZ

Website – http://www.suffolk-coaching.com