business


The benefits of connecting … 1

In today’s guest post Julie Crowley looks at one thing that many coaches consider for marketing but don’t often consider the other benefits

"The benefits of connecting ..." by Julie Crowley

The benefits of connecting …

By Julie Crowley

I am really keen to ‘connect’ the right people for mutual benefits, hence I love networking.   I get a buzz from putting someone in touch who can help someone else and benefit themselves too.

One of the things I find surprising in my therapeutic business is the ‘fear’ of connecting with other people in the same or similar business.  A fear, perhaps, of losing clientele to someone else, or someone taking your ideas – I understand.  But really, in effect, getting together to network, collaborate or just connect on a regular basis can only bring benefits for all! Like what, you might wonder?

 Learning about other options available in your community – for you, your clients, your family and friends.  There are so many different options now that can meet various needs e.g. holistic events, Christmas markets, social events and business support options are just a few.

• I need to find someone to meet people’s needs where I can’t – for example:

* I don’t offer hypnotherapy, EFT, mindfulness per se, or other relevant services
*Although Person centred trained, I work more integratively using my counselling  coaching skills to benefit each individual client and meet their unique needs
Other practitioners don’t have my set of services or skills to meet an enquiry needs
* We all have resources others could use but may not have, and could share
* Sharing marketing maybe – advertising, forums, share service provisions
Cover for breaks or absences that could help keep your business and income running
* Ongoing personal and professional development and support through sharing, listening, hearing each other

  Understanding where you fit in the health & well-being/development service community

You can be the connection and the solution for clients in need – that can only be good for marketing!

 Stimulating your ideas and creative business management – motivation, inspiration

Encouragement and support to get through hard times, celebrate good times – and just connect!

 PD groups – learning, growing, sharing experience and perspectives

 Market research – share ideas but make sure it has boundaries, confidentiality and use restrictions to protect you and your business/creativity

 Sharing clients!   Believe it or not – you could!  I know I can’t be all things to all clients, so sometimes enquiries don’t move on – they don’t ‘like’ me or my practice, I’m not local to them, they need something but don’t know what

 Mutual support, inspiration and motivation

The threats

 Someone takes a client who could have been yours – unlikely or they would have chosen you!

 Someone steals your ideas – agree mutually beneficial, safe and respectful boundaries for working together and networking

 Competition is healthy – it keeps us on our toes (not direct challenges maybe, but options)

 Someone judges you (you think) – it’s good to be challenged, it helps you develop!

 Missing out and harder work – maybe but motivating too.

So try it and see!  What do you have to lose? And to gain?

Feel free to link with me on social media below.  I love the stimulation and insights, the comments and perspectives I find from other therapists and new ideas I can use to help my clients, from those further away who won’t feel threatened by my practice.

Think about how you benefit or could do, and how it could hinder your business – and take action by connecting, commenting, explaining to others how you feel and how you might be challenged by them.

About Julie Crowley

Julie Crowley, Personal Counsellor and Career Coach based in Lees, Oldham – Clear Mind Life Coaching & Counselling.    May aim is for people to explore their potential, achieve it if they wish to and develop their Personal Power to create the life they want to live – informed choices, effective decisions and working to strengths whilst managing areas for development!

Further information: www.clearmindco.co.uk is about personal development and relationships ‘For a better personal future’ Facebook – Twitter – Linked in CLEAR Connections on my website and on Facebook and Twitter

 


How Narrowing Your Focus Can Make You More Successful 1

In this weeks guest post business coach and mentor Michele Christensen focuses on how you can run a successful coaching business.

How Narrowing Your Focus Can Make You More Successful

By Michele Christensen

"How Narrowing Your Focus Can Make You More Successful" by Michele Christensen

Many coaches work as solopreneurs, or one-person businesses. If you are drawn to this model, it’s a great way to work. However, it does mean that you wear all the hats in your business. There’s a lot to do to keep a business running, and it can feel like you are pulled in a million different directions. If you are spread too thin, you may not be putting enough time in on any one thing to make it effective.

For example, if you are spending hours every day marketing yourself through dozens of channels you may not have time to do any actual income-producing or referral-generating work. You may not even have time to properly implement any single one of those channels. Or, you may have too many projects in the process of being created. In reality, most of us can only juggle a few in-depth projects at a time so it’s better to get one done before adding another.

Here is an example of a mistake of this type I made in my own business. I spent one year early in my business doing a lot of networking. I went to several events per week and even went to two events per night sometimes. However, I made the mistake of going to a bunch of different events and meeting hundreds of people one time each instead of finding just a few networking events and maybe a few dozen people that I could stay connected with and build active relationships with.

The main point is that if you run a solopreneur coaching business, there’s an upper limit to how much you can do well. Avoid the temptation to keep adding new business-building tactics that you can’t fully implement or having too many projects going at once. Narrow your focus to just the number of things you can do well and feel on top of. You’ll feel less stretched thin and get more done, and these two things can make you more successful.

About Michele Christensen

Michele ChristensenMichele Christensen is a business coach and mentor for solopreneurs. She teaches people how to have a profitable, sustainable one-person business they can run from home without overwhelm or working 24/7. For more information and free resources, find her online at michelechristensen.com, or on the social sites.

 


What do you want to get known for?

In today’s guest post Karen Williams asks an insightful question to help you and your coaching business.

What do you want to get known for?

By Karen Williams

"What do you want to get known for?" By Karen Williams

From my experience, many coaches (and other transformation experts) work with clients who have gone through something similar to themselves. This may be situations like redundancy, cancer, trauma, a chronic illness, or perhaps they have learnt something that they know will help others.

Going through a difficult situation may have been one of their motivators to retrain in this profession, and likely to be one of the reasons that they want to help people now.

My story is similar to that extent. When I started out as a coach, I struggled to get clients and turn my passion into a business that was sustainable. Then I spent time with very successful coaches, discovered their secrets, implemented them into my own business, and then wrote a book about it! That’s why I help my clients to create their own successful business, get more clients, make more money and do what they love.

Even though coaching is traditionally non-directive, and technically you can work with people on any topic, clients will often look for a coach who has credibility in a certain area.

When you’ve been through a situation yourself, you:

  • Can understand how someone must be feeling and emphasise with their situation
  • Have the resources and information that may help and know where else you can direct your client
  • Have credibility in that area and build your business from that topic of expertise

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Want a profitable and fulfilling business?

To create a profitable and fulfilling business, it’s about finding that area where you have knowledge, passion and experience, and building your niche from this place. However, I also know that it can be hard to define what to do, and niching may feel counterintuitive when you start out.

But these days you don’t need to have one of those ‘traditional’ niches such as a career coach, health coach, etc. The narrower you specialise, and the more unique you are, the easier it will be – trust me!

When you know your ideal client and what you do well, the advantage is that everything you do is aimed towards that person. You’ll have the systems in place that allows you to establish your expertise – and everything will stem from this framework.

  • Your message and brand are aligned to the clients you want to attract
  • Your website will generate leads rather than be a static page that people may come across by accident
  • You can stand out from everyone else in your profession as you know what makes you different
  • You can market yourself in a way that allows you to easily attract clients as people get what you do and the results that clients get from working with you
  • You can create a signature talk/book/information product that automatically leads people to the next step in your marketing funnel and ultimately allows you to build your business easily

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What do you want to get known for?

If you’re struggling to niche, one of my favourite questions to ask is this: “What do you want to get known for?” I’ll be honest; it’s not enough to say “A great coach”, or “making a difference”, etc…

What do you really want to get known for?

Where is your expertise?

What are you good at?

Who would you love to work with and why?

What is your story and how does this relate to your clients?

You could, of course, do one of my favourite exercises, which you’ll find in my second book, How to Stand Out in your Business. Take your passions and talents and explore these areas unique to you. Take time to get clear what you are good at and where you excel, as well as understanding what you feel passionate about and why you love this. You can also look at your story and where you have come from and how you can might be able to help others in areas where you have your own experience.

But ultimately I suggest you ask yourself the question: What do you want to get known for? I’d love your comments below.

About Karen Williams

Karen WilliamsIf you’re ready to stand out and become more visible, or want support to discover what you want to get known for, contact Karen for a free discovery call. You can also join her at the Star Biz conference on 11/12 July and on her Writing Retreat in Spain from 25-30 September 2014.

Karen Williams is the founder of Self Discovery Coaching and is a Business Coach and Mentor, Author, Speaker and Fire Walk Instructor. She predominantly works with solopreneurs (coaches, consultants and therapists) who want to make a difference, but know that to do this, they need to learn the skills to create and grow a successful business. She helps them to get more clients, make more money and do what they love.

She is known for helping her clients to succeed by standing out from the crowd, getting noticed and being an expert in their business. She is the author of The Secrets of Successful Coaches, which reached #1 in the Business charts on Amazon. Her second book, How to Stand Out in your Business, was published in 2012. In the second book she shares the 7 Step Success System that she uses to help her clients to become more visible and create a successful business. She is half way through writing her third book.


Do You Take Your Business Personally?

In today’s guest post Kim Ravida addresses something that often gets in the way of coaches setting up and running their coaching business successfully.

Do You Take Your Business Personally?

By Kim Ravida

"Do You Take Your Business Personally?" By Kim Ravida Do you take your business personally? It’s an honest question. Most people say “It’s business, don’t take it personally.” But really, is that possible? I don’t think so. I think business is personal. Let’s face it, we are people. We are people who have lives, who love and care for others. As humans we are compassionate, thoughtful and we have feelings. So how can we take the feelings out of business? We can’t. We can, however, take the negativity out of it.

What do I mean by take the negativity out of it? A lot of business owners take ‘no’ personally. Let’s take a look at a service-based business such as a coach, personal trainer, massage therapist or even a virtual assistant. In these businesses it is customary to make offers to prospects to come and benefit from our services. Yet, when we hear ‘no’, we can take it to mean that the prospect is saying ‘no’ to us personally, when in fact it is to the services we provide.

I call this type of behavior victim behavior. It means that when we are told ‘no’, we feel as if we have been rejected and then we go down the “I’m not good enough” path… which never leads to anything positive. That is what I mean when I say take the negativity out of it. YOU are good enough. When you go into victim-mode your energy dwindles, you have less drive to get things done, and you certainly don’t feel like making another offer because — gosh forbid — if that person says ‘no’ too, you just won’t be able to deal with it.

Yes, we do take our businesses personally. I have been there. I have felt down and out when someone has said ‘no’ to me. I have felt like maybe I’m not good at this and who would want to work with me anyway. It wasn’t until I realized that I was being a victim and I was taking ‘no’ personally. What they were saying ‘no’ to, in reality, is themselves. They are saying no to their growth, their potential and their happiness.

Here is a secret: usually when someone who is a good fit for you says no, it is because they aren’t feeling as if they are good enough. They may be feeling they won’t get the great results you are telling them they can have. They may feel it will be too hard (another negative and certainly an excuse) and they won’t be able to live up to your expectations… or even their own.

Just so you know; many people use money as an excuse and truly sometimes it is a valid reason. However, if they have looked you up and asked to talk to you, chances are it is time for them to move forward and they may be fearful and in the victim mentality.

Thus, here are several “rules” to remember so that you don’t take ‘no’ personally in your business:

Rule #1: You are good enough, right here and right now!

Rule #2: You have what it takes to be powerful in every situation.

Rule #3: You are not your business – if someone says no, it isn’t ‘no’ personally.

Rule #4: Keep a list of the things that you excel at, and if you do take a ‘no’ personally pull those out and read them.

Rule #5: Remember Rule #1

Everyone feels as if they might not live up to expectations and therefore they might not even try. Whenever you hear a ‘no’, try to keep in mind also that it is a no now but not forever. I know I’m not the only one who has had a potential client say no and then come to me at another point in time and said yes. Oftentimes people need to think on things and to process it. Yes, sometimes they need to feel the pain of the struggle a little longer before they can say yes to themselves… which, remember, is who they ultimately are saying yes to.

A wise mentor once said to me, “You take yourself everywhere, so why not take the best of yourself each time, leaving behind the possibility to take things personally because it never serves you well.”

About Kim Ravida

Kim Ravida is a lifestyle and business coach who helps women in business take powerful money actions and make solid, productive business decisions that positively impact their life and their business. Stop banging your head against the wall trying to figure out what to do first, wasting time and money. Kim Ravida Coaching can help you. Having been there herself, she has developed a specific system that sets the foundation for a business that brings in more clients, makes more money and saves tons of time so you truly can reach your goals and dreams. Find free resources at http://kimravida.com/resources/.

 

 

Article Source: http://EzineArticles.com/?expert=Kim_Ravida

http://EzineArticles.com/?Do-You-Take-Your-Business-Personally?&id=8565338

 

 

 


Design Your Business Around Your Lifestyle

Are you thinking about, or in the process of, setting up your own coaching practice? In today’s guest post business coach and mentor Susan Tomlinson shares some experience and advice:

Design Your Business Around Your Lifestyle

By Susan Tomlinson

"Design Your Business Around Your Lifestyle" by Susan Tomlinson

One of the key reasons I escaped corporate life, many years ago, was that I felt that I was serving a ‘prison sentence’!

I realise this might sound a bit dramatic but the frustration of commuting each day, to sit in an office from 9 am to 5 pm, just didn’t fit with my desire to have the freedom to work in a way that produced results; but didn’t have me chained to my desk for certain hours of the day.

However… here’s a trap that small business owners fall into – it’s exchanging one job for another but with you as the boss (and my boss can be very demanding)!

Which is why it’s important as you set up and grow your business that you design your business around your lifestyle. Otherwise you’ll end up frustrated, resentful and burned out.

Each of us has different needs, values and personal circumstances but if you really want to make the most of working for yourself AND enjoy life, here are some shifts to make…

Commit to working the hours that fit with your needs and values. I made the decision that I would not work in the evenings and rarely at the weekends (unless I wanted to). I also schedule in a long weekend with family each month.

Let go of any guilt or fear that you are missing out if you can only work a small number of hours due to child care or other commitments. You’ll soon become very focused in the time you have available and you’ll be much more savvy about handling distractions. Tim Ferris’s book The 4-Hour Work Week helped me shift my perspective on what’s achievable.

Block out your vacation time, even if you’re not going away. If you were in paid employment you’d probably take 4 weeks as annual leave to switch off and have fun.

If travel or being location independent is your dream then it is possible. Consider hiring help for your technology requirements and work on setting up systems so that you can do more of your business online.

Carve out space for your interests and hobbies. It’s tempting to feel that spending time on these activities is a bit of a luxury, particularly when there are so many other demands and pressures. However, doing what you love, outside of your work, will probably inspire fresh insights and bring you into contact with new people and opportunities

Choose your environment. I know this is a trickier one as you may have a partner, children, parents, schools and other commitments to consider. So moving home from town to country or even another country may not be realistic. However, may be you could design an office space that you love (I couldn’t wait to escape my grey cubicle for colour and comfort!) or if you prefer working with others, in some towns and cities, there are trendy shared work places or private clubs.

If you’ve taken the leap to start your own business then dare to design a lifestyle that works for you too. You’ll become much happier and more client attractive in the process.

About Susan Tomlinson

Susan Tomlinson, Business Coach and Mentor, is founder of Real Coaching Solutions a company dedicated to helping coaches, consultants and solo entrepreneurs attract more clients, make more money and build a business they love. To get your free ‘Boost Your Business Success’ report and to receive her ‘Highlights on Business Success’ newsletter visit www.realcoachingsolutions.co.uk

For many years Susan held senior roles in well known international businesses and industry sectors. It gave her a fascinating insight into how businesses work, as she was often involved in start up ventures.

Eventually, always being an entrepreneur at heart and feeling restless, she took the leap and set up her own coaching and consulting business winning large contracts and working with top names.

Even with all her previous experience Susan soon realised the challenges of being a solo entrepreneur, so early on she made the decision to make a significant investment of her time and money in hiring her own mentors and learning everything she could about marketing, sales and mindset to consistently grow her own business and continue to create the lifestyle of her choice.

Having coached and taught hundreds of people in business Susan now shares her hands on, real life experience and knowledge with other coaches, consultants and solo entrepreneurs, who know that the quickest route to success is working with a trusted business coach and mentor.

Connect with Susan via:

Her website: www.realcoachingsolutions.co.uk
Facebook: http://www.facebook.com/SusanRTomlinson
Google+: https://plus.google.com/103685189595897269188
LinkedIN: http://www.linkedin.com/in/realcoachingsolutions
Pinterest: http://www.pinterest.com/susantomlinson/
Twitter: http://twitter.com/susantomlinson

 

 

Article Source: Design Your Business Around Your Lifestyle

Ezinearticles.com: Author bio


Your Book is the Hook 1

In today’s guest post business coach and mentor Karen Williams shares her personal experience and some advice:

"Your Book is the Hook" by Karen Williams

Your Book is the Hook

by Karen Williams

Have you got a secret desire to write a book?

You know you’ve got something to say; if only you had the guts to do something about it. You know you want to write, but perhaps you don’t know what people want you to say or how to share your message.

I tell you this. Writing a book is something that will change the direction of your business. Although very few people make millions from writing a book – it won’t be your retirement plan or the thing that allows you to give up working – but a well written book will help you to stand out in your business.

Your book is the hook that allows you to:

  • Build your credibility, allowing you to get noticed by your ideal clients
  • Grow your community, reach more people and change more lives
  • Position yourself as the go-to person in your area of expertise

Writing a book certainly changed the direction of my business. It was a little over 3 years ago that I published my first book, so let me share with you some of my story.

Why I decided to become a writer

When I started out in business, I didn’t have a clue where to start. Although I’d studied business at College, putting the theory into practice was very different. Making the transition from a pretty secure corporate job to the uncertainty of working for myself was tough. I had to put myself out there, develop the courage to do new things and I had to stand out to get noticed. And it was my first book that allowed me to do that.

However, I never set out to write a book. I did research for a project where I was modelling the mindset behind a coaching business. I contacted and spent time with some of the best coaches in the industry – including Michael Neill and Dawn Breslin – and learnt strategies that changed my life.

When I put these strategies into place in my business, it turned it around. I realised that I had cutting edge information that I had to share, so I decided to write a book. . The Secrets of Successful Coaches came out in 2011, which was followed 18 months later by How to Stand Out in your Business, which shared my own step by step guide to get noticed.

Is your business book ready?

Writing a book, however, is not the start of your journey; there are certain things that you need to do initially. You’ll struggle to achieve success if you just put pen to paper or hand to keyboard without nailing some of the fundamentals first. Your business needs to be book ready.

Without a clear target audience or a message that resonates with them, any book you write is more likely to fail. Without having a specific focus for your book or knowing what you want your reader to do next, you will struggle to make a difference.

Also, as I said earlier, your book is unlikely to make you millions, but when you develop a strategy to use the book to raise your profile, and have a process that allows your readers to work with you on a more intimate level, it will make a huge difference to your business success.

Want to write a book?

If you want to write a book, here are some questions to get you started:

  1. What is your goal or intention for the book?
  2. What is the topic that your readers need to know now?
  3. What is your hook?
  4. What else has been written about your subject?
  5. Who is your ideal reader?
  6. Why should they read your book?
  7. What do you want your reader to do once they have read your book?
  8. What makes your book different from those of your competitors?
  9. What else do you need to do to get your message out?

Then writing it is actually the easy part as you’ve got to get published, promote it, and then you might choose to do it all over again!

Take the next steps

If you know that writing a book will set you aside from other people in your profession, contact me to find out how I can help you.

To find out more about why writing a book will help you to stand out, you can download a copy of my brand new report ‘Your Book is the Hook’ here, where you can also find out more about the writing retreat I am running in Spain later this year.

About the Karen Williams

Karen Williams is the founder of Self Discovery Coaching and is a Business Coach and Mentor, Author, Speaker and Fire Walk Instructor. She predominantly works with solopreneurs (coaches, consultants and therapists) who want to make a difference, but know that to do this, they need to learn the skills to create and grow a successful business. She helps them to get more clients, make more money and do what they love. She is known for helping her clients to succeed by standing out from the crowd, getting noticed and being an expert in their business.

She is the author of The Secrets of Successful Coaches, which reached #1 in the Business charts on Amazon. Her second book, How to Stand Out in your Business, was published in 2012. In the second book she shares the 7 Step Success System that she uses to help her clients to become more visible and create a successful business. She is half way through writing her third book.


Coaching Confidence Chatterbox with Jen Waller

Chatterbox

Coaching Confidence Chatterbox with

Jen Waller

The Coaching Confidence Chatterbox is an interview feature with coaches where the questions are generated based on the origami fortune teller/chatterbox game.

As this is the first week, I thought as this is my site I’d join in and play first. 🙂

Name: Jen Waller

Website: www.CoachingConfidence.co.uk (this one!)

Jen Waller

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(The answers to the above questions are then used to generate a choice of numbers)

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Select one of the following numbers 8, 1, 4 or 5: 5

What is your favourite way that a client has found out about your work?“:

A lot of the clients I work with have either come to me as a referral or because they have already have experience/contact with my work – either through the written word or in person.

For example, I have had clients approach me to become their coach who I initially met at someone elses event and we did a coaching exercise together.

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Select one of the following numbers 7, 2, 3 or 6: 6

“If you could travel back in time to give a message to yourself either at the start of your coaching journey, or earlier, what would that message be?”

For a long time I let fear and that voice of doubt and self criticism get in the way of actually coaching and being present with the other person.

So the first thing that springs to mind is to actually give her a big hug and tell her that everything will be OK. One day you will really see that the voice inside your head, the one that wants to give a running critique (the one you think is getting in the way), really doesn’t have to be important!

I know that at the time I was all about the destination and not so much about the journey – I doubt I’d have let myself get away without giving what I’d have viewed as a more practical answer.

So I’ll also add that you really don’t need to know all the questions you’re going to ask before the session – it works so much better if you respond to what your client actually says in that moment. Not what you imagined they may say or even where they were before the session!

Not knowing before the session what you are going to ask really does not reflect on your coaching skills – it just means that you’ve not learnt to time travel yet!

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Select one of the following numbers 8, 1 or 4: 4

“What is the biggest lesson you’ve learnt so far as a coach?”

Oh so many to choose from – both from a coaching and a business perspective. I suspect that this is one of those questions where my answer will change from one week to the next!

If I had to just pick one today I would pick a coaching related one. It’s one where the language may get a bit more messy as it describes an experience – different people may use the same words in different contexts and to describe different experiences.

I think being totally present, focused and just “with” the other person is so powerful. It’s about listening without the purpose of fixing them, or using a specific pre-determined “technique” etc. It’s that space where if that voice of self doubt and criticism appears in my head it can go as quickly as it came – ‘cos it’s not about me in that moment, it’s about the other person.

When I’m in that flow it’s almost as if the questions, stories, quotes etc I share are coming from elsewhere. I’m not consciously having to think about any of that. Sometimes there’s a relaxed choice to make about a direction to head in but there’s an ease and naturalness about it all.

I love learning new things and I think certainly when I started out I would focus loads on the techniques, do lots and lots of language based drills, study different models and theories etc. I certainly undervalued the impact that being present environment can make – it seemed so simple and yet makes such a big difference.

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What question would you like to add to the Chatterbox for another coach to answer?

What advice would you give to someone thinking of starting a coaching business?

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How would you answer that question?

Two aspects immediately spring to mind:

  • Firstly the easiest way is to get some practical experience both as a coach and as a client. See how you enjoy this before jumping headlong into setting up a full time business and then potentially discovering that what you thought in theory is nothing like the actual experience!
  • Secondly, if you are wanting to “make a living” from coaching with your own business then there is the business aspects – it’s not just about coaching every working hour. That may seem obvious and it’s worth stating you don’t have to do all that single handed.

Having a support structure in place helps. How that support structure looks will vary from person to person – some will want support from an admin perspective, others with accounting, many love having someone to bounce ideas off or to talk about how to find clients etc.

It also really helps if you can make a difference with your clients so depending on your existing knowledge and background it may be that part of that support plan involves training and skill development.

One of the questions I’ve been known to ask people is to consider what their “dream” support would be? So if you had unlimited money/ time/ resources what would you put in place to make this easier and more fun?

Logistically unlimited money/ time / resources may not be your reality but I find that question often highlights surprising answers that many hadn’t considered exploring previously.

I’m on a mission to support, nurture and encourage coaching skills and talents from Non-Coach to Coach and Beyond, to find out more about me and my work visit here.

If you are a coach and want to play with the Coaching Confidence Chatterbox send an email via this page.