TwentyOne Leadership


Growing your client list

In today’s guest post, Ben Morton shares his experience and knowledge in a post that provides an answer to one of the “how to” questions that so many coaches have when they start their coaching business.

"Growing your client list" A guest post by Ben Morton

Growing your client list

By Ben Morton

If you are thinking about starting your own coaching practice there are two routes you can take. Both have their merits and both have some ‘big names’ in coaching purporting their benefits. Having recently stepped out of the corporate world to do just this, I have tried both and ended up coming full circle back to my original plan.

So what are the two routes?

Route 1 is to focus on getting clients whereas route 2 is about focusing on being a great coach.

But surely you can and should do both I hear you say! Well, yes you can but at the same time – no, you can’t. Or at least, I don’t believe you can do both well enough to really enable your coaching business to take off.

To be a successful coach you need to have clients. The natural extension of this thought process is to focus on how to get coaching clients, which is exactly what I spent some time trying to do.

There is a lot of advice out there that supports this approach and goes even further by saying that you shouldn’t give away your time for free. The reasons being that your time is both precious and valuable, by giving it away you are somehow devaluing your own worth.

That may all be true but the net result of focusing on getting clients is that you will not be spending time doing the thing that you love and are good at – coaching.

Now, considering the fact that coaching is an inherently personal intervention where success is largely based upon open, honest and often deeply personal conversations. Do we really believe that we will get clients through traditional marketing activity? It doesn’t mater how many adverts, tweets, LinkedIn and Facebook posts we make, people will not engage us based on this alone.

Another pitfall of focusing on getting clients is that when we meet a prospect we naturally shift into ‘sell’ mode. As we go on looking for clients we place more and more pressure on our selves and subconsciously start to project a sense of desperation. There is nothing more un-attractive to a potential client than an overly ‘salesey’ and desperate coach.

So you can see that by focusing on getting clients we can actually end up sabotaging our own chances of success. And what’s more, our energy will slowly ebb away because we’re not doing what we love – helping others to develop and succeed.

What drives people to work with a new coach? Referrals, recommendations and social proof. None of which you will ever get if you aren’t actually coaching somebody. And it only needs to be somebody, anybody. One client is all you need because then you are into the land of referrals, which is where new clients live.

So route two is about focusing on being a great coach. Route two is about the virtuous circle, and this is how it can work…

You focus your efforts and energy on being a great coach, being the best coach you can be and being of service to people. You do what you love, do what gives you energy and do what makes you feel valuable. You focus on helping people solve their problems, helping future clients and in doing so you subconsciously project energy, confidence and enthusiasm – characteristics that are inherently attractive to potential clients.

It may be that when starting out you coach people for free, you offer them the first session free or you give them the option of paying you what they feel the session was worth.

This approach does two things. Firstly, it provides you with a happy client who will be willing to provide you with referrals. Secondly and most importantly, providing you have set the relationship up with well defined boundaries initially, it removes the difficult decision of them deciding whether to work with you or not. How? Because you are replacing the decision with a far, far less painful one of deciding whether or not to continue working with you. Research from neuroeconmics and neuromarketing has found that buying something can cause the pain centre in our brains to light up. It is therefore much easier for someone to buy when they have experienced the value of your coaching service as opposed to ‘buying blind’.

So those are two routes you can choose between. You can sit in your office developing a marketing plan, updating your LinkedIn profile and tweeting until the cows come home or you can get out there and do what you love.

I’ve tried both and I’m pretty clear which has had the biggest impact for me.

Coach

Obsessively

And

Clients

Happen

About the Author

Ben MortonBen Morton is a Leadership Consultant at TwentyOne Leadership and a Chartered Member of the CIPD with approaching two decades experience in leadership and management. His work as a coach and trainer focuses on three key areas; helping clients to develop the leadership capability across all levels of the organisation, creating and delivering programmes to support key talent and helping to build highly effective, high performing teams.

You can find out more about Ben’s work via his blog, Leadership and Learning, or via his LinkedIn profile.


The Allure of Failure 2

In today’s guest post leadership trainer and coach Brian Lumsdon looks at:

"The Allure of Failure" A guest post by Brian Lumsdon

The Allure of Failure

By Brian Lumsdon

Now this might just be me, but don’t you think there’s a feel good factor around Britain again this summer? Perhaps it’s the prolonged spell of wonderful weather and maybe Andy Murray’s victory at Wimbledon has influenced the nation’s mood. Whatever the trigger, I sense an air of positivity amongst friends, family and the people I work with across the country.

So with this in mind you might be curious as to why I’ve chosen to talk about the topic of ‘failure’ today! It’s a subject that’s crept in and out of my thinking since the start of this summer, encouraged by some notable sporting successes and the role their ‘failures’ played in the success they enjoyed. So stay worry-free, I’d simply like to share my take on how we might embrace failure and help our clients do the same.

A seed was sown during a lecture I attended by Olympic swimmer Chris Cook, a commonwealth gold medallist. To the backdrop of a screen full of events and dates, Chris shared numerous ‘failures’ he had experienced over a five year period. The Olympics he missed because selectors thought he wasn’t good enough, the championships where he didn’t make the qualifying time. He explained to the audience with so much passion that he was as proud of these moments as he was about actually winning commonwealth gold medal.

To be more specific, he was as proud of himself when thinking about these moments of failure in the context of his focus.

I know we are often conditioned to a culture of deleting the negatives and accentuating the positives to achieve success. I do believe this can be really useful. But there seems to be something liberating, even energising, about acknowledging a failure and just continuing in the direction of our focus. I’ve used the word ‘focus’ here. You may prefer to describe this as your purpose, goal or best intention.

“Our greatest glory is not in ever falling, but in rising every time we fall” Confucius.

My summer failure-theme was cultivated by Justin Rose, who in June became the first English golfer to win the US Open for 43 years. In one of his post-tournament interviews he recounted the fact that when he first became a professional golfer Justin missed the cut TWENTYONE times in a row. (In these four day tournaments, ‘missing the cut’ means a player failed to reach a qualifying standard after the first two days and is therefore removed from the competition).

“If I missed the cut by six shots one week and by four the next, I would spin it in a positive light. I didn’t drill myself further into the ground.” said Rose. He also went on to say that days like that help remind him that winning is even more special.

So for some people, like Chris, just to understand our reaction to failure is in our own hands is enough. The fact we know we are in choice allows a more resourceful thought or reaction to appear without having to work at it. Others, like Justin, greatly benefit from spending a few moments cultivating a useful meaning or philosophy.

Throughout my coaching career I’ve worked with clients who have become stuck or even crippled by their own thinking of a failed event. This has applied to job interviews, delivering presentations, working with sales targets, relationships, parenting and countless other examples I could mention.

I’ve noticed that two patterns of thought typically play out for clients, often unconsciously, after an event that didn’t go to plan. They often get stuck in either the ‘what if…’.or ‘blame’ patterns of thinking.

  • What if….it happens again… I’m found out…..it’s worse next time….all my fault….I’m just useless
  • Blame …it’s my partner / parent / colleague fault … I blame the lack of resources / luck /culture

Either way, these thought patterns create a negative state of mind and affect our entire physiology. And of course from this unresourceful state it is little wonder we either don’t perform next time or we do everything in our power to avoid the same situation next time.

Benjamin Zander, Conductor of the Boston Philharmonic Orchestra and Leadership guru, insists his students use a novel approach whenever they make a mistake. Their natural tendency would be to cringe, perhaps slouch into their seat and look to the floor. Instead he has them jump up, fling their head & shoulders back and shout ‘HOW FASCINATING’. Now which of these two responses do you think helps the student smile and quickly move on?

You see, if there is no blame or shame attached to a failure, no holding on to negative thought of an experience, we are free to head towards better results.

“It’s fine to celebrate success but it is more important to heed the lessons of failure” Bill Gates

My failure-themed summer concludes with Andy Murray’s glorious success at Wimbledon. I’d imagine the majority of people reading this will know he was the first Briton to win the men’s title for 76 years.

In a radio interview shortly after his Wimbledon success his biographer told how the way Andy had kept hold of his past failures was something he had discussed in depth with his coach, Ivan Lendl. ‘Take what you want to learn and move on’ became a bit of a mantra for them. Andy also caused a bit of a stir in a pre-tournament interview this year when he admitted he may never win the Wimbledon championship. While this was hard to hear for many at the time, his biographer said this admission seemed to be a liberating and pivotal moment for the player.

“The greatest mistake you can make in life is to be continually afraid you will make one”

Elbert Hubbard

So here is an approach I’ve found to work really well for myself and clients recently, helping us embrace failure. You might want to adapt them to your own style or try them out for yourself as they are.

  • Re-examine a lingering ‘failure’ from the past and consider :
    1. What was your key focus (or best intention) at the time?
    2. What does that focus say about you?
    3. What can you learn from that moment before you move on?
  • Think ahead to a future activity or challenge. Spend a moment in healthy anticipation of failure :
    1. What does it say about you that you want to go for this thing?
    2. How many times are you willing to have a go? One, TwentyOne or as long as it takes?
    3. How will you ensure you learn from, or even celebrate, this brilliant failure?

 

About the Author

Brian Lumsdon is a leadership trainer and coach with TwentyOne Leadership and has created lasting change in diverse organisations over the last 15 years.

Brian specialises in helping business leaders create a high-performance coaching culture. He develops an organisations capability to coach their people brilliantly well.

You can contact Brian via e-mail ( br***@*****************ip.com) or connect via Twitter (@brianlumsdon) or LinkedIn (uk.linkedin.com/pub/brian-lumsdon/38/824/735/)

 


Seven Pieces of Advice From Top Coaching Clients 1

What advice would your clients give coaches? In today’s guest post Richard Nugent shares:

"Seven Pieces of Advice From Top Coaching Clients" A guest post by Richard Nugent

Seven Pieces of Advice From Top Coaching Clients

by Richard Nugent

In preparation for this article, I thought I’d ask some of my coaching clients what they wanted and needed from a coach most of all. Some answers surprised me, some I completely expected and, while I hope all are factors that you already take into account when coaching, they are all great reminders of good coaching practice.

To give you a flavour, the clients I asked included several Executives of large organisations, various entrepreneurs, a professional footballer, a senior training manager, some business coaches and teacher. I have coached all of them for some time and all are pretty demanding of themselves and their coach!

I asked them all the same question ‘what is the single most important thing that a coach must do’? Here are the seven most common answers.

1. Keep in touch. Whether between sessions or during breaks in the coaching relationship. The coaching relationship must be on going and consistent even when the actual coaching isn’t.

2. Focus on helping me to understand how I can achieve my outcomes. Everyone is different; don’t assume that there is a right way for everyone.

3. Be you. A coaching relationship works best with you feel the coach is being themselves. Don’t be one way when we meet then turn into a different person when you coach.

4. Be respectful of the trust and investment that I am making in you. I am likely to be telling you things that I haven’t told my closest family. I may have also spent my whole development budget for the year with you. Occasionally let me know that you appreciate that.

5. Know when to be really tough with me and kick my butt and when to support me. (I’d call this emotional intelligence – what is clear from clients’ responses that we have to have it on full in every session. One client even used the phrase “don’t be too nice, I’m not looking for a friend, I’ve got plenty of those.”)

6. Keep asking great questions. Make me think differently to how I am now. Also keep asking me great, different questions – I never know what is coming next and that keeps me on my toes.

7. Keep developing. Clients love the fact that I am always learning and they feel that they are getting the benefit of that. This answer was especially prevalent in clients whose development budgets were tight.

These were the top seven, most consistent answers. Some clients felt really strongly about other things, including technical knowledge, business acumen (if you’re helping me build my business, yours should already be more successful) and even the size of network I have.

What occurs to be is that if this is a representation of the important thoughts my clients have, focussing on them is going to help me be a great coach for them and many others.

About the author

Richard is the M.D. of Twenty One Leadership and has coached talented people from the fields of sport and business for the last decade. Clients have credited him with everything from million pound transfers to the creation of new market leading organisations. The return on investment from his programmes stretches into the millions of Pounds, Euros and Dollars.


The two-minute confidence boost

Coach and leadership trainer Brian Lumsdon shares some of his experience, knowledge and a technique in today’s guest post.

"The two-minute confidence boost" A guest post by Brian Lumsdon

The two-minute confidence boost

By Brian Lumsdon

A few years ago I was blessed to study performance coaching with a brilliant trainer who I still model to this day and there was one aspect of his approach I enjoyed above everything else. On many occasions, after we covered a new topic thoroughly, he would smile wryly and say “Or you could just do this” and provide the group with a wonderfully skillful shortcut or fast-track to achieve the same outcome.

I’m always on the look out for similar approaches and so I was excited to discover Amy Cuddy’s insightful TED talk Your body language shapes who you are. This talk is in the top 30 most viewed Ted talks and Cuddy is listed number 1 in Time magazine’s Game Changers series.

In this talk Amy Cuddy shares some of her Harvard research where she shows how we can increase our levels of confidence significantly by simply adopting a power pose for just two minutes.

Swabs are taken before and after participants adopt their favourite power pose and analysis demonstrates an increase in levels of testosterone as a result. There is also a decrease in levels of cortisol (the stress hormone) and participants demonstrated higher levels of optimism in a subsequent games of chance.

Videos of participants were then shown to professional recruiters, who highlighted those who had adopted the two-minute power pose as more confident and credible candidates. So following this process also influences the perception other people have of us.

Over the last few weeks I have adapted my own power pose, a combination of two well known sports stars and myself from a specific event where I felt particularly confident. I have also added a phrase I find particularly resourceful that I will repeat during these day minutes.

After practising every day and becoming comfortable with recreating a state of confidence, I now use this technique whenever I feel the additional boost of confidence will be really useful.

There are still times in my work with successful leaders and managers when I’m surprised by some revealing they are not be as confident as they may first appear. And so during our work together achieving their goals I will often find myself saying “And you can also do this!”

About the Author/Further Resources

Brian Lumsdon is a leadership trainer and coach with TwentyOne Leadership and has created lasting change in diverse organisations over the last 15 years.

Brian specialises in creating high-performing coaching cultures and helping leaders connect employees to their vision and values. You can contact Brian via e-mail (br***@*****************ip.com) or connect via LinkedIn.