Star Biz Conference

Discover the No. 1 Secret that will transform your business

 in live event / Resource  tagged business / Karen Williams / live event / marketing / resource / Star Biz Conference

A variation of “How to get more coaching clients?” or “How do I run a successful coaching business?” is one of the many questions I get from readers. So I wanted to share the following event happening this weekend:

The Star Biz conference is a fabulous live event being run by last week’s returning guest poster Karen Williams. This one day event with a difference will be showing you simple and powerful techniques to get extraordinary results in your business.

Star Biz Conference 2013

Talking place on Saturday 6 July in Dorking, Surrey, Karen promises an action packed, inspirational and business shifting day. You will get to the root of what you could do differently in your business. Those things that can help you to make more money, get more clients, whilst making a difference and doing what you love.

Get your ticket here

If you are serious about standing out in your business, join Karen and:

  • Get crystal clear on your business vision; get to the essence of what you want to create and why it is important, then develop a plan to make it happen
  • Overcome everything that stops you, sabotages your success or keeps you stuck
  • Discover how to get your message totally congruent with what you stand for
  • Become that go-to-person you know you are already
  • Learn the strategies you need to take NOW to get noticed in your business

There is no better time to step up, stand out and be a star in your business!

You can find out more about the event here and save money when you bring a friend here. This is going to be a great event, so don’t wait to book.

One last thing, this is a conference with a difference – last year Karen put on a firewalk and I know that she has something else up her sleeve this year too!

So go ahead and join the fun, book your place at this fantastic event and I’d love to hear your experiences and the difference it makes for you and your coaching business.

From Invisible to Visible in 7 Easy Steps 2

 in Guest Post  tagged business / business coach / business coaching / charging / client / clients / coach / coaches / coaching / coaching courses / coaching qualifications / coaching skills / coaching techniques / coaching training / executive coach / invisible / Karen Williams / leadership coaching / life coach / life coaches / life coaching / marketing / nlp coach / performance coaching / personal coach / personal development / Self Discovery Coaching / Star Biz Conference / success / visible

In today’s guest post Karen Williams shares some her expertise and knowledge around the business of running a coaching practice.

"From Invisible to Visible in 7 Easy Steps" A guest post by Karen Williams

From Invisible to Visible in 7 Easy Steps

By Karen Williams

It’s not easy being visible in business.

You’ve got to fight through the noise of everyone else out there who does something similar to you.

You’ve got to understand what makes you shine.

And you have to find a way to clearly and succinctly tell people what you do, that enables you to stand out with ease.

Many solopreneurs, especially coaches, start their business because they want to make a difference. You want to give back and help others, so becoming visible may not be the first ‘to do’ item on your list.

It may not be in your nature to “big yourself up”, celebrate your uniqueness, or shout your successes from the rooftops. Yet unless you tell people you exist, you won’t be creating the successful business that you dreamt of, or reaching those who need you.

You have a choice whether to become visible in your business or remain invisible. You can stay the world’s best kept secret or make the decision to step up, stand out and do something different.

It isn’t always easy to stand out in your business, which is why I teach this to my clients. As a Business Coach and Mentor, I use my own 7 Step Success System to help them to put the foundations in place to become more visible and create a successful business. And I get great results! Just like Steve who contacted me last week and said “I had my highest paying client on Saturday, and it was all down to the business strategies that I have learnt from working with you!” and Alex who told me “When I started your 90 day programme I was at the stage of getting a ‘proper’ job and now I’m very busy meeting prospective clients, working with other organisations and most importantly signing up new ones”.

It can be difficult to acknowledge what makes you different. We’ve all got blind spots, hidden areas, and characteristics that we don’t recognise or know about ourselves. The key is to strengthen your own self-awareness to discover what makes you stand out. Here are 8 tips to help you to do so:

1. Ask your current clients for their feedback – what do they see as your strengths and areas of expertise?

2. Review your client testimonials. What have your past clients said about your skills or the way you work with them?

3. Carry out a SWOT analysis (Strengths, Weaknesses, Opportunities and Threats) to delve into that hidden area and create greater self-awareness.

4. Listen to your client’s language. What do they want? How do you help them? What do you do that makes you stand out?

5. Work with business mentor, as they will point out the things you make you different – (it’s more than your Unique Selling Proposition!) and help you to develop your uniqueness and expertise further.

6. Remember that what makes you unique is you, so how can you express this clearly and concisely in your message?

7. Don’t follow the crowd when it comes to your online presence or elevator pitch, think benefits, outcomes and solutions rather than the method in which it is delivered.

8. Know why you are running your business. When you know why it is important to you, it makes the how so much easier.

“There are 5 frogs are sitting on a log. 4 decide to jump off. How many are left? 5. Why? Because there is a difference between deciding and doing.”

What decisions and choices are you making today to become visible?

What are you going to do to make it happen?

Karen is running the Star Biz conference on Saturday 6 July, which is a conference with a difference. Last year she had a firewalk and she has something else up her sleeve this year too. Karen promises an action packed, inspirational and business shifting day. You will get to the root of what you could do differently in your business. Those things that can help you to make more money, get more clients, whilst making a difference and doing what you love.

About the Karen Williams

As a business coach and mentor, author, speaker, and firewalk instructor, Karen Williams, from Self Discovery Coaching, works with coaches and solopreneurs who are ready to step up in their business. She helps them to develop the foundations for a successful business, stand out from the crowd and enjoy every step of the way.

Karen is the author of The Secrets of Successful Coaches, which reached #1 in the Business charts on Amazon. Her second book, How to Stand Out in your Business, was published in 2012. In the second book she shares the 7 Step Success System that she uses to help her clients to become more visible and create a successful business. She is half way through writing her third book.

You can sign up for Karen’s free EBook ’30 Ways to Stand Out in your Business in 30 Minutes or Less’ on her website here.

 

How do you really get to know your clients? 1

 in Guest Post  tagged business coach / business coaching / charging / client / clients / coach / coaches / coaching / coaching courses / coaching qualifications / coaching skills / coaching techniques / coaching training / executive coach / Karen Williams / leadership coaching / life coach / life coaches / life coaching / marketing / niche / nlp coach / performance coaching / personal coach / personal development / sales / Self Discovery Coaching / Star Biz Conference / successful coaches

In today’s guest post, Karen Williams answers a question pondered by many looking to start, or grow, a coaching business.

A guest post by Karen Williams

How do you really get to know your clients?

by Karen Williams

Have you been told you need to niche? Perhaps you are reluctant as you don’t want to restrict your market or maybe you don’t know where to start? Even if you know your niche already, how do you really get to know your clients and what they want?

If you don’t get to know your clients, your message is going to get lost. They will be clicking off your website as soon as they arrive, they won’t get where you are coming from or perhaps they won’t find you in the first place.

If you’re not getting the results you want right now in your business, here’s 3 things to look at first:

  • Check that the language you are using on your website is pitched at the right level. When you create your website, your blog or any other literature, make sure you are using your client’s language and ask yourself ‘will my clients understand what I mean?’ Keep it simple. For example, you might want to use ‘say’ instead of ‘verbalise’.
  • How much jargon are you using when you are communicating with others – both in writing and face-to-face? For example, you might get a better reaction if you say ‘I help you to manage the way you feel…’ rather than ‘I help you to get in the right state’.
  • How clear is your message? I mentioned this in my blog recently, where I give suggestions about how to master your message to get the right response.

So how do you actually reach your clients and find out what they want?

I was talking to a client this week and I simply asked him, ‘who do you know in this field who can help you?’ and when he reeled off people he knew, I suggested that he take them for a coffee. Talking to people who are either in your target client group, or are connected to this group, is a great first step to finding out what they want.

If you already know some of your ideal clients, why not do a survey to find out what their problems are and what you can do to help them? I regularly survey the people on my contact list by using Survey Monkey. I also ask questions via my social media contacts. When you do this using a mixture of quantitative and qualitative questions (i.e. to get some figures and more lengthy responses), you can start to understand the dreams and challenges of the group and the actual language they are using.

Lastly, check out your competitors. Even if you have chosen the most unique niche, there are probably other people doing something similar to what you do. Find out what they do well, what you can model and what you can do differently to meet your client’s needs.

There are a lot of coaches in the industry doing something similar to what you do. To be successful you can’t be the same as everyone else and need to stand out from the crowd. By doing your research, you’ll quickly understand what makes you different, how you can be distinctive from everyone else, yet still give people the results that they desire.

About Karen Williams

Karen WilliamsAs a business coach and mentor, author, speaker, and firewalk instructor, Karen Williams, from Self Discovery Coaching, works with coaches and solopreneurs who are breaking free from the corporate world and want to create a successful business. She helps them to develop the foundations for a successful business, stand out from the crowd and enjoy every step of the way.

Karen is the author of The Secrets of Successful Coaches, which reached #1 in the Business charts on Amazon and has just released her second book, How to Stand Out in your Business, which you can order now.

Karen is also running the Star Biz conference on 3 and 4 November, with 8 expert speakers and a firewalk experience. In this unique two day event, you will discover what makes you outstanding, how you can express this uniqueness in your business, and leave with a 90 day step-by-step plan to transform your business and double your clients.
Top Image: © Tatiana53 | Stock Free Images & Dreamstime Stock Photos

UK conference for coaches and solopreneurs

 in live event / Resource  tagged Karen Williams / resource / Star Biz Conference

I’m really excited to tell you about the Star Biz conference. It is a fabulous live event that Karen Williams, who has wrote several superb guest posts for the site, is running and I wanted to share it with you.

Karen has brought together 8 Superstar Experts who will be revealing their business secrets to you. This two day extravaganza will be showing you the simple and powerful techniques to follow in their footsteps, and get extraordinary results in your own business.

Discover what makes you outstanding, how you can express this uniqueness in your business, and leave with a 90 day step-by-step plan to transform your business and double your clients. On top of that, you will have the chance to walk on hot coals!

This is a sample of WHAT the speakers will cover:

  •  Write your own rules for your business to live on purpose and in profit
  • Be super-confident in your ability to transform your business with ease
  • Learn how you can boost your brand and stand out in a crowded market place
  • Get practical skills and knowledge to ignite your message, marketing and mindset
  • Find out how you can write your book and stand on stage, with a message that people can’t wait for you to share

This event is taking place in Farnborough, Hampshire (just 30 minutes from London).  You can find out more about the event and book your discounted ticket here.