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Leadership Decisions – A Lesson From McDonalds

In this week’s guest post teambuilding coach Sean Glaze shares his expertise and knowledge.

Leadership Decisions – A Lesson From McDonalds

by Sean Glaze

Can you close your eyes and see the menu board from your local McDonald’s?

Most of us who have visited often with our kids can effortlessly envision their value meal options and can order things from the “dollar menu” without even looking up.

I thought of this after my son’s basketball game when our family chose to stop in for a late lunch, too far from home to get away with making them settle for chips and a turkey sandwich.

royalty free mcdonalds

We all entered the restaurant, walked to the back of the short line, and then were greeted by the cashier who asked what we would like to have. Of course, my son was very clear before we had arrived. He wanted a Big Mac, fries, and a chocolate shake. When I told him it didn’t come with a chocolate shake, he even offered to pay the difference, saying “I’ve got money at home, dad- I just really want a shake!”

I gave him a parental “We’ll see…,” but was pretty sure he could survive without the shake.

My wife and our two daughters were not ready to decide as quickly, though.

They have been to McDonald’s restaurants on numerous occasions before, but still struggled to choose what it was they wanted, and grew even more uncomfortable when they saw a group of incoming customers. Feeling rushed and exasperated, they responded in three very different ways.

I thought of a quote from Seth Godin – “You don’t need more time. You just need to decide”

My wife said to me, “Oh, goodness – just get me something. You know what I like.” My oldest daughter said to me, “Whatever is cheap dad- I don’t really care.” And my youngest daughter followed that with, “I’ll just get whatever she does, okay?”

At first I was a bit shocked, but I hurriedly ordered, and then waited at the counter while I considered what had just happened while our food was prepared.

My family was a microcosm of decision making styles!

Leaders must make decisions – and the higher you climb, the more important your decision become. But it occurred to me that there were four very distinct examples of decision making in our family – at least in this illustration…

  1. Some people refuse to make a decision and let others choose for them – that isn’t very healthy, and usually results in dissatisfaction of some kind – usually regret by the decision maker for their hesitancy.
  1. Some people want to take the easiest route, wanting only to invest the smallest amount to get by with whatever is cheapest in terms of effort or resources. This “penny wise – pound foolish” approach is dangerous, because it fails to consider the long term effects that their short sighted decisions might have.
  1. Some people just follow the crowd and do what their friends or acquaintances will deem as acceptable. But what is popular isn’t always best, and what is best isn’t always popular… and strong leaders must be willing to make decisions that are unique to their situation and organizational needs.
  1. And some people want more than is offered to the masses on a menu. They want more and are willing to pay the price to enjoy it. They push their people to perform at a higher level and demand extraordinary results – and they recognize that it is often rewarding to invest more than others think is necessary.

I stood there thinking to myself that the McDonalds menu in front of me was what we all look at as leaders of any organization. We all have a menu of opportunities and goals– whether it is a principal setting teacher expectations of performance or a coach setting goals for the season, we all make decisions that impact the people we work with.

Joel, a prophet in ancient Israel, wrote “Multitudes, multitudes in the valley of decision!” (Joel 3:14). I can only imagine how that looked; people milling around confused and wondering which way to go. Things haven’t changed much over the past 2,800 years.

The question of how to approach your decisions as a leader then becomes at least as clear as how to approach what we’re having for lunch. Be sure to order what you want, and consider what it will cost, whether up front or in the future.

Everyone has a menu in front of them. Everyone is responsible for their choices, and must stomach it – even if it was a choice they tried to evade having to make for themselves.

And everyone is capable of asking for and getting more than the ordinary meal.

Yes, I got my son the chocolate shake. Because he asked for it… Because he was willing to give more to enjoy something he really wanted… But mostly because I wanted a taste!

So, the next time you go into a McDonalds – look up at the menu and smile. Know that making decisions is a skill you can develop – both in yourself, and in those on your team.

And encouraging them to participate in team decisions is important, even when sometimes they make mistakes. Mistakes are less common, though, when people take ownership.

If you want your people to invest in team decisions, consider the impact that a full or half day of fun Atlanta teambuilding and leadership training could have on your organization.

With improved morale, communication and leadership skills they will be far more willing to collaborate and contribute to the team’s success – and as a leader, that is ultimately what your decisions are supposed to produce.

About the author

sean blue picAs a speaker, author, and team-building coach, Sean Glaze entertains and influences groups with a unique blend of dynamic content, interactive activities, and practical action steps. His team-building website, www.GreatResultsTeambuilding.net, provides more information on the team-building events, speaking engagements, and training workshops he offers.

If you are part of a business, school, or athletic team that needs to improve communication, inspire accountability, energize morale, contact him and transform your group into a more productive team!

 

 

 

 


Have Faith

Coach, creative consultant and soon to be Yoga teacher Louise Gillepsie-Smith shares her personal experience and lessons she’s learnt so far in this week’s guest post.

Have Faith

By Louise Gillepsie-Smith

Do you ever wonder where your next clients are going to come from?

Do you ever start to worry or feel desperate about finding business?

As coaches we all know about the law of attraction and getting what we focus on but how much do you fully trust the universe to provide you with everything you need? To allow yourself just to go with life’s flow and have faith everything will work out exactly as it is meant to be.

When I first started as a coach over 5 years ago I was super positive, I had my goals, my week by week, day by day action list and work started to come in. As promised by the company I trained with after so many months I had 10 clients. I was really pleased with my self! Then they started to drop off a bit, people finished their course with me and not all the free taster sessions I gave turned into paying clients. From then on it started to feel a little like a up hill struggle, I was doing everything I could to find clients but not feeling like I was getting enough. I would do things I didn’t really want to do just to try to find work and working all hours. Then one day I discovered Yoga, it relaxed my mind so much that I set an intention for the next year ahead……to only do things I love.

That year a miracle occurred, I was doing less work to find business, I was enjoying myself fully and guess what, more work flowed to me that year than ever before! You see when you are having fun, enjoying what you do and not acting desperate you become like a magnet. People want a bit of what you have got. I know this is something I am sure we all tell clients all the time but even coaches can have loose our faith a bit sometimes too!

Since then I have slowly but surely deepened my faith in the Universe to provide me with everything I need. This became even more powerful after January 2011 when I sat on a beach under the full moon in India and set my intention for the year ahead. I was going to finally move to the beach, after 4 years of thinking about it, and to travel for 6 months around India in 2012, a dream I held for the past 13 years. The day after I returned from my holiday I lost a coaching contract in a company which set the wheels in motion for me to make these changes.

Here I am now writing this blog for you in Mcleod Ganj in the mountains in Northern India, I am here training to be a yoga teacher! When I get back in June I am moving to Brighton. My intention I set in January 2011 manifested and the events that led me to be here were not all under my control. Everything just seemed to shift to make it happen. I just trusted that it would some how and learnt how to be patient!

Here are a few tips I have learnt for setting your intention and having faith life will work out exactly as it’s meant to be:

1. To remind myself of what I choose to create in my life I like to use crystals as each type has a different energy and healing power. For example Rose Quartz is great for opening your heart and attracting love. Citrine is good for abundance, joy, creativity and fully trusting the universe. When you get a crystal you have to cleanse it (this can just be done by running it under water and focusing on any negative energy washing away whilst returning to it’s full power) set your intention for it and then when ever you see or hold it you will be reminded of your intention. A post it note on the wall works well too if you don’t believe in crystals!

2. Be with uncertainty. We don’t ever want to know the ending of a great film so why do we want to know what is going to happen next in our lives?! Replace “I hope” with “I wonder if” and enjoy watching the mystery of your life unfold!

3. Have faith in yourself and learn to listen to your heart. So often we get caught up in our minds but as we all know our minds often get caught up with fear. If you believe in what you are doing and feel deeply it is the right path for you then trust it.

4. Be patient. It’s impossible to put a time on when something will materialize in your life, just trust it will happen when the time is right.

5. Trust you will attract the clients and business that is right for you. It’s easy to get concerned that there are so many other coaches out there but I really believe we all have something unique to offer and the right clients will find you.

6. Do what you love. As I mentioned before I learnt that getting desperate and trying everything to find work including some activities that didn’t fill me with joy just didn’t work! As soon as I relaxed it all started to flow.

I am sure you already have a good understanding of the law of attraction being coaches, I had too but there was always a little part of my that didn’t 100% have faith in it until now. Over the past year I have been running an experiment to see the impact setting intentions have, I have set a different intention for each month and lived by it. You can read about it here; http://ajourneyofintention.com/ or follow me on Twitter LouiseatCreate.

About the Author/Further Resources

Louise is a confidence coach, image consultant, and soon to be yoga teacher, she runs a business called Create Yourself supporting people to create lives they love.


Do You Know Enough To Be A Coach?

Judy Rees asks a question that many new to coaching asks themselves, in this week’s guest post:

Do You Know Enough To Be A Coach?

By Judy Rees

Are you a coach who actually coaches people? Or are you a perpetual preparer?

I often coach people who are in the process of becoming coaches. I’ve noticed a lot of beginners seem to attend endless workshops and events, learning more and more about how to be a coach, and how to market themselves as coaches, rather than getting on and actually doing it.

Using Clean Language questions and metaphor, I’ll help my clients to understand the pattern – and we’ll frequently discover that on the current plan, they’d never know enough to get started.

As Nicholas Taleb points out in The Black Swan, the more expert someone becomes, the more they realise what they don’t know.

“You will accumulate more knowledge and more books as you grow older, and the growing number of unread books on the shelves will look at you menacingly. Indeed, the more you know, the larger the rows of unread books,” he says.

If you are determined to become a coach, perhaps because you want to help people, it’s important to find a way to manage this. (Just getting a Kindle doesn’t do the trick!)

I like to pride myself on “making change happen, whatever happens” in my coaching work, and I have a pretty solid record of success.

But that success is not just based on knowing a lot of stuff – it’s based on having a coaching methodology that is robust enough to work well, even when I don’t know what’s going on for my client.

At one level, I have to accept, I’ll never know what’s happening. I can’t see the world exactly through my client’s eyes.

And the more clients I have, the more I learn… and the more I realise I don’t know.

If you suspect you might be a perpetual preparer, I’d strongly suggest shifting your attention towards finding a robust coaching methodology that works well for you (Clean Language is my suggestion: others are available) and then getting started.

Practice, get feedback, practice some more, get referrals… and enjoy discovering how much you don’t know.

About the Author/Further Resources

Judy Rees is an author, mentor and information marketer, and an expert in Clean Language and metaphor. Her blog is at www.xraylistening.com

You can learn Clean Language online, free on Judy’s new website http://learncleanlanguage.com


Decisions, decisions, decisions 1

Coach Gabby Mottershead shares, in this week’s guest post, a technique she’s used with a client feeling overwhelmed.

Decisions, decisions, decisions

by Gabby Mottershead

‘It is in your moments of decision that your destiny is shaped’ according to Tony Robbins. I have been thinking about him a lot recently as I am working as crew at his Unleash the Power weekend in London soon. I am very excited about this, his events are always amazing. As well as helping the attendees with their goals, I know it will be a great time for me to reflect upon my own journey, and also to connect with some great people.

Helping clients who are stuck with decisions they want to make is an area I get a lot of personal satisfaction from. I know it is sometime easy to feel overwhelmed with the amount of choices we have to make, and many people feel paralysed, unable to choose between two equally great choices, or two equally unappealing ones. This week I had a great result with a client using ‘Parts Integration’, also known as ‘Visual Squash’

This tool is very useful for coaching clients who have decisions to make, and let’s face it, that is most of them.

If you are not familiar with it the process is:

1. Identify the conflict and the issues involved

Key Questions: What does that give you? What’s important to you about that?

2. Create a visual image of each issue and place one in each hand

3. Separate intention from behaviour

a. Reframe (through questioning, what does this issue really mean) each part through chunking-up (getting to the ‘big picture’, the client starts with saying that they want a promotion, the key questions result in the client realising that they want to feel loved. Keep questioning until you find the ‘common intention’ of both sides of the dilemma, this is always the result that they want, which is usually a feeling.

A good example of this is ‘I need to earn more money’ being the issue. Questioning elicits that this means ‘visiting my son in Australia’, which means ‘I can feel loved and know I am a good mother’, which means ‘this will make me feel loved’ much more compelling, and once the client is conscious that this is the driving force, other solutions may appear to them.

b. Identify what resources (skills, knowledge, memories, etc) each side has that would be useful to the other part in achieving their highest intention

4. Suggest hands come together while the two images come together through a series of images that create a third image that is an integration of the two

5. Bring the third ‘integrated’ representation inside

6. Check ecology, to the coach shifts in thinking are very obvious, red faces are common!

7. Test and future pace

Once you have those key words from step 1, it is quite easy to play those back to the client as the driving forces behind the course of action that is right for them

Not only is this good for clients, it is a very playful way to work on your own decisions to be made. I realise that I suffer with serial incongruity, in plain English, I repeat the same patterns in my own behaviour, and just one example is yo-yo dieting. I believe once you recognise these patterns, it is easy to change them; it is recognising them that can be a challenge.

An interesting twist I was recently introduced to was the assertion that there is no thing as self sabotage, only competing intentions. Mmmm some coaches I know talk at length about the self saboteur, so who is right?

I would say, whatever works for you.

I hope this is useful, thanks to Kate Trafford for reminding me about this tool.

I would love to hear from other coaches who use this model, I love it.

Once you make a decision, the universe conspires to make it happen.

Ralph Waldo Emerson

About the Author/Further Resources

Gabby Mottershead, founder of Confidence After Cancer, an organisation that provides coaching and support for women after cancer treatment.

Gabby was inspired to start this support and coaching non profit based on her own experience, she was diagnosed with a rare and aggressive breast cancer in 2008 aged 44. Following chemotherapy, surgeries, and radiotherapy, she suffered with depression and lack of confidence .She realised that there is lots of support for cancer patients during their treatment, but when that ends you are very much alone. She started to connect with other people on Facebook, and set up a support group, and was stunned by the numbers of women who contacted her saying they felt the same, and had nowhere to turn to.

It is a sobering fact that that breast cancer survivors are 37 percent more likely to commit suicide, and depression and anxiety are common (Source the Journal of Cancer Institute) and that this elevated risk continues for at least 25 years after diagnosis.

Gabby provides 121 and group coaching and has been approached by local hospitals to run sessions for them, as the medical teams acknowledge that they are not able to support cancer survivors in the way that they would like to.

Gabby is passionate about holistic care, Reiki, NLP and her mission is to inspire healthy minds and healthy bodies.

Follow her

Twitter : @gabbymot

Blog: http://gabbymottershead.wordpress.com/

Website : www.confidenceac.co.uk

https://www.facebook.com/ConfidenceAfterCancer


Mirror, Mirror On The Wall, Who Is The Best Of Them All? 1

Coach Frederique Murphy shares her expertise and knowledge in today’s guest post as she asks:

Mirror, Mirror On The Wall, Who Is The Best Of Them All?

by Frederique Murphy

As coaches, I think that it is very important for each of us to know our coaching style, and I mean, to really to know it. Knowing your coaching style inside-out will enable you to optimise your coaching abilities, and as a result, maximise your results with your clients.

What is interesting, is while there have been some coaching styles, identified in previous researches, white papers, studies, my view is that there are as many coaching styles as there are stars in the sky, and each style has its weaknesses and strengths. You see, each of you have your own style; you are your very own individual, and as a coach, this is reflected in your way of being, you way of doing, your way of acting, your way of working: in a nutshell, your coaching style.

As coaches, we have all learned how to be coaches, and, I believe that — no matter, what course, qualification, certification, diploma, degree…, you’ve undertaken — our very own unique coaching style, while existing from the very first session, will continue to grow throughout our coaching career, as we continue to learn, stretch and grow as individuals.

So, do increase your awareness and find out as much as you can, about your coaching style; the more you consciously know about it, the best relationships and results you will get and the more apt you will be in conveying your methods and ways to your leads and clients.

(Note, it would be impossible to do a thorough list, so this is not an exhaustive list!)

Do you talk?

Do you ask questions?

Do you interrupt?

Do you use humour?

Do you use authority?

Do you speak firmly?

Do you give tough love?

Do you shock?

Do you push?

Do you nudge?

Do you guide?

Do you recommend?

Do you hold accountability?

etc, etc, etc…

As coaches, we mostly do all of these; the differences, depending on your coaching style, is in the “How much?”:

How much do you talk?

How much do you ask questions?

How much do you interrupt?

How much do you use humour?

How much do you use authority?

How much do you speak firmly?

How much do you give tough love?

How much do you shock?

How much do you push?

How much do you nudge?

How much do you guide?

How much do you recommend?

How much do you hold accountability?

etc, etc, etc…

And, know that your coaching style will not suit everyone. And I am not using the word everyone as in everyone in the world, I also mean, as in, everyone, within your focused and targeted audience.

For instance, if you target male adults, who are transitioning out of their “9-5 job” and moving to entrepreneurship, while this audience shows that you have a targeted audience, still, be ready, that all of the people who match this description will not, and I am going to use a word, you might not like, will not like you as their coach.

Accept this and move forward; the happier, more fulfilled, more satisfied your relationship is with your clients, the best they are getting from you, and this shows that your style is suiting them.

There are several processes and systems you can have in place in your coaching practice, to try as much as possible to find these good matches. The reason why I use the word try is that I believe that there is not a way to know at 100% before starting coaching a client, if this is going to be a good match. I also believe, that as you go from new to the coaching world to becoming an experienced coach, you will get close to that 100%. There are a few things you can do: before starting working together, and before your first coaching session, have a conversation, where you will be able to ask questions; you can also, request for your prospective client to fill in a questionnaire. Having both the conversation and the questionnaire, will give you a lot of answers, even before starting working together. And, once you start, remember, to have the necessary documentation in place, from contract and terms and conditions, to frames and well defined outcomes.

But, I hear you say, “but I want to help them all!”

Here is what you can do: first, and preferably, do not, this will not end well, for both you, and the client you took on; second, sometimes, no matter what filters you use, this will happen, and as you are very well aware of your style, very soon in the relationship you will notice some signs, some behaviours, that will indicate to you, that the relationship is not working. As coaches, our main primary intent, is for the client to get what they need, right? And, sometimes, as hard as it may sound, it is up to the coach, you, to realise that you might not be what they need.

When this happens, refer your client to another coach. Remember, another coach, will have a different style, and that style might suit your client better. One thing, I want to add: it is not because you do not like other styles, that you should avoid referring clients to other coaches, with different coaching styles; I know it might read funny, at first, but think about it. You more than likely coach the way you would personally like to be coached, but do not let your own needs shadow your judgement and your client might absolutely love this other coach, while, you would more than likely not, see what I mean? Have your client’s best interest at heart, and refer to the best coach for them.

So, remember:

Your coaching style will be the best for some, and completely clash for others.

Mirror, Mirror On The Wall, Who Is The Best Of Them All?

You, my coach, are the best of all.

BUT, You are not a one size fits all.

About the Author/Further Resources

FrederiqueMurphy EventB MediumFrederique Murphy is a business mindset strategist, who founded her business to focus on her passion: transformation! Thanks to her Mountain Moving Mindset programme, Frederique empowers business owners, entrepreneurs, and corporate executives to master their mindset, so that they can move mountains and bring their life and their business to a whole new level! She shares her M3 Power through her coaching and mentoring packages, her published books & articles, her award-winning blog and newsletters, and her unique live events. For more information on Frederique’s transformational range of products and services, visit FrederiqueMurphy.com, get your free M3 Power, and start climbing now!

 

 


Identifying When Clients Need Counseling

In this week’s guest post Coach Toni Knights discusses what she considers to identify when it is necessary to refer clients for additional help.

Identifying When Clients Need Counseling

by Toni Knights

How do you know whether your client needs coaching or counseling? People sometimes come to us under the guise of coaching when they really need therapy/counseling. As coaches, we’ve been told a thousand times over that coaching is not counseling/therapy; but how do we know when our client needs which service?

Dr. Jeffrey E. Auerbach says, “The essential difference most often cited between psychotherapy and coaching is that psychotherapy usually focuses on resolving illness or trauma, whereas coaching focuses on enhancing achievement and fulfillment in a generally well-functioning person.” (Auerbach)

Albeit, whether we have been coaching for one year or twenty years, it is important that we be ever mindful of the differences; and even though coaching and therapy can occur simultaneously, one must not be used to replace the other. Blurred lines can confuse our clients and ultimately would not benefit them. Here are some tips which can help us steer our clients in the right direction:

  • During the first contact, clarify the following:

……………………• Why client thinks you can help.
……………………• Explain what coaching IS and IS NOT.

  • Review the initial coaching questionnaire carefully. The answers given on this form can act as a catalyst for ensuing conversations. (Note the importance of having a detailed initial questionnaire in your welcome package.)
  • Listen for key words/statements during the dialogue which may indicate the client’s understanding of the coaching relationship. His/her answers should cause us to ask ourselves one of two questions – ‘Why does he/she do what he/she does?’ or ‘What life changes does he/she want to make?’ If your question begins with ‘why’ then your client might benefit from therapy. If your question begins with ‘what’, it is safe to conclude that the client is ready for coaching.
  • In order to further confirm your assessment, use tact to find out about:

……………………• Drug use
……………………• Depression or feeling down within the past six months
……………………• History of mental illness in immediate family

As coaches, our helping arsenal should include contact information for myriad professionals including psychologists, therapists and/or counselors [and we must not be afraid to use them]. According to Daniel H. Pink, “It’s the coach’s job to help people clarify, to see through stuff and help them become who they really are.” Although there are many therapists who are also coaches, if you are not a trained mental health professional do not attempt to simultaneously counsel and coach your client. To this end, we must trust our judgment and know when it is necessary to refer our clients for additional help.

About the Author/Further Resources

Toni Knights is a Christian Life Coach who runs the coaching practice “Life In Process.” She also facilitates workshops that focus upon self improvement.

You can read her weekly blog at http://justthinking-knightstoni.blogspot.com.


Marketing and your Ideal Client 1

How to market your coaching is a often requested topic, in today’s guest post coach Cindy Hillsey shares her expertise and knowledge in:

Marketing and your Ideal Client

By Cindy Hillsey

Ideal Client. Target Market. Niche Market. They all mean the same thing, right? Wrong!

And this, I believe, is where the confusion sets in for many business owners. How many times have you read an article, attended a seminar, and/or just had a conversation with someone where all three of these terms are used interchangeably? I’ll bet by now you don’t even hear those words anymore. And if you do, do you really understand what they mean and how they apply to your business? Unless you are clear about what these terms mean for your business, you will more than likely struggle with marketing your business.

I have a number of clients who contact me with what they call ‘marketing problems’. They are having a difficult time filling their practice. During our conversations, I find they don’t really have a marketing problem so much as they have an Ideal Client problem. They are trying to be everything to everyone. When I ask them who their Ideal Client is I am usually given a broad, vague answer such as: women, or women in transition, or Coaches, etc.. While that sounds great, it doesn’t tell me who your Ideal Client is and why she’s ideal.

If you don’t know who you are doing what to, how can you do it? And therein lies the real problem: It’s not about marketing, but about knowing who you are marketing to and why at a deep core level.

Let’s talk a bit more about Target Market, Niche Market, and Ideal Client. These terms do not mean the same thing. Please don’t confuse them as they serve different functions.

Target Market – This is a grouping based on one or more common characteristics. For example, age, sex, location, occupation, product purchases, etc.

Niche – This is primarily an occupational grouping. For example, Sports Channels, Financial Planners, Coaches, CPAs, VAs, etc.

Ideal Client – This is the person (and yes I am going to refer to this as one person even though you will have several of the one person) who you connect with at your core. This is the person you know extremely well, so well, in fact, that you can list their problems as though they were your own problems. You understand their values, desires, beliefs, as well as you understand your own. It is because of this deep understanding that you are able to offer effective solutions and/or guidance to your Ideal Client.

Here’s a visual of the above:

Target market, Niche market and Ideal client by Cindy Hillsey

It is this concept around the Ideal Client that will allow you to address the problems of your Ideal Client, offer solutions to your Ideal Client, and create the content on your website that speaks to your Ideal Client. In turn, this will allow you to market more effectively and easily. Once you know who are doing what to the rest of your marketing becomes easier.

Let’s take a moment and review some essential elements of the Ideal Client:

  • It’s counter-intuitive in the sense that it is most effective when your Ideal Client is highly specific and narrow.
  • When you try to be everything to everybody, you end being nothing to anybody.
  • There is a common center of interest and/or lifestyle of your Ideal Client.
  • Your Ideal Client exists in a sufficient quantity.
  • Your Ideal Client has the ability to pay you.
  • (Hint) Your Ideal Client is really you on some level!

What does having an Ideal Client do for you and your business?

  • An Ideal Client provides you with a clear vision and an obvious focus.
  • It enhances your credibility and your reputation.
  • It increases the demand for your services because of the specialized market.
  • It greatly simplifies marketing and increases your return on investment (ROI).
  • It provides a firm base from which you can expand your business.

So, how do you go about determining who your Ideal Client is? One way I would suggest is for you to write a story about your Ideal Client. Give him/her a name, an education, a family life (single or not), a social life, a business, and write about the problems they have in their business that you can help them solve. Get very detailed. Let me repeat that…get very detailed. I want you to know this person like you know your family!

These questions should help you begin to craft your Ideal Client:

1. What are the basic characteristics of your Ideal Client? (demographics, age, gender, salary, education, location, etc.)

2. Who are your clients? Are they business executives, artists, small business owners, micro business owners?

3. What kind of values does your ideal client have? Do these values match yours?

4. What exactly do your Ideal Clients do? How do they need your help? (Be very specific in your answers to these two questions.)

5. How do your Ideal Clients treat you? Do they pay on time? Do they understand you are a business owner and treat you as such?

Whether you know exactly who your Ideal Client is or not, please take the time to answer the above questions so that the next time you are asked, “Who is your Ideal Client? You can answer them without hesitation!

About the Author/Further Resources

Cindy Hillsey, CPC, ACC, is a Creative Small Business Coach and the owner of Virtual Partnering, based in Grand Rapids, MI. Cindy has an extensive background in small business, both online and offline. By combining her experience, business skills, and her coaching skills, she is able to offer her clients a unique perspective to help them achieve their business goals. She coaches women entrepreneurs who wish to express their creativity through their business by helping them put a solid business foundation in place step-by-step so that they can grow their business while fostering their creativity.

Cindy holds a Bachelor of Science in Management from Davenport University. She is a certified coach through the International Coach Academy. Along with being a member of the International Coach Federation (ICF), she holds the Associate Certified Coach designation through the ICF. In addition, Cindy is currently working on obtaining her Certified Coach designation through the Creativity Coaching Association.

Cindy’s websites:

www.virtualpartnering.com

www.chatsondemand.com

Connect with me:

Facebook: http://www.facebook.com/cindyhillsey

Twitter: http://twitter.com/cindyhillsey

LinkedIn: http://www.linkedin.com/in/cindyhillsey


Niching Has Failed

Coach Angus MacLennan shares his thoughts and expertise in this week’s guest post as he explains his view that:

Niching Has Failed

by Angus MacLennan

After years of reading about the need to have a micro niche its time we admit that niching has failed! OK that is not the case in every instance but the times are changing and we need to adapt to the demands of a time poor but knowledge rich client base who are making slower buying decisions. Having a niche is no longer enough as clients are starting to demand a bespoke service. As service providers we need to give them what they want, when they want it and in the way they expect to receive it.

Clients are buying into the marketing hype that tells them they are all unique. Mix this with the ease with which they can research you, your products, your competitors and the detractors of your particular service and we have a situation where having a micro niche can count against you. Sure we are all a little different but lets face it – almost every conceivable problem has been faced by someone before.

Its easier to market to a micro niche but clients are demanding more and more now. They want a bespoke service – even if their problem is not actually unique. As a coach I have seen most problems, and there variants, and I can tell you that there are very few occasions now where I see something new. Its usually the same problem as the last client but with a particular twist.

While more and more clients feel that they have a unique problem, when you tell them its common they are happy to know they are not alone. However they still expect a bespoke solution. Its an interesting dilemma for service providers. Standard products are great and will always sell to some clients but more and more clients are expecting a service sculpted to their situation. They don’t want to hear about your niche. They want to know that you can fix their problem.

This shift is something my clients are seeing with their own clients. Their clients have taken on board the marketing that says we are all different. Interestingly, that marketing is designed to sell the same product to millions of “unique” people via mass media and mass production. People accept their “unique” shirt from Topshop is not actually unique but when they deal with smaller businesses they expect a bespoke service and my clients are finding that a narrowly defined niche can count against them.

Its time we looked to our transferable skills. What is it that we can do as professionals that can be applied to any situation. Those are the skills we need to market and those are the skills we need to highlight when selling our service. Have a niche to help your marketing but make sure you don’t miss the opportunity to help all those other people who could benefit from your skills but who don’t know what you can do because all they see is your niche.

Go back to basics and do a skills assessment to highlight your transferable skills and abilities. If you are crystal clear on your own broad range of skills you will start to notice more opportunities that you may have missed before. There are so many people out there who need your skills. Once I realised I needed to look up from niche marketing I saw so many more opportunities and my business has tripled in turnover in the last 8 months. Same clients but they are coming from so many new and different directions.

See a need, fill a need.

Have a great day.

Angus

About the Author/Further Resources

My name is Angus MacLennan and I am a Coach delivering practical Business Support to Business Owners and Transitions Support to people going through Change.

I enjoy writing articles about Business and Personal Growth & Development and I am lucky enough to be published in the UK, USA, Canada and Australia and to have my work incorporated into multiple training and support programmes. When I am not out enjoying the great outdoors with my kids or helping local charities I like to spend my time Coaching and delivering Workshops.

My mission is to deliver a quality service to help every client develop their business or career and enable them to have the work/life balance they want.

Over the past 7 years I have had hundreds of hours experience coaching across three continents.

I am a Master Practitioner of NLP, a Master Results Coach and have a Degree in Industrial/Organisational Psychology and a Post Grad Dip in Personnel Management.