Julie Crowley


Why do we have to niche our services?

In this weeks guest post Julie Crowley focuses on that subject of your niche.

Why do we have to niche our services?

By Julie Crowley

"Why do we have to niche our services?" by Julie Crowley

I know that the general advice is to niche your business services so that clients can find you (/me) and ‘we’ stand out from ‘the crowd’.   But which crowd?

I am pretty sure that most if not all of us have, at one time or another, questioned this aspect of our ‘business’ (versus service provision).   Do you agree?  Should you and I niche to satisfy the marketing advisors?

But maybe it isn’t about the clients, or the marketers or about our business at all – but about us, ourselves.

I have this internal debate with myself on a regular basis!  Should I? Shouldn’t I?  And why (not)?

I decide – at that point – one way or the other.  I can slip back on what I have decided too at times!  But, like my clients, things change.  I change.  I grow, learn, develop ideas and try new things.  That’s what coaching is about after all!

Question dice

But niching…it’s difficult (at least for me) to decide what you are, or I am, what we want – and can – offer our clientele.

Like many of you, I guess we want to offer whatever we can, to whoever we can and get them where they want to be! Our focus, our aim, our own SMART targets!

But limiting ourselves as it might seem – is that the answer?  We suggest to clients that they explore their own potential, try lots of things or just focus on the one straight (!!!) path to their goals.  To our goals.

So niching is an oft-appearing cliché for me in business. It’s here now again, raising it’s (ugly?) head. But I think this is healthy and useful, it keeps me on the ball, it keeps me focused on my clients and it helps me look at my own journey and development too.  Keeping my eye on where I am going – and checking the direction is right for me, making sure my steps align with my goals too!

So what niches are my options?  What do I want to offer, or show to clientele that I can offer?  Who am I now that I wasn’t last year, or at the start of my business services?   Who do I want and aim to be – and when?

Just like our clients, we are always looking forward, monitoring goals, managing steps, acknowledging achievements and hopefully too, giving ourselves those ever-necessary (and fun!) rewards.

I have niched into careers, and something I am still keen on but no longer my whole focus.   Why I wonder?  Because it did work for clients – it gave them/gives them a clear trigger, a clear focus on the ‘problem’ that’s arisen for them hence they are looking for guidance, motivation, inspiration or/and the rest of what coaching can offer.

I have focused on managing the psychological self – self awareness, personal power, personal development and personal change.  Psychology plays a big part in my practices.

I am unsure if niches are just short phrases or words that clearly spell out what the outcome might be for all to see, or whether it is to help me as a life coach decide what I do best or my current focus.

Question mark

I will think on this one, as my clients do, work through the step by step action plan, monitoring and acknowledgements and ponder the decision of what my next niche might be.   And who it will be for, my clients, my professional self, or society at large to judge me and decide my worth in the coaching forum!  For me my clients needs come first so that is where I will be starting …

About Julie Crowley

Julie Crowley, Personal Counsellor and Life Coach based in Lees, Oldham as Clear Mind Life Coaching & Counselling.   My aim as a coach is to help clients explore their potential and find out their real goals in life – or at least now!  Developing their “personal power” to create the life they want to live by exploring their inner self – practically, emotionally, psychologically and leaving with more awareness than they came with for more effective steps “For a better personal future” and the tools and techniques to use in future …

More information:

My website and blog www.clearmindco.co.uk offers comment and ideas about people, thoughts, feeling and life plans …as well as counselling concepts and focus too.

I am also on FacebookTwitterLinked inCLEAR Connections


The benefits of connecting … 1

In today’s guest post Julie Crowley looks at one thing that many coaches consider for marketing but don’t often consider the other benefits

"The benefits of connecting ..." by Julie Crowley

The benefits of connecting …

By Julie Crowley

I am really keen to ‘connect’ the right people for mutual benefits, hence I love networking.   I get a buzz from putting someone in touch who can help someone else and benefit themselves too.

One of the things I find surprising in my therapeutic business is the ‘fear’ of connecting with other people in the same or similar business.  A fear, perhaps, of losing clientele to someone else, or someone taking your ideas – I understand.  But really, in effect, getting together to network, collaborate or just connect on a regular basis can only bring benefits for all! Like what, you might wonder?

 Learning about other options available in your community – for you, your clients, your family and friends.  There are so many different options now that can meet various needs e.g. holistic events, Christmas markets, social events and business support options are just a few.

• I need to find someone to meet people’s needs where I can’t – for example:

* I don’t offer hypnotherapy, EFT, mindfulness per se, or other relevant services
*Although Person centred trained, I work more integratively using my counselling  coaching skills to benefit each individual client and meet their unique needs
Other practitioners don’t have my set of services or skills to meet an enquiry needs
* We all have resources others could use but may not have, and could share
* Sharing marketing maybe – advertising, forums, share service provisions
Cover for breaks or absences that could help keep your business and income running
* Ongoing personal and professional development and support through sharing, listening, hearing each other

  Understanding where you fit in the health & well-being/development service community

You can be the connection and the solution for clients in need – that can only be good for marketing!

 Stimulating your ideas and creative business management – motivation, inspiration

Encouragement and support to get through hard times, celebrate good times – and just connect!

 PD groups – learning, growing, sharing experience and perspectives

 Market research – share ideas but make sure it has boundaries, confidentiality and use restrictions to protect you and your business/creativity

 Sharing clients!   Believe it or not – you could!  I know I can’t be all things to all clients, so sometimes enquiries don’t move on – they don’t ‘like’ me or my practice, I’m not local to them, they need something but don’t know what

 Mutual support, inspiration and motivation

The threats

 Someone takes a client who could have been yours – unlikely or they would have chosen you!

 Someone steals your ideas – agree mutually beneficial, safe and respectful boundaries for working together and networking

 Competition is healthy – it keeps us on our toes (not direct challenges maybe, but options)

 Someone judges you (you think) – it’s good to be challenged, it helps you develop!

 Missing out and harder work – maybe but motivating too.

So try it and see!  What do you have to lose? And to gain?

Feel free to link with me on social media below.  I love the stimulation and insights, the comments and perspectives I find from other therapists and new ideas I can use to help my clients, from those further away who won’t feel threatened by my practice.

Think about how you benefit or could do, and how it could hinder your business – and take action by connecting, commenting, explaining to others how you feel and how you might be challenged by them.

About Julie Crowley

Julie Crowley, Personal Counsellor and Career Coach based in Lees, Oldham – Clear Mind Life Coaching & Counselling.    May aim is for people to explore their potential, achieve it if they wish to and develop their Personal Power to create the life they want to live – informed choices, effective decisions and working to strengths whilst managing areas for development!

Further information: www.clearmindco.co.uk is about personal development and relationships ‘For a better personal future’ Facebook – Twitter – Linked in CLEAR Connections on my website and on Facebook and Twitter

 


Can Counselling and Coaching Work together? 3

Many coach trainings will emphasize that counselling and coaching are two different services. In today’s guest post Julie Crowley, trained in both, shares a little about her approach and asks:

Can Counselling and Coaching Work together? Yes, they can complement each other  By Julie Crowley

Can Counselling and Coaching Work together?

Yes, they can complement each other

By Julie Crowley

This is an area that I know is growing in popularity and familiarity with professionals too, including with the BACP (British Association for Counselling and Psychology), at least in theory so far. But in practice, it really does work, too. It is something I hadn’t really expected when I added coaching to my counselling business in 2006, nor the myriad of services that develop from this.

Counselling is described as ‘a talking therapy’ – the client explaining and sharing thoughts, ideas and feelings with someone who is unfamiliar to them – a stranger, at least at the beginning and it’s not easy. As a counsellor I reflect back to my client what I see, hear and believe they are saying. So we talk.

Learning to trust someone – when you say it out loud to them it makes it real and makes you accountable –risking judgement, and what has often happened elsewhere, rejection of them/their ideas and minimising feelings perhaps. It’s also a challenge to find the right words to explain your experiences in the world, and this is why it clarifies matters for clients too.

The reflection and acceptance (which is essential even if there is a later need to move on) is often new and unexpected for them; whilst trust develops, and mutual understanding, clients can also learn their own power with choices, options, and insights.

Our mind often skips the detail if it’s uncomfortable to confront, and dive straight into the feelings and emotions of guilt, anger, confusion or sadness, even shame, for example. Personal history is important, with experiences, beliefs and values all leading to current expectations and behaviours. These eventually lead client’s to understanding, self awareness and their “personal power”; but counselling is more passive than active in moving ahead, more focused on building a sound foundation to work from or overcoming a specific obstacle.

Coaching complements counselling for clients because at times they need hope and control, and action steps – however small – help with this. ‘Stepping back’ to see the whole picture, or understanding their boundaries and how to set them, or perhaps simply ‘be gentle with yourself’ with treats, relaxation or not expecting too much! These are ‘directive’ suggestions but which fit with counselling yet are proactive actions that can help clients reduce their anxieties.

moving along your life path Coaching on the other hand, although it does involve talking is firstly not a therapy per se (although counselling skills are often required when barriers and obstacles arise) but more a discussion, a meeting -sharing ideas and thoughts, clarifying details and more proactive in moving along your life path towards your goals from a firm(ish) foundation.

As a Career Coach I listen to people’s ideas of where they want to be in life and work plays a large part of this – or more than it perhaps should! We start from where they are, and together decide on the right path for them. I can share my ideas for their action planning, insights from experience, and again, reflect back on comments, needs and behaviours/beliefs that impact positively or negatively on their goals potentially that I can see from in their current situation.

Exploring what and why they believe that goal is for them and how achievable it might be or why not. We identify clearly when they could realistically achieve it and building in flexibility, adapting to the changes as they arise and acting as a sounding board and a reference point for monitoring change and progress (which is inevitable in coaching as we cannot unlearn what we know through experience!).

Coaching also aims to identify obstacles and detours as well as options and opportunities – the path is rarely smooth. (Counselling clients have usually come across an obstacle and are unsure how to cope with it).

Coaching may not be ‘therapy’ but it is therapeutic in that it changes negatives (feeling confused or stuck) to positives (hope, action, progress), and the title can be more acceptable for some people than counselling as it also moves people forward but perhaps less consciously and directional. The process is more proactive on both sides with written commitments on record, input from both parties and more practically challenges too (thought not necessarily more emotionally challenging than counselling can be!).

Coaching is a dynamic process as achievements are made and resources grow, paths change as do needs and options. It is ongoing and developmental (whereas counselling is not ongoing but resolves an issue with a beginning, middle and end e.g. builds resilience as but one resource). With coaching clients tend to move on, change, grow and learn from the process and find tools to use in future for ongoing change and development. Coaching offers more active personal control over your life, whereas counselling helps clients identify the power they could have perhaps and how to overcome their obstacle or anxieties.

Resolving personal issues that may have always been around is a by-product of coaching because inevitably in the stuck-stage that brings people into coaching, there are barriers that may need to be overcome and faced before progress continues. The counselling skills come in here with listening, reflecting and the basic person-centred approach of congruence (genuineness, honesty), acceptance (UPR) and empathy (in their shoes) all fall into place with coaching too.

So using one skill-set whilst working with the other clientele often brings about unexpected benefits, both for them and me. I have found that merging the skills within myself and offering them out to the client in a way that meets their individual needs leads to understanding, choices and options, which in turn offers “personal power” and control for them – and I get to use my full range of skills and passions, and continue to develop myself more too – challenge and stimulation for my clients and for me too!

I contract from the start that I might use skills from the both services, whichever service a client approaches me for, and always confirm I will raise this clearly and directly if I think it will help them. I haven’t yet had a client who refused this although I recognise they don’t understand how this could work until it arises, but generally it is relevant and so appreciated. But it can depend on the client’s own agenda for counselling especially, as this could be somewhere they want to share not act upon.

Both counselling and coaching are reflective for the client, both are working to resolve a feeling of being stuck in an unpleasant place in life, and both actively work toward changing this and resolving the issues raised – ‘for a better personal future’. But they are definitely different in approach, and in how outcomes are achieved for the client. Both help and progress people’s lives but emotionally or practically, and counselling is emotionally more challenging perhaps – but it does depend on the client and their situation and their real needs.

Please feel free to ask questions, raise points or queries on this or any of my own blogs and posts elsewhere too (I do enjoy a good debate where it helps!)

About Julie Crowley

Julie Crowley, Personal Counsellor and Career Coach based in Lees, Oldham under Clear Mind Life Coaching & Counselling. The aim is for people to explore their issues and resolve them, explore their potential, and work towards achieving it (if they wish to), discover and develop their “personal power” to create the life they want to live, with informed choices, effective decision making and positive relationships using their strengths and managing areas that can be further developed…

‘For a better personal future’

More information:

www.clearmindco.co.uk is about personal development and relationships

FacebookTwitter – Linked in

Networking options with CLEAR Connections on my website and on Facebook and Twitter

including Here Come the Girls on Facebook and Twitter