follow up


Why did I start Coaching Confidence, the coaching blog? 1

You may have noticed that in the top right section of the screen is this logo:

Please Vote for us

You may also have deduced that Coaching Confidence, the coaching blog, is entered in the Best Coaching Blogs 2011 competition. Obviously I’d love if you would spare a few moments to vote for us.

I’d thought I’d spend a few moments sharing why I started this blog. The final “push” was when I read an “advanced” coaching article that advised coaches to interact with their coaching client during the actual coaching session.

At first I was convinced that there was a typo somewhere and what I was literally reading was not actually the authors meaning. However, it was repeated several times and I could spot no other interpretation so had to come to the conclusion that this had to be the actual “advanced” message.

I cannot begin to imagine how anyone can coach without interacting with a client. In my mind, even non-verbal communication, such as nods, raised eyebrows etc are interactions. It certainly isn’t what I class as a piece of advice for advanced coaching.

Having got on my soap box to a friend and colleague about how much better quality information could be given than interact with your client I realised I was “preaching to the converted”.

One of the possible explanations I’d looked for in that post was if the author had been advising about increasing interaction in general. Whilst I’d found no evidence that was the intended meaning, I did think it sounded a fun approach. As I am so passionate about supporting and nurturing coaching skills and talents creating my own coaching blog would be one ideal way to do this.

I was also keen to have a regular guest post feature. For three reasons:

  1. I believe that having an exposure to different approaches, opinions and techniques give coaches a greater flexibility when they coach. Something that, in my mind, helps you to be a stronger coach so you can adapt to the individual in front of you.
  2. I don’t expect that my approach to coaching will be every other coaches approach – yet I still wanted to provide a space where all coaching styles could get an opportunity to share. I want to credit my audience with the intelligence but also have the responsibility for deciding which ones appeal to them.
  3. I wanted to provide an opportunity to support the guest posters by providing a space to connect with a new audience.

I know that my work is about supporting, nurturing and encouraging coaching skills and talents for all levels of coaching. It’s what I love doing. It’s also what I check if a particular post has the potential to do when I sit down to blog.

Technically it could be classed as part of a marketing strategy; however, I did not wake up one morning and think, “I know, I’d love to start a marketing strategy!” I did come to the realisation I enjoy writing for this blog – I enjoy this form of interaction.

I have never claimed to be a marketing expert yet the one piece of “marketing advice” I give to coaches when I’m asked is to find strategy(s) that you enjoy doing – rather than ones you hate. You are far more likely to do something that you enjoy more than something you hate. The best conceived marketing strategy and knowledge in the world is not going to create clients if you don’t put it into action!

You’ll notice if you click through to the best coaching blogs 2011 nominations that there are other coaching blogs there. If you enjoy this blog I’d love you to vote for us. If you have the time, why not have a look at the links to the other blogs at the same time. You never know when that right comment may just give you the nudge to take that next step!

After all, who knows if and when I’d have started this blog if I hadn’t read about interacting in a coaching session!

Click here to vote for us in the Best Coaching Blogs 2011.


Follow up between Coaching Sessions 2

One of the requests for topics that people wanted to read more about that I have received recently was about follow up between coaching sessions. So today’s coaching post will share some of my thoughts to answer this request.

Personally, I believe that when a coaching client hires me as their coach it isn’t just about what happens during the appointed time of our coaching session.

This means that I have built into my coaching packages the ability to provide follow up and assistance as and when it’s wanted. I know that this may concern some coaches from a time management perspective.

Personally, this is not something that worries me, probably because I’ve chosen to include those as a solution and as I offer coaching packages rather than thinking of charging by the hour.

I give all my clients various different means to contact me in their welcome pack, including guidance about which is usually the quickest method and how quickly I will respond. This includes priority email response if they wish to contact me between sessions with questions to share successes etc.

When a client commits to their action assignments (the action they will take before the next session) it’s not unknown for me to ask if there is anyway I can assist to make those tasks easier.

Note that I usually leave the responsibility with the client to request but offer the invitation for them to use, as they want.

Why do I say usually? Well, sometimes I suggest action assignments that I have designed with a specific purpose in mind and that may involve following up with me before our next session.

Let me list some examples of what I think of as follow up and why it may be used. The reason’s I mention will not be the only ones, so if you think one of the following would be beneficial for one of your clients don’t eliminate it if it doesn’t fall into my reason why!

Sometimes following up may involve a daily email updating the action taken with a requested email nudge from me if it’s not sent. This isn’t for every client or every occasion but can assist if someone is looking to include something into a routine or just become more comfortable doing.

Other occasions may include a commitment to sending me a completed piece of work. Again, not for every client or situation but for some having that extra accountability can make it easier for them to keep their focus.

I do offer a coaching package that has coaching sessions every 2 weeks instead of every week – some clients like to have a reminder email of their action assignments and commitments sent to them after 1 week.

Some coaches, myself included, suggest clients complete a coaching preparation form before a scheduled coaching session. I find that this allows a client to reflect upon the time since our last session. It also allows them to identify what they want to get from our next session. It’s not at all unknown for the act of completing the preparation in advance to act as a reminder to finish anything they had committed to during the last session but not yet completed.

There are also other electronic means of following up on coaching. Some online coaching tools provide the coach with the option of providing feedback on the answers a client enters.

What, if any, other examples of follow up in coaching do you use? Feel free to comment below.

 

 


Networking For Coaches 5

Coaches, do you have much success networking? In this weeks guest post Angus MacLennan shares some tips to improve your networking skills.

Networking For Coaches

by Angus MacLennan

Over the last few years I have found networking to be a great way to get new coaching clients. During this time I have met a number of coaches while out networking. Some coaches were great at networking and I learnt a lot from them. Unfortunately, some were not as good and found networking was not working for them.

It is important to realise that Coaching is a business and must be approached like a business. Networking is a great client development tool for any business if it is done properly. I suggest my clients focus on a few key points that help them get the most from networking. They are:

  • Your Niche: Have a clearly defined niche. Without a clear niche you cannot have a clear message. When you are out networking you need to have a clear message.
  • Your Message: A common mistake is to dilute the message with too many offerings. When you go out networking you must have a clear message. Make it easy for people to understand exactly what you do.

Most coaches are multi-skilled and happy to work across many fields. The problem is that this becomes confusing when you try to explain what you do. Most people will not get a clear understanding of what you do if you tell them you are a Life Coach, Business Coach, Hypotherapist and NLP specialist.

Even if you do use all of your many skills when helping clients I suggest you pick a niche and message and stick to it. Networking works best when you have a clear message that people understand quickly and easily, so don’t confuse them with your list of skills.

  • Business Cards: Make sure you only have one card that carries a clear message about you and your niche. I have met too many coaches who hand out multiple cards for multiple “Businesses” at networking meetings and it can harm your credibility.
  • Be Professional And Organised: Make sure you come across as a business person. Coaching may be your passion but if you are out networking then you are talking to people who are there to make connections and do business. They want to talk to other professionals who are serious about doing business. Making friends with them may come later but if you want other networkers to refer you on then they must have confidence in you as a business person.
  • Talk To People: Be friendly and open and make an effort to talk to people. As a Coach you are skilled at this part but a common mistake I have observed is that Coaches get talking to one person and get stuck. If you can, identify the people you want to speak to before you arrive and then target them. If you cannot do that then make sure you break rapport if necessary and move on. Talk to as many of the right people as you can. You don’t want to be seen to monopolise one person’s networking time so moving on will be good for both of you.
  • Follow Up: Always follow up with people who express an interest in you or your services. Make sure you develop a professional and focussed system for following up and it will become a habit. It could be a letter, email or a call but make sure you connect with everyone who expresses an interest.
  • Your USP: Have a Unique Selling Point clearly defined and put into a short simple message. This will come out of a combination of your niche and your strengths. What do you offer that is unique? With Six Billion people in the world the chances are your unique selling point is not that unique but make it something unique to you, your area or your particular offering. Don’t re-invent the wheel but have something interesting that will make people take notice and remember you.
  • Have A Sales Ramp And A Sales Process: You are in business and if you want to do business then you need to have a Sales Process to take your clients through. Link it to a Sales Ramp that allows you to sell different products to different people, to up-sell when possible and catch people who are not ready for your top product. Multiple points of sale are a great way to form relationships that you can build on.
  • Elevator Pitch: Create a 20 second pitch that answers the question: What do you do? Too many coaches I have met cannot answer that question in less than a minute or two. Create a short answer focussing on your niche and then practice it until it sounds natural.
  • Your 60 Seconds: Have a 60 second speech and practise it until it sounds natural. It should include the following:
    • Name, Company and Location (if relevant)
    • What you do – your niche
    • Why should they come to you – your USP
    • Who you want to meet – be specific about the referrals you want
    • Make an offer or have an anecdote – something to ensure they remember you
    • Close with Name and Company
  • Stay After The Meeting: Hang around and talk to people after the meeting. The primary purpose of networking meetings is to build relationships. Focus on building relationships by asking the right questions and listening to the answers. Remember that people love to talk about themselves so ask more than you tell. It is the relationships you build in the meetings and in the 1-2-1s that get you the referrals. People will only refer you if they like you, trust you and believe you have a worthwhile service.
  • Debrief: Always debrief yourself after the event – what worked and what you can improve on. Networking is a learning experience so make sure you learn from your successes and mistakes. Pay attention to the networkers who stand out and model some of their behaviours and phrases.

I have worked with a number of coaches who came to me to help them get better results from networking. The points above have enabled them to focus on what they should be doing. Start with the basics, practice and the results will follow. Networking is an important tool for getting clients so get out there and network.

Have a great day.

Angus

About the Author/Further Resources

HeadShotAngus MacLennan works with motivated Entrepreneurs and Small Business Owners. He has had his articles published in the UK, USA and Australia and has worked with clients across three continents.

His mission and passion is to deliver amazing value to his clients and help them develop their businesses – allowing them to have the work/life balance they really want.

Check out his blog and learn more at: www.coachingentrepreneurs.co.uk

Twitter: http://twitter.com/angusmaclennan
LinkedIn: http://uk.linkedin.com/in/angusmaclennan

He loves what he does so get in touch and book a free session.