coaching business


5 Big Mistakes that Life Coaches make Networking 4

Today, coach Nicky Kriel discusses errors she’s seen coaches make attempting one particular marketing approach.

5 Big Mistakes that Life Coaches make Networking

By Nicky Kriel

You may not know this, but Life Coaches have a bad reputation on the networking circuit. Anyone can call themselves a life coach and start a business without any formal training or certifications. So many people feel that because they have undergone a crisis, it qualifies them to be a life coach. The reality is there are more people wanting to be a life coaches than there are people looking for life coaches.

(Using the Google Keyword tool to find out what people are searching for on the internet, shows that each month 368,000 people search for the phrase “How to be a life coach” vs. 2,900 searches for “How to find a life coach”.)

Now let’s assume that you are still reading this and you are serious about earning a living from helping others develop themselves. What can you do to come across more professionally at networking meetings? Well, here are some of the mistakes that give life coaches a bad name.

1. Not realising that you are running a business

You may feel that you have found your purpose in life through what you do, but if you don’t make any money from doing it, it is just a hobby. It is not enough to be a good coach. You also need to be good at marketing and selling your business otherwise you won’t have any clients. If you don’t have the business skill yet, then it is time to make the effort to learn. There are many people at networking meetings who can give you advice.

2. Bad Business Cards

You don’t have to spend a fortune on business cards, but handing out a cheap looking business card won’t do your business any good. Some of the worst business cards have been given to me by life coaches. Some indications that you don’t take your business seriously are:

  • Printed on a flimsy card,
  • obviously home-made,
  • blatant typos,
  • email addresses or numbers crossed out and corrected,
  • “free” business cards from companies such as Vistaprint
  • Email address is obviously a shared family addresses or a Hotmail or yahoo address

 

3. Saying you can help everyone

If someone doesn’t know what type of customers you are looking for, how can they help you? If you can’t be specific about what type of client you want to work with, how do you expect other people to know whether you are a good match for a friend or acquaintance that needs some help? You cannot help everyone with everything. If you are too general, you will end up with no business.

4. Assuming that everyone knows what life coaches do

Most coaches are good at talking in coach talk with other coaches, but most people in a networking meeting don’t know what life coaching is about. Be aware of any jargon you might be using and think about what other people might be interested in. Stop talking about you and start thinking about what your audience might need.

5. Coming across as though you need a life coach yourself

If you want people to trust their inner most feelings with you, don’t air your dirty laundry or share your latest crisis with people you have only just met. People need to be confident that their secrets are safe with you.

If you are passionate about what you do, you need to find a way to make a living from doing it. Be professional and learn the skills you need to grow your business.

About the Author/Further Resources

Nicky Kriel, Guildford’s Social Media Queen, is passionate about empowering small business owners to use Social Media to grow their business. Her background is in Marketing and Sales and she is a Master NLP Practitioner.

As a Communication Coach, she helps people remember the “Social” aspect of Social Networking: It is not all about tools and technology, but about people and human relations.

Aside from her private coaching clients, she runs Twitter, LinkedIn and Facebook workshops for business owners and bespoke courses for SMEs. Nicky really enjoys helping business owners to level the playing field by harnessing the power of social media.

You are welcome to follow Nicky on Twitter or like her “social media for newbies” Facebook page


How is your coaching practice?

Have you ever wondered about the choice of language that many coaches use? One of the ones I particularly like is the choice that many coaches (along with other practitioners) choose to use – having a coaching practice.

This is not going to be a post about how not thinking of a coaching practice as a business can impact upon your business success. For now, I’ll let you consider those implications for yourself. (or you can read some previous posts such as this guest post by Nicky Kriel)

This is going to be a piece about that word practice. A dictionary definition gives more than one meaning for the word including “the professional work, business or place of business of a doctor, lawyer etc.”

I personally think that the one of the aspects that contributes to a professional work or business is being successful in using specific skills.

Looking at the origins and historical use of the word, in the early 15th century the word practice was used as meaning “to perform repeatedly to acquire skill.” It’s this part of a definition that I want to focus upon today.

I speak to many coaches who are at the start of their journey as a coach, some have had more training than others and all are passionate about coaching. Yet some have had more practice than others.

Some may place the “blame” for lack of practice on the structure of training courses or perhaps because of some sort of character flaw such as procrastination. Personally, I don’t think placing the blame is overly useful for the individual in that situation. I’m far more interested in finding a solution that will get that individual coaching more.

The same applies if you have “taken a break” for a while – perhaps you did lots of coaching whilst doing a course but then haven’t done any for a while. Maybe you have got further with your coaching and then you prioritised something else either by choice or necessity.

If you do find yourself in that situation rather than asking why, how about considering the following questions?

What would have to happen so I can practice my coaching more?

What is the very first thing that I could do?

The answers to those questions will very easily vary from person to person:

  • Perhaps it is as simple as identifying just one person who you think your services could assist – and then invite them to come and play.
  • Maybe for you it’s about putting a support system in place.
  • Or just spending some time to “script” out how you could actually invite someone to experience your coaching.
  • Possibly, it’s practicing inviting someone to experience your coaching that will allow you to practice your coaching more!

Sometimes what is actually stopping a coach from practicing more is the question of “When to start charging?” I’ve shared in a previous post various different approaches to this question and invited you to see which appealed to you.

Whatever you find your answers to those questions are, I invite you to consider taking action to make a difference for your coaching practice and for your clients, both present ones and your clients in the future.


Does Your Coaching Business Reflect the YOU of Today?

In today’s guest post Cindy Hillsey shares her expertise and asks about your coaching business.

Does Your Coaching Business Reflect the YOU of Today?

By Cindy Hillsey

There seems to be a common thread among all my coaching clients right now, and that thread is that their business no longer reflects who they are today! I thought this would be a good topic to discuss today. My question to you is this: Does your business reflect who you are today or does it reflect who you were?

Recognizing how hard it is to keep current in a changing environment my hat is off to you if you said your business reflects who you are as of today! If you are like the majority, however, your business more than likely still reflects the you of the past. How do you know if your business still reflects the old you?

Here are some signs:

1. You have skills that are not listed on your website and your current clients don’t know about these skills.

2. You are being asked by your client to do things that are beyond your skillset and you cringe thinking about doing them.

3. You no longer like/want your current clients (or a majority of them)!

4. You have a static website rather than a dynamic one.

5. Your Welcome Packet hasn’t been updated since you opened your doors for business.

6. Your work seems like work – the thrill is gone!

7. Your clients no longer refer you.

8. You’ve entertained the idea of getting a J-O-B.

If you found yourself nodding your head yes to any or all of the above questions, it’s time for you to spend some quality time working ON your business and giving it a new lift! Put some business bounce back into your business!

Here are some things you can do:

1. Take an honest look at your skillset. See what still works and what you still enjoy doing. Purge the rest.

2. Make a list of new skills you would like to acquire. (Hint: If you find yourself putting the word ‘should’ in front of a new skill, ask yourself this question: Is it because *I* want to learn more information about this particular skill OR is it because I think I *should* know how to do this because everyone is doing/needs this?)

3. Update your Ideal Client profile! (This is also a good exercise as it helps you to determine what skills to keep, what skills to acquire, and what skills to purge.)

4. If you can’t create a new website yourself, put on your CEO hat and find someone who can capture the new you in your new website.

5. Do you still need a Welcome Packet? If so, update it and keep is short, sweet, and simple! Only collect the information you need.

6. You may want to consider hiring a business coach to refresh, refocus, and re-energize both you and your business.

7. If your client no longer refer you, see the above 6 items and begin to work on them now!

8. You really need to hire a business coach to figure out if this is really where you need to be or if you are just feeling dead-ended in your current incarnation.

It is important to continually adjust and tweak your business as the environment changes. If you don’t, you risk becoming out-of-date and obsolete. You’ll be like the food item in the pantry that has an expiration date stamped on the bottom – Best if used by xx-xx date!

About the Author/Further Resources

As a Business Coach, I work with Service-Based Entrepreneurs, and I specialize in working with Virtual Assistants and Coaches. Visit http://virtualpartnering.com for my FREE mini e-course on, The Six Basic Keys Every Business Should Have, along with other free resources.

Connect with me:

Facebook: http://www.facebook.com/VirtualPartnering

Twitter: http://twitter.com/cindyhillsey

LinkedIn: http://www.linkedin.com/in/cindyhillsey


Follow the Yellow Brick Road 1

In this weeks Friday guest post coach Melani Luedtke-Taylor shares advice from her experiences as she set up her coaching business.

Follow the Yellow Brick Road

by Melani Luedtke-Taylor

In the midst of starting my own business, I am starting to realize how much the experience reminds me of one of my favorite movies, The Wizard of Oz. Yes, really. Here I am, feeling like the world is so much bigger than me and knowing that something is missing from my life. I have always had an entrepreneurial spirit; I just didn’t know how strong it was until I started seeing my coworkers start disappearing from my job at a Fortune 100 company.

This was my proverbial tornado. I still had my job, but I was saddened by how many of those coworkers not only had no idea that this could happen, but did not prepare themselves with any sort of exit strategy or alternative. I knew that I needed to do better. I knew something had to change, but it took a lot of thought to determine just what it was that I could do.

So, I set out to find my very own version of the Land of Oz on my own Yellow Brick Road. Luckily, the trip did not begin with the Lollipop Kids, that part was always a little spooky to me. However, it did begin by finding my very own mentor and coach –or my own Glenda. She was supportive but stern. She helped me face some of the challenges that she knew would be coming my way. She helped me to stay on task and in my own timeline. Without her experience and support, I am sure that the road would have been much more like a mountain hike rather than a brick road.

I started pulling together little pieces of my business plan, but quickly came to realize that I needed help. That is when I came across my Scarecrow, the person who had more knowledge in certain areas than I did and kept me grounded. It is impossible to know everything well, so you need people around you to help you where you may be weak. It is not a sign of weakness to need help – it is a sign of good leadership and maturity. My Scarecrow asked me the questions that I needed to think about to successfully complete my plan and was someone I could bounce ideas off of.

As I was writing my plan, I started to feel like I was drowning in administration. I felt like all the planning had sucked the fun right out of the work I wanted to do in the first place. I took some time to myself and after some careful consideration, I realized that I wouldn’t have started off down this yellow brick road had it not been for my Tin Man, my passion for what I wanted to do. The passion is what drives us forward, helps us to overcome any of the obstacles that may be ahead of us. It is also what helps us to sustain enthusiasm even in the most trying of times.

There were risks, of course there were! When are there not risks that are associated with trying something new; especially something that you are counting on to pay your bills and sustain your family? My cowardly lion gave me the strength to keep moving, to keep the benefits in prospective and to keep taking the risk. I needed to trust in myself, my plan and my passion.

There were people who said I couldn’t do it. There were the nay-sayers that told me that my idea would never work. There were people who tried to setup roadblocks along my way. Regardless of their motivation, there are always the Wicked Witches out there who try to make you give up and not follow through. It can be anyone – including your own self-doubts. Negative self talk can be just as destructive to your progress as the negative people that can surround you. All of this can make you rethink your plan, try to force you off of your road and divert you from Oz.

When struggling with all the tax preparation, business plan writing and marketing plans, I had thought “perhaps I don’t want to do this” or “perhaps I am not good enough to do this” and I considered giving up. However, it was my skills, my passion and my strength that persevered. Whether or not I believed it then, I was always the man (or woman) behind the curtain pulling the strings.

A few pointers to ensure the flying monkeys don’t get you along the way:

1) Take the road one brick at a time.

This was a hard one for me to follow because like most in my generation, I like to have everything NOW. However, taking the time to plan positive short and long term goals for yourself is just as important as helping your clients do the same but take each day as it comes and enjoy each moment – you’re doing it!

2) Remember, it was the Tin Man, Scarecrow and the Lion that helped Dorothy.

We each have our own talents so make sure to surround yourself with people who have a different skill set than you do.

3) When given the “impossible” task of getting the witch’s broomstick, don’t give up hope.

You can’t plan for everything. There will be minor and even some major setbacks. Accept it as a lesson and do your best to learn from the experience. Make plans to steer clear of the situation in the future but keep on walking the road.

4) When someone runs off into the poppy field, don’t automatically follow them.

Be different, be creative, be YOU. Try new things and (possibly) fail, learn from those failures and succeed. A follower may do OK but will never be an innovator.

My best advice to you is to throw the water on the doubters, find your own Good Witch of the North, Scarecrow, Tin Man and Cowardly Lion and be your own Wizard. Do away with the negativity and maintain your enthusiasm – it is the only way to make it to the end of your own yellow brick road and make it back to a new, brighter version of your home and happiness.

About the Author/Further Resources

Melani is an accomplished marketing professional with over 16 years at a Fortune 100 company and has served on multiple non profit boards. She is certified in coaching through the Coaching Academy of North America (CANA) in Marketing, Non Profit Board, Resolution Success, Infertility and Life Coaching. She values education and is constantly working on updating her skills to ensure the most success for her clients.

She is married with a ten year old daughter.

www.lifecyclescoaching.com