Beverley Ireland-Symonds


Spare Some Time for Coaching and Mentoring

In today’s guest post Beverley Ireland-Symonds shares her experience from when she was in the early days of her coaching:

Spare Some Time for Coaching and Mentoring  By Beverley Ireland-Symonds

Spare Some Time for Coaching and Mentoring

By Beverley Ireland-Symonds

If you’re a newly trained coach in the process of setting up your coaching business you probably have a long ‘To do’ list. Deciding on a niche, writing a business plan and marketing plan, getting business cards printed, a website up and running, gathering resources, deciding on costs and fees, sorting out banking and taxes and a whole host of other things. And of course probably the number one priority for a lot of people – finding and coaching clients.

Now I suspect there may be one thing that is either missing from your list or doesn’t have a very high priority and that’s getting support for yourself. I remember on the first two day introductory course I did in coaching I was advised that all coaches should have their own coach – who could coach and/or mentor.

This sounded like sound advice but I have to admit it just wasn’t on my list of priorities at all some months later. I simply had too many other things to think about and it slipped to the back of my mind. I’d made some good friends on my training course and we’d occasionally Skype or email each other swapping tips and information and occasionally raising any small difficulties we were having.

I remember thinking at one point ‘I’m not sure what I’m doing’ but I didn’t say so because my friends sounded so enthusiastic and contented. I just continued to plod along developing my niche with some successes and the occasional failure.

But after 10 months I was suddenly hit with a real crisis of confidence. I found myself developing ideas that were different from my original niche and I wasn’t sure whether I wanted to be pulled in a new direction. Once that thought had taken hold I then started to question whether I was up to even being a coach. I’m an NLP Coach specialising in confidence. Where was mine? It had all but disappeared.

Then one day, I remembered the conversation about having a coach and knew that I had to do something. The silly thing was that I actually had access to a coach/mentor as part of the coaching training package that I bought. Did I act immediately? No I didn’t – I was too embarrassed. I had this crazy idea that being a coach – also meant I had to be superwoman!

Fortunately I got over that and I sent an email to my coach/mentor with dates for a session and about a week later we spoke on the phone.

I cannot tell you what a relief that call was and I wish I had made it much earlier. After that I had two mentoring sessions (where I received a lot of advice) and three coaching sessions (where I developed ideas, goals and actions).

So what did I get from working with a coach? A lot, but here are some of the key things.

  • There’s nothing wrong in experiencing doubts and there’s nothing wrong in asking for help.
  • There’s a lot to learn from seeing an experienced coach and their coaching style.
  • It’s a valuable lesson to experience coaching as a client.
  • I had time to reflect on where I was with my coaching and clarify where I wanted to be.
  • I had the chance to discuss the change in direction, why it happened and what it meant.
  • I had the opportunity to bounce ideas and thoughts and do some ‘blue sky’ thinking.
  • I got excited about coaching again.

Now, I recognise that I’m fortunate to have been able to work with a coach without having to suddenly find additional money. But if you’re just starting out I would advise that you factor in the cost of some coaching and mentoring for yourself and make it a priority to find someone you can work with. You may not hit a crisis of confidence like I did but you may have issues that you need coaching on and those sessions could be a crucial element in your future success.

I’m sure you don’t need any convincing how important the relationship between yourself and your clients is and the positive impact you can have on their lives. Why not sample a bit of that magic for yourself when needed?

About Beverley Ireland-Symonds

Beverley Ireland-Symonds is an NLP Practitioner and NLP Coach, specialising in Confidence Coaching, working with clients both in the UK and America. She writes extensively on a range of issues including self esteem, confidence and personal development and has developed her own online coaching programme.


Is there any value to developing a coaching presence online?

Beverley Ireland-Symond shares her experience and knowledge in today’s guest post as she asks:

"Is there any value to developing a coaching presence online?" A guest post by Beverley Ireland-Symonds

Is there any value to developing a coaching presence online?

By Beverley Ireland-Symonds

One of the dilemmas for all coaches new or experienced is how they should market themselves and their coaching business.

Most coaches have business cards, some have leaflets or posters and some have a mixture of a website, a facebook page, a twitter account and/or a google plus account. It can be a challenge to know what is right for you and your coaching business.

I was recently asked whether it was essential as a coach to have a presence online, but it’s not one of those questions which I could give a simple yes or no to. There are a number of different issues that if you’re thinking about setting up some sort of presence or want to expand or improve on what you’re currently doing online that you should be thinking about.

What are some of the online options?

Having an online presence doesn’t mean you have to have a website. I’ve already mentioned facebook, twitter, a google plus account and I would add to that list Pinterest or LinkedIn. These are all places where you can promote yourself as an expert coach.

You can also write articles and post to article directories , write guest blogs and you can join relevant forums in your niche, post comments and ask and answer questions. None of these require you to have a website.

But if you do choose to go the website route there are different options for what you have. You can choose a very simple site that really acts as an information page about you and your coaching services encouraging visitors to the site to get in touch with you, or you can choose to do something a lot more comprehensive and build what’s known as an authority site – showcasing yours and others expertise.

So what are some of the advantages of having an online presence?

Increased reach

Having your own website is a great opportunity not only to showcase your own knowledge, experience and expertise but also those of your fellow coaches as Jen does on this site. This means you’re increasing your profile not only with potential customers but also with other professionals.

It’s easy to underestimate the power of potential online relationships. I’ve never met Jen, but I value the opportunity that she’s given me over the last three years to be a guest blogger and I guest blog for other people. I have a fellow hypnotherapist who regularly refers clients to me for confidence coaching that I met online, firstly through my website and then through Twitter.

In my case developing an online presence has also allowed me to extend my customer base and I’ve coached a number of clients in the United States who I would never have come across otherwise.

I have built my online presence by writing a lot of articles and posting to article directories, developing my own coaching site which is regularly updated and in the past I have been vocal on twitter.

Opportunities to share, educate and sell

Developing your own website or guest blogging allows you to share your experiences and what you’ve learnt. You can also take the opportunity to educate others through holding webinars, creating podcasts and creating resources. You can also build your own email list and send out regular newsletters.

And let’s not forget, it’s also an opportunity to sell. It may be that you only want to promote your services as a coach. I advertise an introductory coaching session and visitors can book a slot directly online. But you can also diversify and look at other opportunities to create income streams . Examples include writing your own coaching blog and earning money through advertising, writing your own coaching book related to your niche or developing an online coaching programme.

Of course it’s not for everyone. Some coaches want only to focus on their core business of coaching face to face or over the telephone and rely on word of mouth advertising. If that’s what works for you – great but if you want to try your hand at something different or you just want to extend the profile of your coaching services, why not explore further.

Pitfalls to look out for

Well of course there are pitfalls and I’ve experience many of them over the last three years. I didn’t really have a clue what I was doing when I started out building a website, having a twitter account etc so I had to learn everything as I went along. This means I didn’t plan and my website took on a life of its own and I found myself spending far too much time on it.

I built my own site but I didn’t have the skills initially and I often did silly things such as turning off the comments on my website so no one could discuss my articles. This means although I do actually have a lot of traffic (about 5000 visitors a month) – I don’t appear to have anyone engaging with my content.

I also don’t have testimonials on my site like many other coaches do and this is down to my niche. A lot of people want to keep quiet that they have used the services of a ‘Confidence Coach’. I just have to accept that this is the case and compare myself to others. It’s not a reflection on my ability as a coach.

Should you have a presence online?

I think this entirely depends on you, your particular niche, your marketing and business plan. No one should be compelled to have their own online presence – but if you decide it’s something that you want to do and it would be advantageous to you and your business then make sure you research how you might do it and avoid the mistakes I made and do some initial planning before you plunge in.

Summarised below are some of the key points of having an online presence

Pros

  • Opportunity to promote your services as a coach
  • Opportunity to generate discussions
  • Can help you to reach a wider audience
  • Can raise your personal profile an expert in a particular niche
  • Opportunity to create different revenue streams

Cons

  • Can be a challenge to identify and take advantage of the benefits
  • Can be time consuming
  • Can get out of hand if you’re not organised
  • Can act as a distraction if it’s not part of a proper marketing plan
  • Can be expensive if you don’t have the skills to run your own website

About the Author/Further Resources

Beverley Ireland-Symonds is an NLP Practitioner and NLP Coach, specialising in Confidence Coaching, working with clients both in the UK and America. She writes extensively on a range of issues including self esteem, confidence and personal development and having developed he own online coaching programme is currently editing her first book.

 


The Challenges of Developing an Online Coaching Package

In this week’s guest post coach Beverley Ireland-Symonds shares what she has learnt developing an online coaching packages.

The Challenges of Developing an Online Coaching Package

by Beverley Ireland-Symonds

Have you ever thought about developing an online coaching package that you can use with clients?

I know for many coaches the thought of trying to coach a client online, other than using Skype would be a complete anathema. In fact to many it would be a training programme – not a coaching programme, but when I first started training as a coach I knew it was something that I wanted to explore.

Coming from a teaching background, part of my MA studies in Post Compulsory Education and Training had been to examine the challenges of online tutoring and mentoring so I knew a lot about the amount and type of support that might be needed. I was also used to creating all sorts of different resources for access through a VLE (Virtual Learning Environment) so I was confident about my ability to produce good content.

I also knew that I had valuable skills that not only did I not want to lose, but I also thought could be effectively utilised in my Coaching. I knew online coaching wouldn’t suit everyone but I was certain that there were potential clients out there that would make it a viable proposition. After all there has been a huge growth in online training.

However, it’s easy to have these ideas but quite a different thing to implement them. Other things soon got in the way and took priority and although I kept kicking the idea around and researched what other people were doing the ideas that I periodically sketched out stayed in a file. But this year I decided I didn’t want to keep putting it off and I wanted to make it happen.

And what a learning curve it has been. I had no idea the amount of things I would have to think about.

Firstly I had to consider whether any part of my niche confidence and career coaching would lend itself to being delivered online. Having decided it would and having made the decision I wanted to create a programme for people who are job hunting and struggling to get their ideal job I was then very quickly on to thinking about:

  • Advantages and disadvantages of coaching online
  • Identifying potential clients
  • The programme offer
  • What coaching methods could be used
  • Course content
  • Writing materials
  • Finding a suitable online platform to run the programme
  • Creating video and audio files
  • Additional support for clients
  • Marketing strategy
  • Quality …

And so the list went on. It was a much bigger job than I had initially thought, particularly as I decided from the start that I didn’t want to outsource any of the work. This was partly a cost issue but also because I wanted to be able be able to change things and update them easily without having to contact someone else to do it.

However, this meant although I had lots of skills I still needed to learn new ones including how to build my own VLE (Virtual Learning Environment) from scratch.

Foolish perhaps, but I stuck with it and if all goes well, I’m hoping to launch ‘Become a job seeking superstar’ within 7 weeks.

So what are the some of the advantages of offering an online coaching programme?

For the clients

  • Flexibility to study when they want
  • Ability to choose what they learn
  • Opportunity to work at their own pace
  • Opportunity to be able to access some coaching without immediately committing to 1 to 1 coaching sessions.

For the coach

  • Able to expand services offered
  • Opportunity to earn passive recurring income
  • Able reach more potential clients

And the key disadvantages which could affect both coach and clients

  • Technical errors
  • Timely support
  • Limited personal contact (depending on the programme offered)
  • Competing priorities

So what have I learnt from creating a coaching programme? Well lots of things …

  1. The need to research thoroughly including looking at any similar programmes.
  2. The importance of Identifying the needs of the potential clients and offering them ‘solutions’ to problems.
  3. Have an offer that is flexible to the needs of different clients.
  4. Coaching online requires a completely different mode of delivery – ‘teach’ first and then coach – rather than coach and draw ideas out of the client.
  5. Anticipate some of the ‘difficulties’ people may have either with the system or the materials and consider what support will be offered
  6. A fairly high level of technical skill is required if you want to offer a multi-media programme (unless you outsource the work)
  7. Testing and receiving feedback is a key component of the whole process
  8. Offer a product that doesn’t compromise on quality or in any way diminish the concept of ‘coaching’
  9. Recognise that there’s nothing wrong in starting small. Expansion can come later.
  10. Keep a positive attitude and a sense of humour at all times!

And now I’m nearly there will it be a success? That I won’t know until some months after I have launched the programme, but my testers have been positive and I have set myself very small manageable targets so I am very optimistic.

Would I recommend creating online coaching programmes to other coaches? Yes I would. It’s hugely challenging and it needs a whole different mindset and creativity to make it work but it is a real opportunity to offer a different service and expand your client base. It won’t suit everyone, but if it is something you’ve toyed with, give it a go.

About the author

Beverley Ireland-Symonds has worked in different fields including the NHS, travel and tourism, fashion, as well 16 years in adult and further education. As a qualified NLP Coach and Certified Practitioner, she works with clients to improve their confidence and image and has developed an online coaching programme for people returning to work after a break. She also runs a training and consultancy company specialising in communication skills and language development. You can follow her on Twitter and LinkedIn


How effective are your communication skills? 3

In this week’s guest post, coach Beverley Ireland-Symonds shares some of her thoughts about communication skills and coaching.

How effective are your communication skills?

By Beverley Ireland-Symonds

When you start training as a coach one of the first things you learn is the importance of having effective communication skills to ensure the success of the coach/client relationship.

No one starts training as a coach unless they’re interested in helping people. However, it often comes as a surprise to trainee coaches that their communication skills aren’t quite as good as they thought they were.

There are 4 main reasons for this.

  1. Most of us take communication for granted.
  2. We often lack knowledge about the different ways people communicate
  3. We sometime lack awareness of how individual differences affect successful communication
  4. We’re often accustomed to criticising other people’s communication skills but unaccustomed to reviewing our own.

Of course as soon as you start training some of these things start to become very obvious indeed. You’re taught how to build rapport, use active listening skills, mirror client’s body language, vary tone and pace as appropriate and learn the value of silence, as well as many other things.

I remember I had to work hard to change some of my non-verbal communication skills. I’d spent a lot of my working life using BSL (British Sign Language ) and Makaton (signing system) and consequently used my hands a lot when I was talking. Of course this was fine in the context of which I had used those skills, but not good when I was coaching someone.

However, it wasn’t as easy as I thought to just stop using my hands excessively. It took me about three months to stop altogether, though for sometimes afterwards, I suffered an occasional lapse in concentration and would move them unnecessarily. It’s something that I am still very conscious of and regularly review.

Not using my hands was one small area of non-verbal communication skills I had to improve on, but of course there were many others. Even though I came from a communication background and had spent many years teaching and training different aspects of written, verbal and non-verbal communication, training as an NLP Coach certainly helped to hone my skills.

However, one of the things that I was unprepared for when I started to work regularly with clients was the quite different challenges of communicating effectively using Sykpe or the phone rather than face to face.

So many of our interactions in life and our understanding of them depend on what we see, not just what we hear. So just like someone who is blind or partially sighted when you coach over the phone you have to develop stronger skills in our other senses. In this case it is our listening and oral skills that have to become even more finely tuned.

Some of the key issues include:

The use of silence: It can often be more difficult to understand why a client is silent when you can’t see them. It could be they’re distressed, they’re thinking, they didn’t understand, they’re annoyed, they’re distracted. You don’t have any of those visual clues that you have when you’re face to face and it can be even harder to anticipate if and when you should interject.

The client’s voice: Voices always give away a lot of different clues. It’s often easy to pick up by the tone or pitch of the voice and how the client is feeling, including whether or not they’re smiling. What you do miss out on when you can’t see them is whether the rest of their body language is in tandem with what they’re saying. Face to face we’ve all seen a client say they really do want to do something, whilst giving themselves away by shifting their eyes or shaking their heads at the same time.

The coaches voice: The flip side to not being able to see the client and therefore you need to listen even more carefully to what is being said, is that the client can’t see you and therefore you need to be even more aware of your own, tone pitch and pace. Many people are unaware of how differently they sound over the phone. When people can’t see each other, they can struggle to pick up what’s being said, particularly if you speak quickly. Obviously you’re not able to mirror any of the client’s body language but you can mirror their tone and pace to build rapport.

Staying focussed. As a coach our client would expect us to stay in the now. I’m not suggesting that it’s any more difficult on the phone or Skype to stay focussed entirely on the client for 45 minutes or longer, than it is when you’re face to face, but it is a different experience and again with visual clues missing it is the listening skills that take on even greater importance.

Whether coaching face to face or over the phone or Skype, I don’t believe one is easier than the other, they are just different, and whether you choose to exclusively use one or the other or do a combination of them both, the most important thing to remember is that you’re communication needs to be effective for a successful client/coach relationship.

It’s with that in mind that I use 3 specific strategies for checking the ongoing effectiveness of my communication:

1. I always review my coaching sessions, including a specific section where I evaluate specific areas of communication and make notes of what I might do differently or need to improve on.

2. I occasionally run a survey with my clients (using survey monkey) where they answer some questions anonymously about my communication style. This not only keeps me on my toes, but has made me make specific changes to my practice.

3. At set intervals during a group of coaching sessions, I ask the client whether they think the way we’re communicating with each other is effective or if there is anything they’d like me to do differently.(I always remain aware though that some might tell me what they think I want them to say, rather than what they think)

The reason why I adopt this approach is because I always keep in mind this famous quote from George Bernard Shaw

“The single biggest problem in communication is the illusion that it has taken place”

I have this quote above my desk in my office and always thought about it when I was a senior manager is a different working environment. However, it’s just important to me as a coach. Yes, I can assume a lot about how effective I am as a communicator as my clients achieve and/or exceed their goals, but I never want to become complacent about it. Communication is too important for that.

How often to you check the effectiveness of your communication skills?

About the Author/Further Resources

Beverley Ireland-Symonds has worked in different fields including the NHS, travel and tourism, fashion, as well 16 years in adult and further education. As a qualified NLP Coach and Certified Practitioner, she works with clients to improve their confidence and image and has developed an online coaching programme for people returning to work after a break. She also runs a training and consultancy company specialising in communication skills and language development. You can follow her on Twitter and LinkedIn