Ben Morton


Creating a Coaching Culture 1

In today’s guest post Ben Morton shares 6 tips about:

Creating a Coaching Culture

By Ben Morton"Creating a Coaching Culture" by Ben Morton

“45% of organisations plan to utilise Coaching to drive organisational performance in the next two years”

(Chartered Institute for Personnel and Development)

The prevalence of coaching in the workplace and the value that organisations place on it are both continuing to rise month by month and year on year.  The research from the CIPD and other institutes shows this growth as does our own experience at TwentyOne Leadership.  Over the last few months we’ve been asked numerous times how we go about helping to create and sustain a high performance, coaching culture.

There are lots of elements to consider, but here are our 6 top tips.

  1.  Make Great Coffee

You may walk into a beautifully designed coffee shop that has great service, lots of space and lovely places to sit, but if the coffee sucks then it’s unlikely that you’ll ever go back. Building a coaching culture is no different. At its heart lays the ability of your people to be great coaches and this has to be the starting point. This foundation must be solid or anything else that you do will have little impact and is unlikely to last.

 

  1.  Get Clear on Your Measures

This is about getting clear on the measures that already exist. It’s ultimately about getting clear on the higher purpose that you are working towards and using coaching to support. When your coaches operate from a position of clarity and understanding of the bigger picture they are able to focus their coaching on what matters most. This enables those being coached, the coaches and the organisation to see the impact it is having.

 

  1.  Do It and Shout About It

The Law of Diffusion of Innovation is key – you don’t need to convince everybody in the organisation of the value and benefit of coaching. By developing an initial group of fantastic coaches (your Innovators and Early Adopters) they are able to go out into the business and do great work coaching. When this is done well and you shout about the success you reach the critical tipping point where you have engaged the “Early Majority”. And then you’re off – you have the foundations of a Coaching Culture.

 

  1.  Waterfalls not Trickles

Building a Coaching Culture requires momentum and a plan for building that momentum. Whilst the Law of Diffusion of Innovation will help you, you can’t rely on it alone to transform the business. Once you’ve developed your initial group of coaches it’s time to grow the pool – this may be managers or it may be volunteer coaches from all levels and parts of the organisation. Whatever approach you take – speed is of the essence.

 

  1.  The Before and After

Coaching and training your coaches is about more than just what happens in the session or on the training courses. What happens before (Set-Up) and what happens after (Set-Down) is critical. Great coaches understand that they can be of even more service to those they are working with if they give just a little thought to what they do before and after each session.

The same is true of how coaches are trained, developed and supported in the long run. Ongoing training, coaching supervision and networks help build momentum, expertise and credibility.

 

  1.  Don’t Let It Be An Island

Don’t let coaching be another new initiative that sits separate to everything else in the business like an island in the ocean. For a Coaching Culture to really take root it must be entwined and linked to everything else that’s happening in the organisation (Click to Tweet). It needs to be aligned to the measures that matter. The language that is used needs to be consistent with that used elsewhere and coaching needs to be smoothly integrated with your performance management systems. If coaching is seen as just ‘another new initiative’ it won’t stick.

About Ben Morton

Ben is a Chartered Member of the CIPD with approaching two decades of experience in leadership, learning and management. His broad range of experience is gained from roles including Group Head of HR and Training for a global subsidiary of TUI Travel and more recently 2-years in the Global Training Academy at Tesco.

He began his career in the British and trained at the Royal Military Academy Sandhurst. Following two operational tours of Iraq, Ben retired his commission as a Captain leaving the Forces in 2006.

Ben specializes in two key areas. Helping individuals moving into their first leadership role or those whose careers have progressed rapidly, finding themselves leading large and often very experienced teams. Secondly, he works with clients to enable them to understand what is required to develop high performing, highly effective teams.

You can find out more about Ben’s work via his blog, Unlocking Team Potential, or via his LinkedIn profile.

Ben has just released his “Don’t Just Manage Coach” book which is for managers who really believe in developing their team members and coaching them to unlock their full potential.

 


It Starts With Me 1

This weeks guest post is an extract from Ben Morton’s new book, “The Little Book of Coaching Success” which is written for managers who believe in developing the people in the teams that they lead.

It Starts With Me

by Ben Morton

"It Starts With Me" by Ben Morton

“Leadership is the simplest thing in the world because

it’s just plain you”

(Field Marshall The Viscount Slim)

Whilst I absolutely believe that coaching and leadership are not about you as an individual, I do believe that they both start with you.

As a leader, our role is to inspire and motivate those around us.  As a coach our role is to quieten our own thinking so that we can give all of our attention to supporting those we are coaching.  In either role, leader or coach, we are there to serve those with whom we have the privilege and pleasure to work with.

By looking after ourselves (Me) and managing our own ‘state’, we can look after and support our teams or coachee’s (Us) so that they can get on and do the ‘doing’, delivering the objectives (The Results) for the business.

Ben Morton's guest post model

I have introduced this model, or variations of it, in hundreds of training workshops and to numerous coaching clients.  In every one of these I have asked the participants to think about a typical day or week and estimate the amount of time that they allocate to each of the three elements.  The results are always the same.  The vast majority of managers spend around 70-80% of their time doing the doing themselves.  Sometimes this is even as high as 90 – 95%.  At best this leaves between 20-30% of their time to invest in themselves or their teams, which I’d suggest is far too little.

The ideal situation is to hold the three parts, on average, in balance.  By managing your time and allocating it between the three elements you are able to hit the sweet spot of leading and coaching.

This equal split of 33.3% of your time being allocated to you, your team and the results is of course somewhat unrealistic.  There will be times when the demands of a specific project mean that you need to place a lot more focus on the results yourself – and that is absolutely fine.  That is the correct thing to do in those circumstances. But, when the work has been delivered or the pressure eases then it is time to redress the balance.  You most likely will need to focus on supporting your team again. You will probably also need to focus on yourself and re-charging the batteries.

Consider this familiar situation.  It’s mid-December and you have been under a lot of pressure at work due to a number of major projects that you need to deliver.  You’ve not had any time off work, other than weekends, since August when you took a one-week holiday in the sun.  Your partner wanted you to take two weeks off but you said that you were just too busy at work- you really could only take one week.  The cumulative effect of this pressure and lack of time off is a build up of cortisol, the stress hormone, in your body.  Cortisol’s prime purpose is to prepare the human body for action – it controls our fight of flight response and makes us super alert.  In order to do this it ‘turns off’ what it considers to be non-vital bodily processes or functions.  One of these is our immune system.  We are not designed to have large quantities of cortisol pumping through our veins for protracted periods of time.  So, the effect of that pressure at work is a continual drip, drip, drip of cortisol into our body suppressing our immune system.  Christmas comes and your body shuts down – you suddenly have the flu, a cold or a sore throat.  Why does this always happen you ask yourself?   It’s because you have not got the balance right.

The first step in getting off the treadmill therefore has to be about getting really clear on where you currently invest your time and then looking to redress the balance. In doing this we start to take back some time, take back control enabling us to think, lead and coach our people to the best of our ability.

More about Ben’s new book “The Little Book of Coaching Success”

The Little Book of Coaching Success has been written for managers who believe in developing the people in the teams that they lead. Ultimately, it is a book designed to accelerate their development as a line manager coach.

It provides insights into what prevents line managers being great coaches and practical advice into how to overcome these obstacles. It makes sure that coaches, who are at the very beginning of their experience, are comfortable with GROW, but then offers guidance and challenge into how to move beyond the relatively simplistic basics and develop their own coaching style. Whether you are a beginner as a line manager coach, or one who is looking to enhance their skills, you will at the very least find some useful hints and tips within its pages.

The book is available to buy here:

About Ben Morton

Ben is a Chartered Member of the CIPD with approaching two decades of experience in leadership, learning and management. His broad range of experience is gained from roles including Group Head of HR and Training for a global subsidiary of TUI Travel and more recently 2-years in the Global Training Academy at Tesco.

He began his career in the British and trained at the Royal Military Academy Sandhurst. Following two operational tours of Iraq, Ben retired his commission as a Captain leaving the Forces in 2006.

Ben specializes in two key areas. Helping individuals moving into their first leadership role or those whose careers have progressed rapidly, finding themselves leading large and often very experienced teams. Secondly, he works with clients to enable them to understand what is required to develop high performing, highly effective teams.

You can find out more about Ben’s work via his blog, Unlocking Team Potential, or via his LinkedIn profile.

 


Coaching and Leadership – Two Sides of the Same Coin

This weeks guest post is an extract from Ben Morton’s new book, “The Little Book of Coaching Success” which is written for managers who believe in developing the people in the teams that they lead.

"Coaching and Leadership – Two Sides of the Same Coin"  By Ben Morton

Coaching and Leadership

– Two Sides of the Same Coin

By Ben Morton

“Great leaders understand that every team member

is unique and every team member adds value.”

Ben Morton

I believe that there is a clear, close and incredibly significant linkage between coaching and leadership. To be a great leader you need to understand how to get the very best levels of performance from your people. To get the very best from your people, you need to know how best to support them, how to coach them.

I also believe that leadership and coaching has never been more important to the success of teams and organisations than it is now. The leadership capability of any team or organisation directly shapes its culture, how innovative its products and services are and the experience its customers have. This direct line between the ability of the organisation’s management community to lead, inspire and develop their people is why coaching is now so crucial.

Year on year we see more and more surveys that report the most common reasons why people choose to leave an organisation. One of the most common reasons that consistently appears in these findings is that people leave due to poor management, leadership or a lack of development. How many times have you read or heard this quote?

“People don’t leave bad organisations,

they leave bad managers.”

If there was ever a compelling reason to invest time, energy and resources into developing our ability to support our people then surely this is it. For me, the most effective way for any company to reduce its recruitment costs is to invest money in developing the leadership capability of its managers. It’s a simple formula. Better management equals lower staff turnover, equals lower recruitment costs.

That may be a compelling business case for the organisation but I often hear managers ask what’s in it for them. The answer is a very similar formula to that I described above. Better management equals lower staff turnover, equals less time recruiting and getting new recruits up to speed. It also equals more engaged staff who are willing and able to successfully take on more challenging projects. Ultimately, for you as a manager, the outcome is leading a team that’s a pleasure to lead because your people are motivated and successful.

Coaching is happening more and more in organisations today and recent research from the Chartered Institute of Personal and Development shows that:

  • Coaching is consistently ranked within the most effective leadership and talent development solutions.
  • 45% of organisations plan to utilise coaching to drive organisational performance in the next two years.
  • 53% of Private Sector organisations believe their leaders lack the skills to effectively coach their people.

So, for you as a manager this is really saying that coaching your people is one of the most effective things you can do to develop your people. It’s also saying that if your organisations isn’t already using coaching to improve the business then the chances are that they soon will. Finally, it’s telling you that there are lots of managers and leaders out there who don’t yet have the skills to effectively coach their people. So this is your opportunity to be one of minority that does.

With this background in mind, I think that it’s useful to begin by exploring, just briefly, a few definitions of exactly what we mean when we talk about management, leadership and coaching.

The word Management has Anglo-Saxon or Norse roots originating from the word ‘Manus’, meaning by hand. It is therefore about managing productivity, tasks or resources. For me, management is more about “telling and doing” and less about “showing and inspiring”.

Leadership on the other hand has Latin roots meaning ‘path’ or ‘journey’. It’s about looking forwards; it’s about creating a vision of where you are heading and how things will be in the future. The best leaders have the ability to align people to that vision whilst motivating them to work passionately and relentlessly towards its fulfillment.

Coaching is about helping your employees become more effective, it’s about improving their performance and it’s about solutions. In this respect coaching is also about the future and their development journey. At its most fundamental level, coaching is about supporting and involving them in the process and investing your time in their development.

Having looked at the definitions we can start to see some similarities and parallels between leadership and coaching. Both are about the future, they are solutions focused, about making things better and moving forwards.

In adopting a management style that embraces coaching, you are becoming a leader. In other words you are helping your people to see their future, to realize their potential and to be inspired by what is possible.

More about Ben’s new book “The Little Book of Coaching Success”

The Little Book of Coaching Success has been written for managers who believe in developing the people in the teams that they lead. Ultimately, it is a book designed to accelerate their development as a line manager coach.

It provides insights into what prevents line managers being great coaches and practical advice into how to overcome these obstacles. It makes sure that coaches, who are at the very beginning of their experience, are comfortable with GROW, but then offers guidance and challenge into how to move beyond the relatively simplistic basics and develop their own coaching style. Whether you are a beginner as a line manager coach, or one who is looking to enhance their skills, you will at the very least find some useful hints and tips within its pages.

The book is available to buy here:

About Ben Morton

Ben is a Chartered Member of the CIPD with approaching two decades of experience in leadership, learning and management. His broad range of experience is gained from roles including Group Head of HR and Training for a global subsidiary of TUI Travel and more recently 2-years in the Global Training Academy at Tesco.

He began his career in the British and trained at the Royal Military Academy Sandhurst. Following two operational tours of Iraq, Ben retired his commission as a Captain leaving the Forces in 2006.

Ben specializes in two key areas. Helping individuals moving into their first leadership role or those whose careers have progressed rapidly, finding themselves leading large and often very experienced teams. Secondly, he works with clients to enable them to understand what is required to develop high performing, highly effective teams.

You can find out more about Ben’s work via his blog, Unlocking Team Potential, or via his LinkedIn profile.


Growing your client list

In today’s guest post, Ben Morton shares his experience and knowledge in a post that provides an answer to one of the “how to” questions that so many coaches have when they start their coaching business.

"Growing your client list" A guest post by Ben Morton

Growing your client list

By Ben Morton

If you are thinking about starting your own coaching practice there are two routes you can take. Both have their merits and both have some ‘big names’ in coaching purporting their benefits. Having recently stepped out of the corporate world to do just this, I have tried both and ended up coming full circle back to my original plan.

So what are the two routes?

Route 1 is to focus on getting clients whereas route 2 is about focusing on being a great coach.

But surely you can and should do both I hear you say! Well, yes you can but at the same time – no, you can’t. Or at least, I don’t believe you can do both well enough to really enable your coaching business to take off.

To be a successful coach you need to have clients. The natural extension of this thought process is to focus on how to get coaching clients, which is exactly what I spent some time trying to do.

There is a lot of advice out there that supports this approach and goes even further by saying that you shouldn’t give away your time for free. The reasons being that your time is both precious and valuable, by giving it away you are somehow devaluing your own worth.

That may all be true but the net result of focusing on getting clients is that you will not be spending time doing the thing that you love and are good at – coaching.

Now, considering the fact that coaching is an inherently personal intervention where success is largely based upon open, honest and often deeply personal conversations. Do we really believe that we will get clients through traditional marketing activity? It doesn’t mater how many adverts, tweets, LinkedIn and Facebook posts we make, people will not engage us based on this alone.

Another pitfall of focusing on getting clients is that when we meet a prospect we naturally shift into ‘sell’ mode. As we go on looking for clients we place more and more pressure on our selves and subconsciously start to project a sense of desperation. There is nothing more un-attractive to a potential client than an overly ‘salesey’ and desperate coach.

So you can see that by focusing on getting clients we can actually end up sabotaging our own chances of success. And what’s more, our energy will slowly ebb away because we’re not doing what we love – helping others to develop and succeed.

What drives people to work with a new coach? Referrals, recommendations and social proof. None of which you will ever get if you aren’t actually coaching somebody. And it only needs to be somebody, anybody. One client is all you need because then you are into the land of referrals, which is where new clients live.

So route two is about focusing on being a great coach. Route two is about the virtuous circle, and this is how it can work…

You focus your efforts and energy on being a great coach, being the best coach you can be and being of service to people. You do what you love, do what gives you energy and do what makes you feel valuable. You focus on helping people solve their problems, helping future clients and in doing so you subconsciously project energy, confidence and enthusiasm – characteristics that are inherently attractive to potential clients.

It may be that when starting out you coach people for free, you offer them the first session free or you give them the option of paying you what they feel the session was worth.

This approach does two things. Firstly, it provides you with a happy client who will be willing to provide you with referrals. Secondly and most importantly, providing you have set the relationship up with well defined boundaries initially, it removes the difficult decision of them deciding whether to work with you or not. How? Because you are replacing the decision with a far, far less painful one of deciding whether or not to continue working with you. Research from neuroeconmics and neuromarketing has found that buying something can cause the pain centre in our brains to light up. It is therefore much easier for someone to buy when they have experienced the value of your coaching service as opposed to ‘buying blind’.

So those are two routes you can choose between. You can sit in your office developing a marketing plan, updating your LinkedIn profile and tweeting until the cows come home or you can get out there and do what you love.

I’ve tried both and I’m pretty clear which has had the biggest impact for me.

Coach

Obsessively

And

Clients

Happen

About the Author

Ben MortonBen Morton is a Leadership Consultant at TwentyOne Leadership and a Chartered Member of the CIPD with approaching two decades experience in leadership and management. His work as a coach and trainer focuses on three key areas; helping clients to develop the leadership capability across all levels of the organisation, creating and delivering programmes to support key talent and helping to build highly effective, high performing teams.

You can find out more about Ben’s work via his blog, Leadership and Learning, or via his LinkedIn profile.