This week’s TED Talk clip is from an independent TEDx event:
The Importance of Being Wrong | Leslie McGuirk | TEDxHollywood
Clip length: 10 mins 17 secs
Prefer to watch via YouTube? In that case you’ll need to click here.
In this week’s guest post coach Chris Atley uses some of her experience and knowledge. Many coaches run their coaching business as a solo-entrepreneur but what happens if they fall ill?
So I don’t typically share NLP techniques for health related issues, as I tend to focus on the blocks preventing entrepreneurs from growing their businesses, but since all areas of our lives are intertwined, I want to share this with you. Even if it seems unrelated to business it is.
This ear infection caused excruciating pain. Like crying and moaning type of pain. I know, not pretty, but it’s what was happening. During one night it was so painful that I couldn’t fall back to sleep and was maxed out on the painkillers I was able to take. So I started listening to Gabrielle Bernstein’s “The Universe Has Your Back” book on audio (in my “good” ear of course). She was taking the reader though a visualization where we were to visualize what we wanted. I chose peace and love, so I was breathing in peace and visualizing what that looked like, and then breathing out love and what that looked like. I did this for several breaths and started to feel a little better. I suddenly remembered an NLP exercise one of my mentors took a classmate through way back when we were doing our training years ago. This classmate had been suffering from a terrible toothache and it was preventing her from being present in class.
This is what I did. I created an image of what the earache looked like in my mind. I pictured it all around my ear. For me, it was a red ball of energy – slightly transparent. It was about a half a foot x half a foot in dimension. I pictured it moving from my ear and out in front of me. This was tough at first because it wanted to keep coming back to my ear and inside of me (associated perspective). The goal was to become dissociated – where I could see it outside of myself instead of experiencing it. It took several tries, and what I realized was that I had to stay with it and actually move with it, if that makes sense. I couldn’t just see it in front of me. So I moved with it and followed it until it was out front. It was then about 5 feet in front of me. I did this exercise several times. And poof!! The pain was gone. It was outside of me and 5 feet in front of me. I could feel that the infection was still there, but the pain was numb. It was the exact feeling the drugs had done. Numb the pain.
Isn’t that amazing?! I just love this stuff.
This enabled me to fall back to sleep, and this whole process only took a few minutes. I share this with you so that you can use it too. It works for heavy emotions as well. Give it a try and I would love to know how it goes for you.
#1. Have the right team in place. Hire for your weaknesses. Hire people who are good at what you are not. Get them in place asap if you don’t have them in place already. Identify what is the most helpful for you to get off your plate now and that is what you need to hire someone to do. Even if you don’t have the time to train them, do it anyway. It will be worth it afterward.
Look at who you can hire in your personal life too. What is going to make your life easier? A housekeeper, someone to do the laundry, a nanny, etc. Warning – this is where a lot of limiting beliefs come up that just aren’t true. Help is good – we can’t possibly do it all.
#2. Have your team create systems. Systems and procedures for everything you do. So that if you need them to jump in and take over on something else – or if you need to onboard more people – they can jump in much more easily.
#3. Get to the root cause of the illness. Whatever we create externally, this includes our bodies, is a reflection of what is going on inside. It’s a result of our thoughts. Dis-ease means exactly that. You are not in ease. Why not? Ask it what it is trying to tell you? What is the lesson? It’s always about some type of healing (not physical). For me it was another reminder to slow down. I had taken on too much. With extra fundraising projects for the kids school, speaking and a husband travelling more, something had to give and get me to slow down. Bingo you have an ear infection. This is with someone who believes whole-heartedly in self-care and practices it. It still crept in and happened. I am constantly trying to better myself and my family, and this in turn has invited in a conversation as to what systems need to be implemented, where we need to strengthen boundaries, and where we can increase our support level. It was the next step in my own growth.
The reality is, things are going to happen. Life is going to happen. We’re still human creating a human experience. It’s all in how we deal with it that counts. It invites growth and opportunity to live a more peaceful and loving life. Old patterns die-hard and sometimes it takes the universe hitting us over the head with a 2×4 to finally get the lesson. We can be proactive or reactive, the choice is ours.
Namaste friends xo
Chris Atley shows entrepreneurs how to discover their true worth and increase their personal wealth. Chris inspires thousands of entrepreneurs internationally through her writing, speaking and coaching programs. She has been an expert resource for various media outlets on radio, television, and both online and offline publications. Chris is a certified Belief Breakthrough Coach, NLP-Practitioner and has a BA in Psychology.
Chris has a unique ability to identify the obstacles that keep business owners stuck – that they often aren’t even aware of! She helps people go deep to shift their blocks, and then shows them how to use their own resources to make different decisions and create lasting change. Chris is a wiz at helping business owners get results fast – often during their first call!
Website: http://chrisatley.com
Facebook: http://www.facebook.com/chrissy.atley
LinkedIn: http://www.linkedin.com/pub/chris-atley/6/56a/428
Twitter: http://twitter.com/chrissyatley
YouTube: http://www.youtube.com/channel/UCLL1qtX-n8-7Tuw7LdJQURw
Article Source: I Would Love to Share a Little NLP Trick I Learned
Ezinearticles expert page: Chris Atley
This week’s TED Talk clip is from an independent TEDx event:
Mastery – a marketing concept or a way of life? | Elliot Kay | TEDxChelmsford
Clip length: 12 mins 42 secs
Prefer to watch via YouTube? In that case you’ll need to click here.
Every coach who charges for their services has to decide upon a price. In today’s guest post Kim L. Price shares some of hir expertise and experience as she focuses on:
Have you ever wondered why whenever you buy something at the store, every store, the price is always something like $6.99 or $7,4.95 and never $7.00 or $75.00? Maybe you guessed it’s because of some psychological theory and if that’s what you thought, you were right. Pricing strategy is influenced by much more than the cost to produce the item or provide the service. Those who determine prices, whether self-employed Solopreneurs or corporate marketers, are advised to be attuned to the prevailing psychological inclinations of their prospective customers when considering how to price products and services.
There is a compelling reason that in every retail outlet, the prices nearly always end in .99, .98, or 95 and almost never end in .00. The reason for this unusual practice is based on the discipline called number psychology. Research in this area has persuasively shown that buyers—that is, your customers—do not like zeros. As a result, the vast majority of retail stores will not sell items for $100.00, they instead sell them for $99.95. Why? Because number psychology studies have shown that customers associate zeros with premium prices that they’d rather not pay.
At work here is an intriguing phenomenon known as the left digit effect. The effect causes our brains to (mis)interpret that $99.95 price tag as having a value closer to $99.00, instead of $100.00. Lindsay van Thoen, columnist for The Freelancer’s Union, says that our clients are like any other consumers and that when pricing contract proposals, Solopreneur consultants should keep the left digit effect in mind, follow the lead of retailers and banish zeros from our proposals, to make it easier for clients to agree to our prices.
When we are invited to submit a proposal, it is a good day. Here comes money! The last thing we want to do is to wind up in a wrestling match with a client who wants to nickel and dime us over the price. Unfortunately, clients sometimes feel that Solopreneurs inflate price quotes, even when an itemized accounting is provided. A figure that does not appear to be rounded-off, but rather seems to be specifically customized to the services requested, and contains few zeros, is said by number psychology experts to counteract the feeling that a project fee has been “rounded-up.” A price quote that contains whole numbers is more trust-inspiring and believable to certain clients.
In other words, avoid pricing a project at $5,000.00, because there are too many zeros involved. Number psychology research indicates that we’re better off pricing at $4,825.00 or even $5,175.00.
Pricing pundit Rafi Mohammed, founder and CEO of the consulting firm Pricing for Profit in Cambridge, MA, offers two more pieces of advice to keep in mind about pricing. First, our prices must reflect the value that clients place on the requested service and second, different clients place different value on given services. Other ways to make it more palatable for clients to accept our proposals are:
1) Ask the client to specify the project budget and work with him/her to provide services that you can afford to provide within that amount.
2) Provide three levels of service: good, better and best, so that clients can choose services according to their needs and budget and in a way that reflects the value placed.
A good pricing strategy is an important part of the marketing plan. It sets the stage for building a profitable enterprise. It is imperative to set prices that reflect the client’s value of what we sell and, equally important, to help clients agree that you and your prices are trustworthy.
Thanks for reading,
Kim
Kim L. Clark is an external strategy and marketing consultant who brings agile talent to the for-profit and not-for-profit organization leaders with whom she works. To learn how your organization can benefit when you work with Kim, please visit http://polishedprofessionalsboston.com.
Article Source: The Psychology of Pricing
Ezinearticles Expert Page: Kim L. Price