Monthly Archives: October 2011


Using Coaching Questions to develop your Social Media Strategy

In this weeks guest post, communications coach and social networking expert, Nicky Kriel shares how you can use your coaching skills when developing your social media strategy.

Using Coaching Questions to develop your Social Media Strategy

by Nicky Kriel

Are you using Social Media to help grow your Coaching Business? It is very easy to say you do Social Media as a business because you have a Twitter, LinkedIn or Facebook account, but do you have a Social Media strategy? So many businesses rush into setting up accounts without looking at the bigger picture.

Have you thought what you want to achieve through Social Media and how you will know when you’ve achieved it? It is so important to start with the end in mind; otherwise, you could get caught up in the chat, or find it to be an endless, mindless, unmeasured chore.

As a coach, have you ever asked your clients the following questions?

  • “What do you want?”
  • “And what will that do for you?”
  • “How will you know when you have achieved it?”

Have you thought of asking those questions to yourself about using Social Media for your business?

Here are some questions that will help you focus on what you want to get out of Social Media:

What’s the point?

  1. Awareness?
  2. Sales?
  3. Loyalty?

Pick one! Your focus will be very different according to which one you choose. For most small businesses the point of doing Social Media will be to build Awareness. More awareness tends to drive sales.

Where do your customers hangout?

To answer this question you will need to have a clear idea of who your customers are. Which Social Media platform are they most likely to use? Just because you might be comfortable using Facebook doesn’t mean you shouldn’t be using LinkedIn if your business is predominantly business to business.

What’s your business about?

Forget having a few minutes to explain your business. Can you clearly state what your business is about in one sentence? The clearer you are about your business, the more customers you will attract. It is wonderful being warm and fuzzy as a coach, but if you can’t get your message across concisely, you will struggle to get new clients. On Social Media you have 120 characters on LinkedIn (The Headline) and 160 characters on Twitter (your Bio). People will make a decision whether or not to follow you or connect with you based on what you have written.

Do you have a list of keywords? It is worth spending a few minutes jotting down at least 10 words as your keywords. When you post updates or tweet are you using your keywords?

What’s your one Thing?

What makes you special? What is the one word that you would like to be associated with you? Disney has the word “Magic” and Volvo has “Safety”: So what word is yours? Are you consistently getting that message across on your website, in your bio and in your updates?

How will you know?

How will you know if you have been successful using Social Media?

What will you see? – (Will it be more visits to your website or more email enquiries?)

Hear? (Is it the phone ringing more often?)

Or feel? (Will it be the satisfaction of working with someone new?)

If you don’t know what success means to you, how will you know if you are wasting your time? If what you are currently doing on social media is not helping your business, you need to do something different. Start with the end in mind.

It is worth thinking about because Social Media can grow your business if you are focussed about using it.

About the author

Nicky Kriel, Guildford’s Social Media Queen, is passionate about empowering small business owners to use Social Media to grow their business. Her background is in Marketing and Sales and she is a Master NLP Practitioner.

As a Communication Coach, she helps people remember the “Social” aspect of Social Networking: It is not all about tools and technology, but about people and human relations.

Aside from her private coaching clients, she runs Twitter, LinkedIn and Facebook workshops for business owners and bespoke courses for SMEs. Nicky really enjoys helping business owners to level the playing field by harnessing the power of social media.

You are welcome to follow Nicky on Twitter or like her “social media for newbies” Facebook page


Still feel like there is so much more to learn about coaching?

Prior to university I remember taking part in a local charity fundraising team quiz. A question on history came up and I recall saying to one of the other older team members – “you’ve got a degree in history, what’s the answer?”

Looking back I’m pretty certain that my belief system was that to get a degree in history you would need to know every single historical fact. It didn’t seem to have crossed my mind the number of facts that are associated with the entire billions of years that the Earth has been in existence!

At some stage of studying more history myself I changed my belief and expectations about having that specific qualification meant I would know the answer to any history question. In fact the more I studied and learnt the more I became aware of what there was still to explore.

As Socrates said, “The more I learn, the more I learn how little I know.”

So why am I talking about history in a post about coaching? It’s prompted by the number of conversations I have with people who are putting off coaching and assisting “real people” because they don’t know enough.

A proportion of these individuals will “keep moving the goal posts” as they learn more and identify other areas they would like to know more about and develop more skills etc. As that happens they put off using the skills and knowledge they already have.

It means that there can be very knowledgeable individuals, who often have been able to demonstrate skills in a training environment, and yet won’t share this with people and groups they could be assisting now.

Before I go any further I want to make it perfectly clear I am not in any way shape or form suggesting that you immediately stop looking to increase your skills and knowledge. I’m also not suggesting that you don’t bother learning them in the first place.

What I do encourage you to explore is any underlying beliefs around knowledge and not knowing something. Let me ask you a question, would you be OK with not knowing everything and still using the skills and knowledge you already have?

Notice what your response was to that question.

Being comfortable with not knowing something does not mean that you cannot choose to gain that information. It just means you don’t have to feel bad about not currently knowing it!

You may also notice what you imagine “using the skills and knowledge you already have” would mean you would be doing.

Did you interpret it as asking if you have set up your own coaching business coaching lots of paying clients? If that’s what you want to be doing, then personally I think that’s fantastic.

However, that’s not the only way that you can use your existing coaching knowledge and skills. How can you use what you already have in your every day life?

  • If you are a manager how can you use your coaching knowledge and skills to benefit your team?
  • If you are a sales person, how can you use your coaching knowledge and skills to benefit your sales figures?
  •  Perhaps you may even be able to use your knowledge and skills in your personal life, to assist you as a parent or as a partner.

Personally, I think it is such a shame and complete waste when individuals have knowledge and skills that won’t start using because there is still more to know. I invite you to consider how you can be using your knowledge and skills to be making a difference now.

I also am going to end today’s post with one of my favourite quotes:

“Our deepest fear is not that we are inadequate,

Our deepest fear is that we are powerful beyond measure.

It’s our light, not our darkness, that most frightens us.

We ask ourselves: who am I to be brilliant, gorgeous, talented and fabulous? Actually, who are you not to be?

 You are a child of the universe.

Your playing small doesn’t serve the world.

There is nothing enlightening about shrinking,

So that other people won’t feel insecure around you.

We are born to make manifest the glory of the universe

that is within us. It’s not just in some of us: it is in everyone.

And as we let our own light shine,

We unconsciously give other people permission to do the same.

And as we are liberated from our own fear,

Our presence automatically liberates others.”

(Marianne Williamson)

 


Great Expectations

“Oft Expectation fails,

and most oft where most it promises;

and oft it hits where hope is coldest;

and despair most sits,”

(All’s well that ends well Act II scene i, William Shakespeare)

Our expectations can affect how we experience a situation and our interpretation of it’s outcome.

This sprang to mind last week when I had a Wimbledon match on in the background, with the “shock” score mid-match of the reigning 7 time champion being 2 sets down in the very first round. The game was by no means over but people’s expectations was that he would easily have sailed through this match but it created a “story” even though he went on to win that match.

In my past I’ve had jobs that had a lot of customer service aspects, and one of the first things I learnt was that if expectations are communicated clearly to start off with so that the customer could agree to that standard, then, providing they were met, the result is happy customers and an easier life all round.

The trick, of course, is figuring out what expectations to set – personally I favoured setting the expectations at something that could be easily met, getting the customers agreement and then strive to exceed them.

For example, in hospitality, if we knew we were that busy that the kitchen had a backlog of orders we would make sure that customers knew of the delay when ordering with an expectation of how long they may have to wait to get their food. With this information customers would be able to decide if they agreed to wait that amount of time and place an order. The vast proportion of the time we would “catch up” and deliver the food quicker than the expectation we had set which resulted in much happier customers. Those who decided that they couldn’t wait that long when ordering nearly always came back another day.

Our own expectations about what we do and how we “should” do them can have such a huge impact upon our experience. It’s often used as a way to put pressure on ourselves as a motivation tool so that we do our best work and get the best results.

You may have noticed the welcoming reaction that others greet uninvited advice about what they “should” do. Having expectations for other people (or yourself) automatically introduces the possibility of others pushing against that and being rebellious.

Then there are the expectations that aren’t shared which so often results in disappointment and annoyance. Maybe it’s a relationship where it seems so obvious to you that the other person isn’t doing what’s expected – but do they know that’s what you think they “should do”? Do they know that you expect someone who loves you to bring you flowers? Does a work colleague know that you expect an email updating you on a project you’re working on together?

Then there are the expectations that we set ourselves, the ones we haven’t even acknowledged until we don’t meet them when we notice disappointment, lack of motivation etc.

For example, Bob was having difficulty starting writing a book, although he wasn’t particularly aware of it, he seemed to think that to write a book you should write massive chunks in one go. He was struggling to find any motivation

So what can be a solution to the “problems” that expectations can bring? One thing that you may like to play with is by making agreements. Making an agreement with someone else means that they have “brought into” and accepted a particular cause of action, eliminating any rebellious pushing against. It also means that they are absolutely clear about what you both need to do.

It’s also something that can make a difference with yourself as well. Going back to the example of Bob and his struggle to find motivation with writing his book:

We chatted and just for fun made the agreement that all he had to do was write one page, every day (even if it was “rubbish” that he wouldn’t share with anyone else.) This was such a different experience then the one he had been working with that even though he didn’t think it would work he agreed to give it a go.

Some days he only wrote the one page on other days he’d find he was on a roll and would write more but he found that the motivation problem he had had vanished. The book also began to grow.

This week I invite you to make an agreement with yourself to take a regular piece of action to get closer to what you want.

Notice the difference that this makes as you go through the rest of your week.

Have a week full of agreement

Love

Jen

This was originally posted on www.YourChangingDirection.com