Monthly Archives: May 2011


What to say when they say “Yes, but…”

Coaches, what do you say when they say “yes, but …”? In this week’s Friday guest post Elizabeth Purvis shares some valuable advice.

What to say when they say “Yes, but…”

By Elizabeth Purvis

So you’re sharing your fabulous program with a potential client. You both know it’s perfect and you can feel her getting excited about the transformation within her reach! You say your new higher fee (without choking – yeeha!) and…

… the next words you hear are “I’d love to, BUT…”

“… I can’t afford it…”

“… It’s not the right time right now…”

“… I need to check with my spouse…”

“… I need to check with my gut – can I get back to you?”

First things first: don’t freak out! The “yes, but” is a concern, or objection… and you’ll hear them around 80% of the time. (Remember, where there’s massive transformation afoot, there is also fear.)

Many spiritual solopreneurs get wiggy about objections, but they’re actually a great thing. They mean that your client is really interested. They know you’re offering them an opportunity to change their lives and they want to step into it. Problem is, they’re just a little afraid. And they need you to support them through it.

Now here’s the secret behind objections and what you MUST do when your client says “I’d love to, but…” (This is the key to smoothly sailing through concerns so that they can embrace the transformation they truly want…)

Their “Yes, BUT” is the real reason why they’re on the phone with you today, right now. That’s what they really and truly need support on, in this moment. Because no matter what “yes, but” may be… it has stopped them before, and it is showing up somewhere else in their life to stop them over and over again. That’s why coaching your potential clients on their “Yes, BUT”’s is actually a tremendous gift. Here’s how to sail smoothly through the top 3 (make that only 3) “I’d love to… but”s so they can say yes to the transformation they truly want…

1. “I’d love to, but… I don’t have the money.”

Most solopreneurs take the money objection at face value, without realizing that “I can’t afford it” is rarely, if ever, really about the money. Your job in that moment is to find out if it’s really about the money, or it’s about something else. (Again, 90% of the time, it’s the latter.)

Here’s the question that will instantly give you your answer:

“Assuming money wasn’t an issue, is this something that you’d like to do?” If they say “yes” hesitantly… then it really isn’t the money. You can just say, “You sound hesitant, is there something else?” This will open the door to discovering the real issue… and coaching them through it.

2. “I’d love to, but… I don’t have the time.”

We all have the same 24 hours in a day, so the time objection is really about priorities. You can find out if they’re truly swamped (or just a little scared) with this question:

“If I waved a magic wand and created all kinds of time in your schedule, is this something you’d want to move forward with?” If they say “Yes, absolutely,” then they only think they don’t have time. You’ll help them by exploring what’s eating all their time and get clear on what’s really important to them.

3. “I’d love to, but… I need to think about it.”

You need to be careful with this one, because without your love and support, because the fear your client is undoubtedly feeling can quickly take over during “thinking time.” And that would be tragic.

If your program is a fit for them, “I have to think about it” usually means “I’m afraid” or “I don’t know if I can do this.” To open the dialogue, simply say, “What is it that you need to think about?” That might sound a little blunt, but when delivered with sincerity and grace, your client will actually breathe a sigh of relief. They will know that you care and that they need not be alone with their fear as they take this powerful next step.

Bonus tip: don’t be afraid to say what you really think and feel.

Remember, your client’s “yeah, buts” are what they need healing on, in this moment, to move forward with their dream. Being fully present and pointing out what you see is blocking their success is a gift of caring, generosity and love.

Further Resources

Do you struggle to attract clients who are ready to pay your fees? When you talk about your programs, do you hear a lot of ‘Sounds great, BUT… I can’t afford it’ or ‘I have to think about it?’ Discover how to attract committed clients who are HAPPY to invest high fees for the transformation you provide at http://www.ClientEnrollmentSecrets.com .


It’s Coaching But …

Have you ever had a situation where you know by your clients stance or tone of voice that there is an unspoken “but”? Something that they may not have verbalised out loud “but” is obviously a thought they were focusing upon at that moment.

So what do you do as a coach?

If you are a regular reader, you probably won’t be the slightest bit surprised when I emphasise that this is about a choice you can make to suite the individual client you are working with and your own style.

In this post I’ll discuss 3 different potential approaches and invite you to consider the circumstances and your perspective about each one. I also invite you to consider other approaches you could use when you can see/hear an unspoken “but”.

Approach 1 – Is that “but” important/getting in the way?

Just because you have heard or seen that unspoken “but” does not automatically mean that you have to ask what that “but” is all about. For me, sometimes effective coaching is actually about knowing when to stop, get out of the clients way and let the client take action.

I will admit that generally if I’ve heard or seen an unspoken “but” that I will explore this in more depth. However, occasionally I can see/hear that “but” when it is obviously in response to something that isn’t going to get in the way of the clients next step.

For example, imagine that a client is happy and willing to commit fully to taking a first step on something that they have been procrastinating about starting. In preparation for building momentum for taking further steps I may say something that presupposes future steps will then be easier etc.

I know that people can change in an instant. Just because someone has one perspective before taking an action does not mean that they will still have that same perspective afterwards.

The very task of successfully completing that first action, particularly if it was easier than they initially imagined, may naturally lead to them believing that further steps will be easier.

Challenging the unspoken “but” may not be necessary and may actually have taken longer to get the same result.

Approach 2 – Change “but” to “and”

Get the client to tell you what that “but” is so that it turns from being unspoken to spoken. This then gives you the opportunity to work that “but”!

The earliest I’ve seen this technique mentioned is in Dale Carnegie’s book “How to win friends and influence people.” (First published in 1936). What is your natural response when you hear the word “but”?

Most people immediately ignore what was at the start of the sentence and just focus upon the bits that follow that “but”. So if the bit that follows that “but” is what the client perceives as the problem they focus generally just on the problem.

So, for example: Imagine that a client says

“I did a presentation that my clients loved “BUT” I know it could have been better.”

Their focus is most likely to be on “I know it could have been better” rather than acknowledging that their clients loved the presentation.

There are many different directions you could take a coaching session if a client was to say that to you. One gentle way of starting to shift someone’s perception is to repeat back to them what they said replacing the word “BUT” with the word “AND”.

So this example would become

“You did a presentation that your clients loved “and” you knew it could have been even better.”

Can you see the difference between the 2 sentences?

Approach 3 – Turn the “but” on its head.

Again this approach uses the language that your clients used and shifts their focus. It presumes that you have established what was that previously unspoken “but”.

Approach 2 has already talked about how most people focus on the bit after the word “BUT”, so this approach uses it as an advantage.

As you’ll see with the example that follows, this is an approach that is actually much easier in practice then it appears first appears with an explanation! With this approach we swap everything that the client said in the sentence before they used the word “BUT” for everything after.

For example, if we still use

“I did a presentation that my clients loved “BUT” I know it could have been better”

Using this approach we could say:

“You know it could have been better “BUT” you did a presentation that your clients loved.”

The “but” may reveal a limiting belief that you may want to challenge. As I began this post in saying, there are many other directions that you can choose to take the coaching session.

How do you generally respond to those unspoken “but’s”?

Have you used any of the above approaches yourself?

As always, I invite you to submit a comment below.


Proportionate results

“The key is not to prioritise what’s on your schedule, but to schedule your priorities.”
(Stephen R. Covey)

In 1906 Vilfredo Pareto (an Italian economist) observed that 80% of the property in Italy was owned by 20% of the population.

In 1941 Joseph M. Juran (a business consultant) came across Pareto’s work and expanded upon the principals to apply that 80:20 relationship to quality control. For example, 80% of the problems are caused by 20% of the causes.

You may also have come across that 80/20 relationship elsewhere. In other words a small proportion (20%) of something produces/creates a large proportion (80%) of results. It does crop up quite often when you are looking. For example, the book, “The 4-hour Work Week” by Tim Ferris recommends focussing your attention on the 20% of activities that bring in 80% of your income.

At times, there maybe occassions when I question the precise acuracy of the figures where I come across the 80/20 relationship being applied.

I still haven’t found the study that confirmed those precise amounts that says that we wear 20% of our clothes 80% of the time. I agree that, on average, most people wear only a small proportion of their wardrobe – I’m just not convinced it falls as conveniently as such specific and round numbers 🙂

However, rather than getting hung up on the mathematics, I suggest you play with the concept of a small proportion of something producing/creating a large proportion of the results.

So how can you use the 80/20 rule in your life? Most people use it as a way to prioritise what you focus upon.

I know that when people are particularly busy, taking 5 minutes to play with something like this can seem impossible – there is so much to do, you couldn’t possible spare any time for anything else. In reality spending a few minutes to prioritise and pick the items that make the biggest difference can be the thing that puts pay to the headless chicken syndrome, where people run around busy and stressed but not achieving much.

Here’s some questions and ideas for you to play using the 80/20 rule:

Remember, these are your answers as they are relivent to you at this moment. You may find that your answers include actions, people, qualities, information etc. There is no right or wrong answers. It’s possible that some of the questions would be stronger for you if you made them more specific. By all means play with your wording, and see what answers you get.

· If you focused on the 20% of your strongest qualities, skills and abilities this week, what would be different? What would be the outcome if you choose to do this?

· What are the 20 % of things that if you did them would make that 80% difference?

Not sure? One way of finding that is by writing down all the things you have/want to do.
Add up everything you have on that list so that you know the number you have on there.
Using a calculator or just in your head divide the number of items by 5
(If your answer is not a whole number just use the closest whole number as your answer.)
Go through your original list of things you have/want to do and narrow it down to the things that will make the biggest difference if you spend time doing them. You are only allowed to select the number you got once you divided it by 5.

This is one of those techniques which is much easier to do in practice then it may first appear.
For example, If you wrote down 55 things you have/want to do, 55 divided by 5 is 11. So you can only select 11 items from that list that will make the biggest difference.

· What 20% creates 80% of your happiness?

· What, if any, 20% creates 80% of any unhappiness?

· What is the 20%, which for you, creates 80% more energy?

· The 80/20 rule, or Pareto’s principal as it’s also known, itself was taken from someone taking an observation and running with it in their own way. How can you use this in your life to make a difference?

Use the above and any other related questions that spring to mind as being useful for you to get extra clarity.

You then get to choose if you want to take any action to prioritise these in your life.
(You may even want to put a structure in place – be it some form of external reminder or building it into your daily routine)

Have a week full of things of your chosen priorities,

Love

Jen

This was originally posted on www.YourChangingDirection.com