I was being told a story the other day about some advice a now retired gentleman had been given before starting his first job. When working with statistics, the advice stated, the very first thing to do is ask your boss what they want to prove.

When working in the corporate world, and particularly with sales, it was second nature to not only have targets but also a measurement of what was classed as important to that business.

To borrow an advertising slogan, you’ve got to be in it to win it. One of the ways that people can stay stuck in a situation is that they stop (or don’t start) taking action.

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