SOS Coaching Network


Developing Better Habits 1

In the first guest post of 2012, coach Amber Fogarty discusses something she talks about a lot with clients.

Developing Better Habits

by Amber Fogarty

In our work with clients, we talk a lot about developing better habits. In fact, when people ask me to tell them more about what SOS Leadership does, I often reply, “We’re in the habit change business.” All of us, as coaches, are in the habit change business. Habit change is inherently connected to leadership development.

The most basic definition of leadership is influence. As a leader, the way you influence others, and ultimately lead them, is your personal choice. With that choice comes great responsibility.

In the SOS Leadership Seeds of Success program, we define the responsibilities of leadership. The first responsibility is one that can bring a certain amount of pressure and anxiety when we consider it in light of our weaknesses and bad habits:

People become like their leader.

When I think about this, at times it makes me feel uneasy. Yes, there are many positive traits that I wouldn’t mind others learning from me, but there are just as many negative characteristics that I don’t want to pass on to anyone, especially those who consider me to be a leader in their lives.

But what can I do to develop better habits? How can I overcome habits that have developed over many years?

First and foremost, I have to name them. Yes, I have to say out loud what habits I need to change and why. As Nathaniel Branden once said, “The first step toward change is awareness. The second step is acceptance.” Reflecting on Nathaniel’s words, I know that this is easier said than done. For the most part, we are all aware of our shortcomings, but we don’t necessarily accept them. I agree that we have to understand and accept that we are the way we are today; however, beginning right now we can commit to becoming a better version of ourselves.

SOS Leadership co-founder Bill Moyer reminds our clients often that the past does not equal the future, but the past does equal the present. We need to understand where we’ve been in order to fully commit to changing the future.

Once we are aware of the habits we want to change and have accepted that change is desired and necessary, then we have to make a commitment to developing better habits. This includes developing a written goal, complete with an action plan, for each habit we want to develop. The plan should identify the benefits to be gained by developing this particular habit, as well as the losses to be avoided if we do not change. Beyond that, the plan needs to spell out each obstacle and how to overcome it, as well as how we will track our progress and who we will ask to hold us accountable.

Don’t underestimate the power of tracking and accountability. These are vitally important components of your plan and will help you to always be aware of your progress and challenged when you get off track.

So what habits will you commit to developing (or changing) this year? In the words of Aristotle, “We are what we repeatedly do. Excellence, then, is not an act, but a habit.” A new year is the perfect time to make a change. Go for it! Become more excellent!

About the Author/Further Resources

Amber Fogarty is a Partner and Coach with SOS Leadership Institute and the SOS Coaching Network, which unites an elite group of coaches, trainers, and consultants from around the world, providing them with personalized programs, coaching, and tools to help them succeed in the rapidly growing coaching industry. Learn more at www.soscoachingnetwork.com.


I “Sell” Coaching! 1

In this week’s guest post Billy Moyer shares his thoughts and experience about what he thinks is the most important thing that we do as coaches …

I “Sell” Coaching!

By Billy Moyer

One of the biggest misconceptions in the coaching industry is that we are coaches first. We are sales people first and that is the most important thing we do. That is not to take away from the power of our coaching, but it is impossible to coach someone if you do not first sell them on working with you.

I work with a lot of coaches as part of my company, the SOS Coaching Network. I ask coaches what their biggest challenges are and I always get the same answers: Business development and sales.

Why are business development and sales the biggest challenge? Most coaches focus too much on everything else. They want to create their own content, when they could easily use someone else’s.

The SOS Coaching Network offers great content that is customized for the coach to make it look like it is theirs. We do this to get the coach to focus not on creating content, but on selling that content! Coaches are the masters at “I will make those calls later”, “I have to finish writing this article” or “I have to go speak to a group of non-prospects.”

The key to success in coaching is the same as every other industry, SELLING!

We just hired a new associate and eventually he will do coaching himself. But he has no background in it. He was simply a client who really took a liking to the business and decided he wanted to be a part of it. His background is in sales. He is the perfect person to bring on. His focus for his first six months will be to sell our services. He will not do any coaching. After six months of selling this business he will be more ready to build a successful coaching business than 90 percent of people who come into the business.

Here are some reasons people fail at sales:

  • Inadequate Preparation
  • Working with the wrong decision makers
  • Talking products and services too early
  • Failure to make needs urgent
  • Failure to uncover and influence decision criteria
  • Key concerns not addressed
  • Lack of belief

Lack of belief is really an important one to focus on. I can always tell when a “coach” does not believe in coaching. How do I know? They do no invest in coaching themselves. How can you sell someone else on coaching when you do not believe enough in it to have a coach?

The keys to success in selling coaching are simply belief and accountability. You can get both of those by investing in your own coach. If you want to grow your coaching business then commit to it. Get out there and find prospects. Get on the phone. Make sales! Hire a coach to hold you to these things. If you do all of this, you will be successful in this business.

Remember you are not a coach. You “sell” coaching!

About the Author/Further Resources

Billy Moyer is the co-founder and president of the SOS Coaching Network, which unites an elite group of coaches, trainers, and consultants from around the world, providing them with personalized programs, one-on-one and group coaching, and tools to help them succeed in the rapidly growing coaching industry. He is a Coach to Coaches. Learn more at www.soscoachingnetwork.com.


Am I Uncoachable? Am I Unapproachable? 1

In this week’s Friday guest post coach Amber Fogarty shares her thoughts and experience with those who are uncoachable and unapproachable.

Am I Uncoachable? Am I Unapproachable?

by Amber Fogarty

Raise your hand if you’ve ever encountered someone who was uncoachable. How about someone who was unapproachable? Surely, you’ve encountered both types of people in your coaching business and in your community. Being both uncoachable and unapproachable is one of the worst combinations.

Take a moment to think about yourself and your interactions during the last month. Can you think of times when you’ve come across as either uncoachable or unapproachable or both?

Many blogs posted on this site have highlighted the importance of coaches having coaches. I strongly believe that one cannot be an effective coach without a coach of his or her own. One of my mentors in the coaching industry, who has been a coach for more than 25 years, once told me that “a coach without a coach is a con artist.” Strong words, but words I believe to be true. How can we sell the value of coaching to others if we don’t have a coach ourselves? We must be a “product of the product.”

But what makes someone uncoachable? There are so many factors that can contribute to “uncoachability.” Here are a few of my favorites, worded as I statements so that you can challenge yourself to think about whether or not each one applies to you.

  • I am uncoachable because I do not want to change.
  • I am uncoachable because I do not believe that I need to change.
  • I am uncoachable because I believe I know more than the coach. (Knowing is the enemy of learning.)
  • I am uncoachable because I think it’s not the right time to (fill in your excuse here).
  • I am uncoachable because I think something or someone else needs to change before I do.
  • I am uncoachable because I need to be in control 100% of the time.
  • I am uncoachable because I do not like to be challenged.
  • I am uncoachable because I am not open to feedback.

Bearing all this in mind, are you uncoachable? A very wise coach once told me that being coached is about being open to all possibilities. It is about being challenged to be a better version of yourself.

How can you strive to be more coachable? To be more open to feedback? To embrace change?

I recently was introduced to a networking expert by one of my coaching clients. I reached out to this new contact so that we could get to know each other and see if there were any opportunities for us to help each other. Her response to my request for a meeting indicated that she was really busy and was “only meeting with people who could directly impact her cash flow.” How could a networking expert be so unapproachable?

As coaches, we may at times believe that we have all the answers. We may be tempted to fall into the trap of believing that we don’t have anything to learn from a particular person or about our area of expertise. Knowing truly is the enemy of learning, and we always have more to learn. So let’s make a commitment to being approachable and coachable. Our families, our friends, and our clients deserve it.

About the Author/Further Resources

Amber Fogarty is a Partner and Coach with the SOS Coaching Network, which unites an elite group of coaches, trainers, and consultants from around the world, providing them with personalized programs, one-on-one and group coaching, and tools to help them succeed in the rapidly growing coaching industry. Learn more at www.soscoachingnetwork.com.