Coaching Confidence

This is a question that I’ve seen many new coaches and other change workers ask themselves and others. I certainly remember asking myself the question about when to start charging and several people had an opinion and different approaches.

I’m not going to tell you what you should do but let me share the following approaches and see which appeals to you.

You may even notice that you have been trying one approach and it hasn’t been working for you.

You may spot that I use the word exchange a lot in this article. That is deliberate because you are exchanging your service for an agreed payment of some kind.

All sorts of beliefs, values and fears can get in the way of a coach charging. I will also offer the perspective that what you ask for in exchange for your service can be changed.

• Coaching provides value. It is your duty as a coach to communicate that value by ALWAYS asking for an exchange of money.

I have no doubt that this school of thought is said with all the best intentions in the world. They already see the value that you can bring to your clients. However, I’ve also seen it be a belief that has stopped coaches from practicing because they didn’t feel ready to charge. The end result being is that they don’t do any coaching so are not bringing any value to anyone.

If you are happy this approach you may choose to start charging right from the word go. Your clients will soon let you know if they are not happy with what you are asking for in exchange.

• Coach as many people as you can, regardless of if there is an exchange of money or not. Anybody who will agree – from the person who delivers your post to old school friends. Take the opportunity to get lots of experience.

This approach works particularly well if you are willing to notice the difference your service makes for your clients. While, it may take some longer than others, you will start to see the value that you bring – something that makes agreeing an exchange of money for your service a lot easier.

• Invite your client to pay you what they feel the value that your work has provided.

Some people feel that this avoids making a “difficult” request for money and provides them with an incentive to do superior work. You may also choose to use that method of exchange if you feel that your client is cash poor.

This will depend upon your style but some clients may feel awkward with this request.

• Invite your client to exchange your coaching for some other form of payment other than money.

In effect this is like a bartering system. For example, perhaps you will agree to work with a website designer to create a site for you in exchange for coaching.

If you choose to use this system then you will make it easier if both of you agree in advance what will be provided by both of you.

• Exchanging your coaching for an agreed donation to a charity of your choice.

Many who start with this approach use it as a stepping-stone to being comfortable accepting a payment themselves. They find that they can practice asking for a payment in the comfort that a charity who’s work they believe in will benefit.

• Make an agreement that your client will “pay it forward” by donating their time and/skills etc to someone else.

Again this is often a gentle approach that some like to take to get comfortable asking for an exchange for the service they provide, before moving onto asking that exchange involve money.

• Wait until a set time/event has happened

This normally takes the form of not charging until qualified or attended a particular course.

Sometimes this particlar approach has a moving goal post, for example, I’ll charge once I have done the first training weekend becomes, I’ll charge once I am qualified becomes I’ll charge when I’ve worked with x number of clients or when I’ve done another course etc.

How much to charge is a question to be answered on another occasion but I invite you to begin to see the value that you provide your clients because when you see that when to charge and how much to charge becomes much easier to answer.

Have I missed an approach? Want to share which way you used, or the option that appeals most to you? Fill in the reply box below and click submit comment.

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