Dawn Goldberg Shuler


The Importance of Working ON Your Business 1

In this weeks guest post Dawn Goldberg Shuler shares steps to make your coaching business soar in:

The Importance of Working ON Your Business:

7 Steps to Making Your Business Soar

By Dawn Goldberg Shuler

"The Importance of Working ON Your Business 7 Steps to Making Your Business Soar" By Dawn Goldberg Shuler

Michael Gerber in The E-Myth Revisited, talks about the importance of working ON your business, as opposed to working IN your business. The working in is the delivering of your business’s services or products: providing the service, fulfilling the product, writing the proposal, giving the class, hiring the vendors, firing the contractors, sending the reports to the CPA, ordering supplies. Working on your business is far different; it’s looking at the big picture, designing the marketing strategy for the next year, creating new products, deciding to expand, defining new roles and descriptions, professional development.

Honestly, most entrepreneurs don’t spend enough time working ON the business. They’re much too caught up on the working IN side. Take a look at your to-do list; what’s on it? I bet it’s a lot of those Working IN tasks.

The problem is that Working ON the biz isn’t an item on your to-do list that you can cross off. (“Oh, thank goodness that working ON the business is done!”) It’s time you need to take away from the day-to-day to focus on the bigger picture and the deeper why of your business.

What you need to do:

1. Schedule regular Working ON the business time. Call it whatever you want. My favorite is Business Development or Business Dreaming Time.

2. Block off at least a half day a month. A full day is better.

3. Don’t mix IN with ON. In other words, you’re not going to efficiently go from ordering supplies, following up with prospective clients, and answering emails to big-picture planning and product development. Keep the activities separate. More concretely, that means when you have scheduled your business development time, do not have any other Working IN to-do’s for that day.

4. Have lovely blocks of free time in your regular schedule. While this isn’t Working ON your business, per se, it helps replenish your fuel, center and ground you, and let your mind dream. You’re priming the pump for your regularly scheduled business development time (see #1).

5. Have a way to record all your ideas, dreams, plans, and goals. Put them in one place. My favorite is a Sacred Space for Ideas document. That way, whenever you have a great idea, capture it, and then it’s there for your Business Development time.

6. Find one (I’m just asking for one) week a year where you don’t have any Working IN the business tasks. No email to return, no client work, no marketing, no phone appointments, no networking, no meetings, no social media. And use some of that week to think REALLY BIG for your business.

7. Delegate to a team (if you don’t have one, you need one… no arguments). Get rid of as much of the Working IN your business as you can so that you can bring some of those big dreams to fruition.

Imagine what your business could look like if you nurtured it with love, attention, and the business equivalent of vitamins and minerals.

It would soar.

About Dawn Goldberg Shuler

Dawn Shuler, Content Creator Extraordinaire, has been working with writing and the writing process all her life, from teaching English to working with companies to improve their communications and marketing materials.

Her soul purpose is to help people unleash their authentic selves into their daily lives through their words. She works with business owners, entrepreneurs, and authors to convey their deep message into compelling, potent words, whether it’s a website or a book, as well as to create powerful content to increase their credibility, visibility, and profitability. Visit www.WritingFromYourSoul.com to get a sense of the work she does as well as download her free Writing From Your Soul system.

 

 

 

Article Source: The Importance of Working ON Your Business – 7 Steps to Making Your Business Soar

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Do You Need to Freshen Things Up? 2

In today’s guest post, as we approach the end of April, Content Creator Extraordinaire Dawn Goldberg Shuler asks:

Do You Need to Freshen Things Up?

by Dawn Goldberg Shuler

"Do You Need to Freshen Things Up?" by Dawn Goldberg Shuler

I have a cool memorabilia board, and I switch it out every now and then. Through February, it still had Christmas cards and the like hung on it. As it came to my consciousness that it was time to change it out, it occurred to me that I was freshening up the energy.

There’s a difference between clearing out old, stuck energy… and renewing energy that might be fine… and could use some rejuvenation.

That’s key to creativity… don’t just create something and then be done with it… (Wordsworth hated to publish his works because then he felt they were dead)… revisit it and see if it needs to be freshened up.

Here are a few examples of what this looks like in real life (and business):

Your theme for the year. It might have been exactly what you needed on January 1, but now that a couple of months have gone by, is it still appropriate? Or have you moved through what you needed to move through, and now it’s time to choose a new theme?

Your brand. As entrepreneurs, we tend to reinvent ourselves quite often… AND we can get stuck behind a tagline or title from years ago. As you evolve and clarify who you are – inside – do you need to freshen up what that looks like on the outside?

Your marketing strategy for the next quarter. As a smart business owner, you may have planned out the next quarter, or, heck, the next year. AND things change. You evolve (as I mentioned before). The market shifts. You get clearer. So, with all that in mind, revisit your marketing strategy and see if there’s any freshening up as needed. It may not mean an entire overhaul; perhaps you just have a new twist on how you’re going to market that program coming up.

Your environment, big and small. I recently rearranged my entire office as the old arrangement certainly felt like stuck energy. To freshen things up, though, I’ve made small changes, too, like making a space in a desk drawer for my daily to-do lists so that they don’t have to live on my desk (and be a visual reminder of what I have to do). I took off some knickknacks and added new ones. You could get different pens to use, a new picture, or something lovely to help energize you.

Banner on Facebook. Not only is this good to do so you show up in the Facebook newsfeed (Facebook loves graphics), but it’s a perfect place to freshen things up. Get rid of that banner from two years ago, and replace it with a new, current, relevant one.

Headlines on a webpage. I’m not calling for an entire revamp, just look over your existing headlines. Maybe changing out a word or a phrase will punch it up. Maybe adding a completely new – and more compelling – headline that will add that fresh touch.

There are probably many more places to freshen up the energy around you – to make you feel better, make you smile, give you a boost, and to even eliminate some of those little things.

It all leads to a fresher you, a more authentic you, and a more grounded you.

Which is good for business.

About Dawn Goldberg Shuler

Dawn Shuler, Content Creator Extraordinaire, has been working with writing and the writing process all her life, from teaching English to working with companies to improve their communications and marketing materials.

Her soul purpose is to help people unleash their authentic selves into their daily lives through their words.  She works with business owners, entrepreneurs,  and authors to convey their deep message into compelling, potent words, whether it’s a website or a book, as well as to create powerful content to increase their credibility, visibility, and profitability. Visit www.WritingFromYourSoul.com to get a sense of the work she does as well as download her free Writing From Your Soul system.

 

 

Article Source: Do You Need to Freshen Things Up?

Ezinearticles Author link: Dawn Goldberg Shuler