coaching practice

How to Get Clients Knocking on Your Coaching Practice Door

In today’s guest post Max DuBowy looks at:

How to Get Clients Knocking on Your Coaching Practice Door.

By Max DuBowy

"How to Get Clients Knocking on Your Coaching Practice Door" By Max DuBowy

You’re an amazing coach and you know it. You’ve got the skill set to do your job effectively and provide the utmost value to transform your client’s lives. Yet, why is no one knocking on your door to sign up for your coaching services?

The answer is simple: You’re not promoting yourself.

I’ve got some pathetic news for you. 80% of coaches are unable to support themselves solely through their coaching practice. That means only 20% of coaches make a living doing what they love and what they’re good at. Are you part of the 80% or 20%? If you’re not part of the 20%, there is still hope to turn your income around!

To become one of the 20% of coaches who fully support themselves and get clients knocking on their door, you need to promote your services. There are many ways to promote your services and you need to know which ways produce the results you’re looking for.

Practice what you preach – Ask yourself how many clients you want right now. Write this number down on a piece of paper and write down why you want that number. Post this paper in a location you’ll look at everyday such as your desk, refrigerator, or next to your night stand. Say this number out loud several times a day. State the reason why you want this number when you wake up and before you go to sleep.

You need to do this so you have a concrete goal to reach for. You also need to believe in the goal you set for yourself. You know this works because you’re a coach and it’s worked for your clients.

Network, Even if You’re an Introvert! – Getting outside of your comfort zone and introducing yourself to strangers is the best way to meet prospective clients face to face. You get to ask questions to people and learn more about their daily challenges. Go to places like meet up events, local charity fundraisers, or community social mixers. When you go to these events, have a few business cards handy and get ready to introduce yourself.

This is your opportunity to promote who you are, what you do, and why its important. Make sure you speak from a place of honesty and integrity. When you start a conversation at a networking event, ask open ended questions that get other people to speak. This way, you can decide whether or not your coaching services align with their challenges and goals.

If you meet people who don’t need coaching at the moment, don’t be afraid to ask for a referral. Most people are happy to make introductions, especially when you’ve got a great service to provide!

Ask for the sale with confidence – You need to believe that your coaching service is the greatest investment anyone can make in themselves. If you don’t believe that, your future clients will never believe it either. You will only get a client to sign up for your coaching service if you ask for the sale. This means you need to clearly state what your services include and the associated price.

When you ask for the sale and your client follows through, make sure you provide the utmost value for their investment. You need to do this because this is what keeps clients coming back for more coaching sessions and make referrals to your business on your behalf.

These are a few pointers to get clients lining up for your coaching practice. The advice may sound simple and trite, but the techniques are timeless and effective. You deserve to have a fruitful coaching practice because you will be rewarded with personal and professional happiness, pleasure, and fulfillment. When your clients walk away with value and growth, they’ll thank you for your advice and send more clients your way to keep you busy for years and years to come.

About Max DuBowy

Max DuBowy

Max DuBowy is the founder of Your Success Launch. He helps introverted business owners make friends and sign-up clients in a way that’s easy, effective and fun!

Want more (and more) clients? 5 essential lessons for successful coaches

In this weeks guest post Susan Tomlinson shares some of her knowledge and experience.

Want more (and more) clients?

5 essential lessons for successful coaches

By Susan Tomlinson

"Want more (and more) clients? 5 essential lessons (or secrets) for successful coaches" by Susan Tomlinson

Twelve years’ ago when I escaped corporate life, and started my journey as a solo entrepreneur, coaching was a relatively new profession.  At that stage I didn’t even know whether anyone would hire me!

Fortunately individuals and organisations quickly embraced the value of coaching and readily signed up coaches, who could provide skilful challenge and support, to help them make changes in their work and life.

Today the coaching profession has exploded with many more people eager to embrace a career and lifestyle which offers not only an escape from the normal office routine but also a way to make a positive difference in the lives of others.

And for many of us it’s been an exciting and life changing opportunity.

However, with growth comes greater competition!

From what I’ve learned along the way to truly succeed as a coach today you must…

Be true to you.  We are naturally drawn to people who are genuine and authentic.   Living and sharing your own experiences, interests and values will build trust and attract more ideal clients

Be clear, confident and consistent.  You will be more memorable when you share a simple message about what you do, who you help and what outcomes your clients can expect.  As people have many more options to choose from they tend to act on the specific rather than the general.

Reach a wider audience and serve more clients.  Technology has enabled us to go global in our coaching practices and has opened up many more opportunities to work internationally. Experiment with different ways you can increase your visibility and engage people throughout the world, with creative, innovative and stylish marketing campaigns.

Be special.  How is your service different or unique compared with other coaching businesses? Perhaps for example you have developed your own system through your own hard won experience or you show others how to access their inner wisdom to build 6 figure businesses.

Capture attention.  The attention span of our audiences is getting ever shorter!  With dozens of things distracting us throughout the day the challenge for all of us is to grab and sustain attention.  Some of the ways you can achieve this is through the use of visual imagery, engaging emotions and establishing credibility

Ultimately, as a service based profession coaching is all about creating connections and developing relationships.  When you are in alignment with who you are, what you do and how you communicate with your audience then you’ll naturally attract more and more clients.

If you would like to learn more about being a Client Attractive Business Owner then click here ( ) for details of a new programme which starts on 12 March 2015.

About Susan Tomlinson

Susan Tomlinson, Business Coach and Mentor, is founder of Real Coaching Solutions a company dedicated to helping coaches, consultants and solo entrepreneurs attract more clients, make more money and build a business they love. To get your free ‘Boost Your Business Success’ report and to receive her ‘Highlights on Business Success’ newsletter visit

For many years Susan held senior roles in well known international businesses and industry sectors. It gave her a fascinating insight into how businesses work, as she was often involved in start up ventures.

Eventually, always being an entrepreneur at heart and feeling restless, she took the leap and set up her own coaching and consulting business winning large contracts and working with top names.

Even with all her previous experience Susan soon realised the challenges of being a solo entrepreneur, so early on she made the decision to make a significant investment of her time and money in hiring her own mentors and learning everything she could about marketing, sales and mindset to consistently grow her own business and continue to create the lifestyle of her choice.

Having coached and taught hundreds of people in business Susan now shares her hands on, real life experience and knowledge with other coaches, consultants and solo entrepreneurs, who know that the quickest route to success is working with a trusted business coach and mentor.

Connect with Susan via:

Her website:

One tool every coach should add to their coaching business 1

In today’s guest post Ruby McGuire shares her expertise and knowledge as she shares:

One tool every coach should add to their coaching business

By Ruby McGuire

"One tool every coach should add to their coaching business" by Ruby McGuire

When you first start out in coaching it can be tough to build your business or even know where to start!

You’ve done your coaching training but you’re not entirely sure who you want to coach, how to charge your services or who it is that you even want to work with.

You may find you suffer from imposter syndrome where you’re being told you can charge a certain hourly rate now that you’re a trained coach but inside you question your ability to deliver at that rate where you’re just starting out.

You turn up at networking meetings and get asked what is it that you do and you stumble around with your words wondering how on earth to introduce yourself and when you do it sounds like; ‘I coach anyone with a pulse’.  (By the way – yes you can coach anyone with a pulse but it’s probably not the right message to be putting out there!)  Figuring out who you want to work with and identifying your niche is key in attracting the right clients and marketing effectively, but how can you possibly know who those people are if you’ve only been coaching your study buddies while training?  It takes time to figure that all out.

So how can you build your reputation, get your name known in the area, earn some money, practice your coaching skills and figure out who you want to work with?  Well even though it sounds too tall an order there is a way!

So what is this one tool that every coach should add?  It’s fabulous Group Coaching.

One thing I found that really helped me get in front of lots of different types of potential clients, and to start earning a decent hourly rate without feeling a fraud was to run group coaching sessions.  By having something tangible to talk about in a networking setting it took the whole pressure off around what I did.

What’s great about group coaching is the sessions give you the opportunity to try out your coaching skills, to play around with different coaching exercises to see what works and what doesn’t. You also start to figure what type of people are your ideal clients and what areas of coaching you enjoy.  When you’re in front of different people you’re able to see people’s reactions, to gauge what’s landing well and what isn’t, and as time goes by your confidence grows, as does your 121 client work.

So how much can you charge?  When I started I charged £25 per person and had a maximum of 8 people attending, which meant for a 2 hour session I was earning £100 per hour.  Not bad for a newbie coach!

What’s involved in a group coaching session?  You basically pick a topic, let’s say procrastination, confidence or goal setting and then using coaching questions, tools and techniques you work with the group to explore what changes they need to make and help them put together a mini action plan, in the same way as you would work with a 121 client.  The sessions are great fun to run, as the clients will bounce ideas off each other so while you’re coaching them you’re also learning lots of new ways in which to coach and develop your learning.

Don’t think group coaching is just for newbie coaches, you can add it into your business model at any stage, new or established. The thing is doing 121 client work on its own has a ceiling as to how much you can earn, it can also be quite lonely.  Through group coaching you can grow your business, meet people so that you don’t become a hermit, and earn some decent money (also depending on where you’re running your sessions you can even have a nice cuppa and a slice of cake to go with it!)

Your turnI have a challenge for you – Sit down for 5-10 minutes and do the figures.  Based on coaching a conservative 3 clients a day, 4 days a week how much can you earn?  Realistically how easy is it to fill your coaching practice with 12 clients a week on a regular basis? What about marketing and all the things that need to be done to bring in new clients?

Whether you choose to do group coaching or not if you want to grow your coaching business it’s definitely worthwhile figuring out how you can leverage your time.  Can you add value to your coaching packages so it’s not all about the time you spend 121 with a client?  Can you package up some of your coaching skills into online programmes, e-courses or e-books?  Much better to add in other income streams than collapse in a heap with burnout, or worse give up coaching altogether.

If you want to learn more about group coaching I’m running a free webinar later this month, date to be confirmed.  Sign up to my newsletter, to be kept informed on the dates and/or my Facebook page. If you want the content written for you then join my Cappuccino Coaching Club where I provide you with all the tools to run your own.  Before you know it you could be running your own fabulous group coaching sessions.  Let me know how you get on ☺  I’d love to hear if you decide to run your own.

Go out there and Be The Coach You Dream To Be!

Ruby Mcguire Be the coach you dream to be

About Ruby McGuire

Ruby McGuire

Ruby is a wife, mum of a teenage daughter, two grown up step daughters and a clever little dog.  She is a self confessed chocoholic and vanilla coffee addict.  Her big mission is to rid the world of grumpy people! She believes coaching is an amazing way to help people improve their mindset and lives. She runs various online group coaching programmes, her Cappuccino Coaching Club and Coaching Rocks Bootcamp to help coaches grow their business.  She runs Coaching Rocks – a support group for coaches on Facebook and also works 121 with coaches to help keep them sane and grounded while they are busy setting up/running their exciting and challenging businesses.   In her spare time she’s very creative, doing things like Zentangling (fancy doodling), crochet and card making.  She’s also addicted to Pinterest so if you like to ‘pin’ look her up!

An Entrepreneur’s Guide to Self Care

Many coaches run their business as a sole-entrepreneur. In today’s guest post speaker, author & business coach Carrie Greene shares advice around one of the potential obstacles to happily running your own successful solo-coaching business.

An Entrepreneur’s Guide to Self Care

by Carrie Greene

"An Entrepreneur's Guide to Self Care" by Carrie Greene

The last four coaching calls I’ve been on have focused on one topic. Self care. But wait a minute; I’m a business coach so why do I spend time with my clients talking about self-care?

Guess what? Unless you take care of yourself you cannot take care of your business.

Entrepreneurs tend to put everything and everyone in front of themselves. When they do that, they risk losing it all.

Now before you tell me (or yourself) that you don’t have time for self care, take a look at the following seven areas to keep an eye on. None will take you more than a couple of minutes a day.

Go outdoors. It’s easy to spend your day stuck behind your computer or on the phone. Stop for a few minutes and step outside. Do this even if it’s really hot, cold, raining or snowing. It doesn’t have to be long (two or three minutes can make a huge difference).

Exercise. It’d be great if you had a serious fitness routine but what I’m talking about is simply to use your body in some way. Spend a few minutes stretching, walk down the block, or walk up a flight of stairs. Bottom line – do something.

Nourish yourself. Eat regularly. Stop for meals, don’t go hungry and keep yourself hydrated. Your brain can’t work when it’s looking for food.

Laugh. You can’t be serious 100% of the time. Yes, the work you do is important and the money you earn from doing your work is vital to your existence but take a few minutes to laugh each day.

Connect. A solopreneur’s life can get lonely so we tend to reach out to other solopreneurs. This is natural because we have common interests but then we talk shop. I encourage you to connect with someone and have at least one conversation every day that has nothing to do with your business.

Play. Do something other than work that you enjoy that takes you out of your every day routine.

Forgive. We tend to be harder on ourselves than anyone else and that’s simply not fair. It’s okay if you make a mistake. What’s not okay is to beat yourself up about it. When you make a mistake figure out what next step you need to take and move on.

What can you do to take care of yourself? What do you need to add to your life

About Carrie Greene

Carrie Greene is a speaker, author and business coach. She is a business strategist and productivity expert for entrepreneurs.

Carrie spent fifteen years on Wall Street in marketing and product development for major brokerage firms and The New York Stock Exchange. She left after 9/11 to take charge of her life and start her own profitable business.

Being an entrepreneur is incredibly rewarding, but it’s not easy. Many entrepreneurs follow other people’s systems. They may make money, but they aren’t happy. Carrie believes that an entrepreneur should enjoy what they are doing on a day-to-day basis and if they aren’t, they might as well get a job.

Carrie helps business owners get clear on what they want and create simple and straight-forward plans to get them there. It’s all about doing the things they enjoy so that they are both profitable and happy.

Carrie is a frequent speaker on industry panels and serves as the lead coach for Suzanne Evans’ 10K and HY Stars program. Carrie is the author of “Chaos to Cash: An Entrepreneur’s Guide to Eliminating Chaos, Overwhelm and Procrastination So you Can Create Ultimate Profit!”

Carrie lives in New Jersey and is amazed that her daughter is a junior in college and her twin sons just started college. She and her husband are trying to figure out what they will do with an empty house.

For free resources and to learn more please visit



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Call Yourself A Coach? 3

“How do you get clients?” is a question I see and hear asked a lot. In today’s guest post Judy Rees shares her experience and knowledge in:

"Call Yourself A Coach?" A guest post by Judy Rees

Call Yourself A Coach?

By Judy Rees

Do you call yourself a coach? A life coach, an executive coach, a wellbeing coach? Are you a mentor, advisor or counsellor? Or does your business card claim that you’re a “change agent” or even a “personal consultant”?

And does it matter? I think it probably matters quite a lot.

At one level, all the above titles could refer to the same role – someone who helps other people make lasting changes in their life or work.

But some of them sound a whole lot more appealing than others, don’t they? Which would you choose when you wanted help to make a lasting change? And more to the point, which would your potential clients choose?

It’s important to remember that people tend to define words like Humpty Dumpty in Alice – they use words to mean just what they choose them to mean, not necessarily what you expect them to mean.

I had a lovely example of this when I went to Jordan as a volunteer ‘mentor’ for young entrepreneurs, with a UK-based organisation called Mowgli.

I was worried, because I expected that mentoring must mean giving advice – and I wasn’t at all sure my experiences would be useful or relevant in this new cultural context.

Mentors advise. Coaches ask questions. Instructors, trainers and teachers provide instruction. Those were my definitions.

But that’s not what Mowgli meant by mentoring.

Their view was that mentors ask questions, perhaps tell stories, but aren’t expected to give advice. It’s coaches that teach people to do things – to fly planes, for example. For them, the exact work I think of as ‘coaching’ was called ‘mentoring’.

If your potential clients think a ‘coach’ is someone who offers training in a subject, it’s no wonder that people searching for ‘coaching’ look for a subject-area expert, rather than a process-driven generalist whose business card just says ‘coach’.

What words do your potential clients use to describe what you do? And how do these sit with your marketing?

About Judy Rees

My business card says “Judy Rees: X-Ray Listener”. At least it gets people to ask, “What’s that then?” 🙂 I tell them it means I help people to get un-stuck and make big changes in their lives by working with the metaphors which underpin their thinking and which drive their behaviour. For example, if they’re thinking of making “a big career jump” I help them decide if that’s the right jump, at the right time, for them, and help them build the fitness they need to make it. Hear more – and book a free sample session – at

How is your coaching practice?

Have you ever wondered about the choice of language that many coaches use? One of the ones I particularly like is the choice that many coaches (along with other practitioners) choose to use – having a coaching practice.

This is not going to be a post about how not thinking of a coaching practice as a business can impact upon your business success. For now, I’ll let you consider those implications for yourself. (or you can read some previous posts such as this guest post by Nicky Kriel)

This is going to be a piece about that word practice. A dictionary definition gives more than one meaning for the word including “the professional work, business or place of business of a doctor, lawyer etc.”

I personally think that the one of the aspects that contributes to a professional work or business is being successful in using specific skills.

Looking at the origins and historical use of the word, in the early 15th century the word practice was used as meaning “to perform repeatedly to acquire skill.” It’s this part of a definition that I want to focus upon today.

I speak to many coaches who are at the start of their journey as a coach, some have had more training than others and all are passionate about coaching. Yet some have had more practice than others.

Some may place the “blame” for lack of practice on the structure of training courses or perhaps because of some sort of character flaw such as procrastination. Personally, I don’t think placing the blame is overly useful for the individual in that situation. I’m far more interested in finding a solution that will get that individual coaching more.

The same applies if you have “taken a break” for a while – perhaps you did lots of coaching whilst doing a course but then haven’t done any for a while. Maybe you have got further with your coaching and then you prioritised something else either by choice or necessity.

If you do find yourself in that situation rather than asking why, how about considering the following questions?

What would have to happen so I can practice my coaching more?

What is the very first thing that I could do?

The answers to those questions will very easily vary from person to person:

  • Perhaps it is as simple as identifying just one person who you think your services could assist – and then invite them to come and play.
  • Maybe for you it’s about putting a support system in place.
  • Or just spending some time to “script” out how you could actually invite someone to experience your coaching.
  • Possibly, it’s practicing inviting someone to experience your coaching that will allow you to practice your coaching more!

Sometimes what is actually stopping a coach from practicing more is the question of “When to start charging?” I’ve shared in a previous post various different approaches to this question and invited you to see which appealed to you.

Whatever you find your answers to those questions are, I invite you to consider taking action to make a difference for your coaching practice and for your clients, both present ones and your clients in the future.

Follow the Yellow Brick Road 1

In this weeks Friday guest post coach Melani Luedtke-Taylor shares advice from her experiences as she set up her coaching business.

Follow the Yellow Brick Road

by Melani Luedtke-Taylor

In the midst of starting my own business, I am starting to realize how much the experience reminds me of one of my favorite movies, The Wizard of Oz. Yes, really. Here I am, feeling like the world is so much bigger than me and knowing that something is missing from my life. I have always had an entrepreneurial spirit; I just didn’t know how strong it was until I started seeing my coworkers start disappearing from my job at a Fortune 100 company.

This was my proverbial tornado. I still had my job, but I was saddened by how many of those coworkers not only had no idea that this could happen, but did not prepare themselves with any sort of exit strategy or alternative. I knew that I needed to do better. I knew something had to change, but it took a lot of thought to determine just what it was that I could do.

So, I set out to find my very own version of the Land of Oz on my own Yellow Brick Road. Luckily, the trip did not begin with the Lollipop Kids, that part was always a little spooky to me. However, it did begin by finding my very own mentor and coach –or my own Glenda. She was supportive but stern. She helped me face some of the challenges that she knew would be coming my way. She helped me to stay on task and in my own timeline. Without her experience and support, I am sure that the road would have been much more like a mountain hike rather than a brick road.

I started pulling together little pieces of my business plan, but quickly came to realize that I needed help. That is when I came across my Scarecrow, the person who had more knowledge in certain areas than I did and kept me grounded. It is impossible to know everything well, so you need people around you to help you where you may be weak. It is not a sign of weakness to need help – it is a sign of good leadership and maturity. My Scarecrow asked me the questions that I needed to think about to successfully complete my plan and was someone I could bounce ideas off of.

As I was writing my plan, I started to feel like I was drowning in administration. I felt like all the planning had sucked the fun right out of the work I wanted to do in the first place. I took some time to myself and after some careful consideration, I realized that I wouldn’t have started off down this yellow brick road had it not been for my Tin Man, my passion for what I wanted to do. The passion is what drives us forward, helps us to overcome any of the obstacles that may be ahead of us. It is also what helps us to sustain enthusiasm even in the most trying of times.

There were risks, of course there were! When are there not risks that are associated with trying something new; especially something that you are counting on to pay your bills and sustain your family? My cowardly lion gave me the strength to keep moving, to keep the benefits in prospective and to keep taking the risk. I needed to trust in myself, my plan and my passion.

There were people who said I couldn’t do it. There were the nay-sayers that told me that my idea would never work. There were people who tried to setup roadblocks along my way. Regardless of their motivation, there are always the Wicked Witches out there who try to make you give up and not follow through. It can be anyone – including your own self-doubts. Negative self talk can be just as destructive to your progress as the negative people that can surround you. All of this can make you rethink your plan, try to force you off of your road and divert you from Oz.

When struggling with all the tax preparation, business plan writing and marketing plans, I had thought “perhaps I don’t want to do this” or “perhaps I am not good enough to do this” and I considered giving up. However, it was my skills, my passion and my strength that persevered. Whether or not I believed it then, I was always the man (or woman) behind the curtain pulling the strings.

A few pointers to ensure the flying monkeys don’t get you along the way:

1) Take the road one brick at a time.

This was a hard one for me to follow because like most in my generation, I like to have everything NOW. However, taking the time to plan positive short and long term goals for yourself is just as important as helping your clients do the same but take each day as it comes and enjoy each moment – you’re doing it!

2) Remember, it was the Tin Man, Scarecrow and the Lion that helped Dorothy.

We each have our own talents so make sure to surround yourself with people who have a different skill set than you do.

3) When given the “impossible” task of getting the witch’s broomstick, don’t give up hope.

You can’t plan for everything. There will be minor and even some major setbacks. Accept it as a lesson and do your best to learn from the experience. Make plans to steer clear of the situation in the future but keep on walking the road.

4) When someone runs off into the poppy field, don’t automatically follow them.

Be different, be creative, be YOU. Try new things and (possibly) fail, learn from those failures and succeed. A follower may do OK but will never be an innovator.

My best advice to you is to throw the water on the doubters, find your own Good Witch of the North, Scarecrow, Tin Man and Cowardly Lion and be your own Wizard. Do away with the negativity and maintain your enthusiasm – it is the only way to make it to the end of your own yellow brick road and make it back to a new, brighter version of your home and happiness.

About the Author/Further Resources

Melani is an accomplished marketing professional with over 16 years at a Fortune 100 company and has served on multiple non profit boards. She is certified in coaching through the Coaching Academy of North America (CANA) in Marketing, Non Profit Board, Resolution Success, Infertility and Life Coaching. She values education and is constantly working on updating her skills to ensure the most success for her clients.

She is married with a ten year old daughter.