clients


Coaching “By the Book”?

In today’s guest post coach Jeannette Attryde shares an insight about coaching.

Coaching “By the Book”?

By Jeannette Attryde

"Coaching 'By the Book?'" By Jeannette Attryde

So much has been written about coaching. In fact, I did a search on Amazon.co.uk for books on coaching and it returned 43,367 results. If you narrow the search to just paperback books (to remove the duplication of multiple versions in hardback and Kindle) it still gives 26,786 results. So when you start coaching and you want to try and make sure you are doing it “by the book”, which book should you be doing it by?

I have a huge hang up about making sure I do things “right”. So when I first decided to start up my coaching business I felt I needed to know what the “right” way of coaching was. The fact that I had been successfully coaching people for over 20 years, with over 18 years of that having coaching as part of my job description too, almost fell by the wayside. In my head, there was some definition, or some model, out there which was “the” way to coach somebody and to be a “proper” coach I needed to learn and practice this way.

Having already read widely on the subject of coaching I already knew that there were multiple models out there but my obsession with “right” meant I was still looking for validation of a specific path to being a “proper” coach. My next decision was to look for an accredited coaching course because if it’s accredited it must be “right”, right?

It was on that course that the scales fell from my eyes. In essence, the only “right” is what works for the person you are coaching. The “right” I had been searching for was the wrong one. I had been looking for a process, a tool or methodology. What I needed to be looking for was an understanding.

The understanding and recognition of when the person you are coaching needs to be challenged, or reassured, or probed, or encouraged to reflect. Everything about coaching is about the person you are coaching and the outcomes they are looking for. How you achieve that will be different for each person because each person is different. Not only is each person you coach different but the relationship, the dynamic, between you and the person you are coaching will be different to the relationship between them and a different coach. Even if the same tools and techniques are used, you each bring something unique to the conversation and you will have a unique way of reaching the desired outcome.

Once I surrendered myself to this truth, I felt authentic again in my coaching. The coaching I had done throughout my career before starting my business, had been organic. It had been about me trying to find the best way possible to help a person achieve a goal. And at its heart that is what my coaching will always be. So whilst I will continue to read widely on the subject I have decided that the “right” way won’t be in any of the books I read, it will be a book I write with every coaching session I hold and every outcome my clients achieve.

About Jeannette Attryde

Jeannette AttrydeJeannette Attryde runs Different Perspectives, Coaching and Consultancy. She has over 18 years’ experience in leading and managing teams of varying sizes in a range of organisations including Blue Chip Financial Services companies. She specialising in Leadership and Management coaching, helping people to unlock their leadership potential. With her help, clients identify and implement action plans to overcome their challenges and be a more effective leader of a motivated, high performing team. Sessions are conducted face to face, by phone/Skype or online messenger.

Jeannette loves connecting with people and can be reached in the various ways below

Website – www.different-perspectives.co.uk

Twitter – @DP_Jeannette

Facebook – www.facebook.com/differentperspectivesuk

LinkedIn – www.linkedin.com/company/different-perspectives

 

 


What to do when it doesn’t work! 1

In this weeks guest post experienced coach Jeannette Attryde shares some insights from her work.

What to do when it doesn’t work!

By Jeannette Attryde

"What to do when it doesn’t work!" by Jeannette Attryde

There has been a recent trend on Twitter of the hashtag #IAlwaysGetAnnoyedWhen and it got me thinking about the last time I got annoyed. I am not the sort of person who is easily angered or frustrated so it took some thinking and I decided that the times when I get annoyed are usually when I can’t help somebody.

I decided to start my business to give me the ability to focus on doing what I love – helping people. The desire to help is also why I volunteer for the local council as an Employment Mentor helping the long term unemployed overcome barriers to work. So when I can’t help somebody I feel frustrated, disappointed and like I have failed.

There are likely to have been times when you have been trying to coach somebody, or manage somebody, and no matter how much you try or what techniques you use, you just can’t achieve the outcome you are working towards. How does that make you feel? Probably similar to myself. My first reaction is to look internally to try and work out why I “failed”, why my skills “weren’t good enough” on this occasion, and what else I “should have done”. But there is one simple truth I overlook – you can’t help everybody.

So how can you get some real perspective on the situation and why this happens?

Firstly, it is worth remembering that these occasions are very few and far between. When you assess the objective data you will see that these cases make up a tiny amount of the people you have worked with and it’s important not to forget all the successes you have had because of one or two cases which didn’t work out.

Secondly, as a coach you are there to facilitate change. As Angus McLeod describes in his book Performance Coaching,

“The coach is not the player, but an instrument, in service to the art of the coachee…”

so there will be occasions when despite your best efforts the coachee cannot or will not change. This can be due to lack of will, lack of skill, or lack of ability. There may be occasions, such as one I recently experienced, where the person I was working with needed a much more directive intervention than I could offer through coaching. In that case the best help I could give was to ensure he was referred to the best source of that support. If I had tried to work with his it would have been frustrating for him and may have weakened his trust in any interventions subsequently recommended.

Thirdly, to make a real collaborative team and achieve the goals the coachee desires will need an element of rapport. If the two of you do not have that rapport, then the relationship can be strained and any work you try to do together may be undermined. Similar to when you are looking for a romantic life partner, it is better for either party to recognise at an early stage that the chemistry is not there and to seek an alternative partnership which will be more productive. There is no shame in this, it is simply that you didn’t “click”.

And finally, as well as doing some self-reflection, use your coaching supervision, or other coaches/managers to discuss the situation. There is always something to learn from these events and it may be something that is visible to you through the guided reflection that coaching supervision gives you.

About Jeannette Attryde

Jeannette AttrydeJeannette Attryde is the owner of Different Perspectives, Coaching and Consultancy. She has over 17 years’ experience in leading and managing teams of varying sizes in a range of organisations including Blue Chip Financial Services companies. Whilst specialising in Leadership and Management coaching, she also works with people from all walks of life to identify and achieve their goals through tailored personal coaching. Sessions are conducted face to face, by phone/Skype or online messenger.

Jeannette loves connecting with people and can be reached in the various ways below

Website – www.different-perspectives.co.uk

Twitter – @DP_Jeannette

Facebook – www.facebook.com/differentperspectivesuk

LinkedIn – www.linkedin.com/company/different-perspectives

 

 

 

 

 

 


Networking on Social Media 101

In today’s guest post Dr. Rhonda Anderson shares some of her experience and knowledge with some practical advice:

Networking on Social Media 101

By Dr. Rhonda Anderson

"Networking on Social Media 101" Written By Dr. Rhonda Anderson

 

Social media has become a way of life and it impacts our personal and professional lives in a major way. There are millions of people each day sharing information about their lives, businesses, news, sports, and the list goes on. It is evident that in order for your coaching business to thrive, you must also utilize social media. If you are not using social media and you are successful as a life coach, then kudos to you. On the other hand, you are leaving a lot of money on the table by choosing not to be active on the world-wide web (www).

The one big advantage of using social media is that it is FREE! It adds tons of value to your bottom line when you market your services and products on these platforms. It is the first place people look to find you when you tell them you are in business. I am not a master at social media, but there are a few things I have learned that can help you with building your network full of potential clients to market your services to and to build a tribe who will respect you as a life coach. Below are a few tips to help you build your network without leaving your home. Especially, if at times you do not have time to do face-to-face networking. Below are a couple of things you can do to make yourself visible on social media and begin growing your network of potential customers and collaborators.

  1. Get social! Choose social media platforms that are right for your coaching practice.
  2. Establish yourself as a subject matter expert in your coaching niche(s).
  3. Start and/or join groups and discussions on your social media platforms where your target audience is.
  4. Don’t be afraid to connect with people you do not know. Add them to your network and establish a relationship before selling to them. Don’t be afraid to ask for a conference call or a face-to-face meeting if the person is local.

 

About Dr. Rhonda Anderson

Dr. Rhonda Anderson is a Life Transition Strategist and the President/CEO of A Scholars Touch, LLC. She specializes in Life, Education, and Business coaching. Dr. Rhonda serves youth (ages 12-21), adults, and entrepreneurs with obtaining success both personally and professionally. She has coached clients both nationally and internationally in group settings and individually. In addition, she is the co-founder of iNSPIRE Entrepreneurs and is the co-host of a web series called Changing Lives 365.

Web: www.ascholarstouch.com Social Media: @ascholarstouch


5 Ways To Get Your Clients To Breakthrough When They’re Well and Truly Stuck

In today’s guest post coach and mentor Lottie Moore shares some of her practical experience and knowledge:

5 Ways To Get Your Clients To Breakthrough When They’re Well and Truly Stuck

By Lottie Moore

"5 Ways To Get Your Clients To Breakthrough When They’re Well and Truly Stuck" by Lottie Moore

At some point in our coaching careers we all come across the clients who are ‘stuck’, who, despite our best efforts, are unable to move forwards with their plans, dreams, or ambitions.

As coaches this can be a frustrating process.  As an outside pair of eyes, we can often see, or at least guess at, what the issue is that is holding the client back.  Quite often it can feel that there is an elephant in the room with us, glaringly obvious, and yet unmentioned by our client despite all our best lines of questioning and cajoling.

Sometimes even when the client recognises what it is that is holding them back from achieving their goals, they are unable to break out of the old, destructive patterns of behaviour.  You may sit in sessions with them where it seems likely that they are going to breakthrough what is holding them back, only to see them in a fortnights time to realise nothing has changed.

So how do we help these clients?  How can we facilitate them moving forward when they appear to be well and truly stuck?  Here are my top 5 tips to creating breakthrough when it’s needed most

1. Drop the F-bomb – sometimes your client may just require some serious reinforcement to realise how important this issue is. A carefully placed f@@k, or equivalent bad language, can bring it home with a bang how pivotal you think this issue is.

2. Use Physical Metaphors – creating great confidence and self-belief in one area can hugely assist your client to live that out in other areas of their lives. Activities like glass walking, or arrow breaking with the throat can have a deeply impactful effect on all areas of life, and learning the skills to use these activities in your daily work is easier than you think.

3. Look Back To Move Forward – you don’t need to be an expert in timeline therapy to assist you client to look back on their past experiences to find out where the initial cause of the limiting belief sits. By uncovering what lies at the root of the problem, they can then start to take steps to move away from past learnings that are holding them back.

4. Create Anchors – although physical metaphors are great for this, they are not the only way to enable your client to use this powerful NLP technique. Get them to think back on a time were they were hugely successful and happy, then assist them to create a physical anchor such as a simple hand movement.  When they are struggling with what is holding them back, they can then use this anchor to root them in success and positivity.

5. Be Kind – Life can always seem easier to an external set of eyes, but it’s important to remember that we all have our own shiz to deal with. Don’t let yourself get frustrated or disappointed if it’s taking your client longer than you would have hoped to reach that moment of breakthrough.  Sometimes all anyone needs is patience, understanding, and encouragement, so keep being that positive influence in your client’s life, and reminding them of what they are capable of when they set their minds to it.

Clients that take a long time to reach a point of breakthrough can rock our confidence in our coaching ability, but also can be hugely rewarding when they finally get there.  I hope these 5 tips will be of use to you next time a client that is well and truly stuck comes through your door.

About Lottie Moore

Lottie MooreLottie is a multi-award winning coach and mentor who lives life outside of the comfort zone.  Best known for her firewalking, and physical metaphors training, Lottie is passionate about creating change for the individuals and groups that she works, encouraging them to look beyond their limitations and shine

 

Lottie loves to connect and can be found at: breakthrough to personal power

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3 Mistakes Coaches Make When Designing Their Signature Programs

Many coaches will have started 2016 with a goal of designing (or redesigning) their own signature coaching program. In this week’s guest post Ling Wong shares:

3 Mistakes Coaches Make When Designing Their Signature Programs

By Ling Wong

"3 Mistakes Coaches Make When Designing Their Signature Programs" By Ling Wong

You have brain full of knowledge. You have a life full of experience. You have a toolbox full of training and expertise.

Yet, you are stumped when answering “what you do and how you do it” question.

Your confidence goes down the drain when you fumble and babble about your coaching program because you have an offer that doesn’t resonate with your value, conviction and superpowers.

If you’ve been struggling to design your signature program, you may be making these mistakes:

1. Using Generic, “Off the Shelf” Program

Many coach-training programs provide students with a 3- or 6-month program they can use right away to get clients.

Or you might have purchased some other pre-written programs that claim to solve all your pain and suffering.

It may work for a little while to help you get your feet wet, but often times regurgitation is not a long-term solution.

When you take an “off the shelf” program, stick it into your business and call it a day, you are stuffing yourself into a box made by others.

These programs are generic. The flip side of “yeah I can probably sell this to anyone” is that they make you sound like everyone else.

They often don’t give you the space to express your value, conviction and opinion. And there is little opportunity for individual expression of your superpowers.

It’s one thing to use these programs as a stopgap move to get things going, but another to be married to it and treat it as a be-all-end-all solution.

You don’t have to reinvent the wheel, but you gotta be in the driver’s seat before the wheel can take you anywhere.

2. YOU are not in the program

I’ve worked with many go-getter clients. They take action. They follow directions they’ve learned in trainings and programs. They do the work. They didn’t write one program, they wrote three.

But still, nothing clicked.

Their motivation died when they realized the program they spent so much time and effort to develop didn’t resonate with them.

The reason? They’ve forgotten about the most important thing – themselves! They neglected the WHY that drives the program.

Most people focus on the “what” and the “how” of a program: the information, modality, delivery and execution.

They jump hastily into busywork before they uncover what really, truly motivates them.

They were missing the driving force that goes beyond a target market, a set of tools, or a topic of expertise.

Jumping both feet into the nitty-gritty has caused them to bypass the foundation – the PERSON behind the program.

The PERSON who puts her name and reputation on the program. The PERSON delivering the program. The PERSON who has to live and breathe that program. (YOU!)

The most successful program stems from a set of core value and conviction that transcends modality, delivery format and pieces of information.

There is a golden thread behind the content that ties everything together and give it a unique positioning that makes the “same information” different.

It embodies your WHY so you can stand by it with the utmost conviction.

It takes into account your superpowers so you can deliver it in the most effective way possible.

3. It’s an Exercise in Navel-Gazing

On the other hand, your signature system is not all about you.

You can’t be of service if you’re not relevant to the people you serve.

I’ve seen many practitioners who make their signature programs all about them, their skills, modality and whatever tools du jour.

The disconnect happens when a program becomes a list of stuff you do, and you fail to relate it to your niche.

Niche is how you anchor yourself in the community you serve. It’s not a bunch of demographic data. It’s about being relevant.

You’re going to hear crickets when your signature program fails to connect your skills, expertise and tools with the needs of those you’re marketing to.

When you can articular why you’re relevant to the people that matter to you (your market), you’ll feel excited about what you do.

 When you can articulate how your expertise applies to your peeps, you gain the confidence to actually get out there and talk about it.

It’s not just about selling stuff. It’s about you anchoring into a community that matters to you. It’s about creating an identity of you being valuable and confident.

You know, the stuff that makes you excited to get up every morning 😉

***

This content is part of the “Design Your Signature System Series,” if it resonates, get on the Business Soulwork email list so you can get the upcoming installments in your inbox.

About Ling Wong

Ling is an Intuitive Brainiac. Through her unique blend of Business + Marketing coaching with a Mindset + Psychic Twist, she helps the multi-talented and multi-passionate coaches, consultants and change agents distill ALL their big ideas into ONE cohesive Message, nail the WORDS that sell and design a Plan to cut the busywork and do what matters, through her intuitive yet rigorous iterative process born out of her Harvard Design School training and 10 years of experience in the online marketing industry.

Ling helps her clients optimize the space between individuality + originality vs. “tried-and-true” marketing so they can express their WHY unapologetically and profitably without reinventing the wheel.

Find Ling and grab her free “How to Find YOUR Winning Formula” Training Series here.


Expectations: The Good, The Bad and The Ugly!

In this week’s guest post experienced coach Frederique Murphy shares:

Expectations: The Good, The Bad and The Ugly!

By Frederique Murphy

"Expectations: The Good, The Bad and The Ugly!" By Frederique Murphy

Ever wondered why you feel pain when you don’t meet a goal? or Why you feel good when you do? or Why you feel so good when you reach more? Beyond the rationality of these 3 scenarios, and of course understanding why you would feel pain when not reaching something or feel good when reaching it, there is an actual neuroscientific explanation to what is going on.

When any of these 3 things happen – and you know that these happen all the times, both to you and your clients, in your life, career, business – your brain releases or withdraws dopamine. Dopamine is a neurotransmitter, produced in the brain, primarily involved in motivation and reward. When it releases dopamine, you feel good; when it withdraws it, you feel pain. The more your brain releases dopamine, the more you want to keep going and experience it over and over again.

When it comes to you or your clients not meeting, meeting or exceeding something, dopamine plays a huge role. And, all 3 scenarios are linked to the same one thing: EXPECTATIONS.

Expectations are what we think, or hope, is most likely to happen, and whether or not we realise it, we actually have expectations about everything. Let’s break down these 3 scenarios and see what happen when….

  • …your or your coachee’s expectations aren’t met: you or they experience a fall of dopamine; it feels painful,
  • …your or your coachee’s expectations are met: you or they experience a boost of dopamine; it feels good,
  • …your or your coachee’s expectations are exceeded: you or they experience a super boost of dopamine; it feels super good.

As coaches, I believe that the gap between unconscious expectations and conscious expectations is where our potential lies. Work with your clients to help them become aware of their unconscious expectations; this will help them manage their expectations better, and in turn they’ll gain a better control of their dopamine releases throughout the day, thus increasing their motivation.

How will you use this knowledge to better manage your expectations? And, your clients’ ones? I’d love for you to share; this will be helpful for the other coaches. Comment below!

About Frederique Murphy

Frederique MurphySpecialising in Inspirational Leadership, Frederique Murphy is a mindset strategist who inspires leaders to believe and accomplish the extraordinary. With her Mountain Moving Mindset (M3) platform, she equips you with scientifically-based strategies to take your life, career and business to a whole new level: she makes change happen. With over 15 years of experience in corporate change and expertise in positive psychology, neuroscience and behaviour change, she helps your organisation reap the benefits of tapping into the power of the mind. Frederique is a passionate and charismatic speaker, who captivates audiences – when she takes to the stage, sparks fly and beliefs, attitudes and behaviours will be instilled to create lasting change. For more information on Frederique’s transformational services, visit FrederiqueMurphy.com.

Connect with Frederique on Social Media

 

 

 


How to Get Clients Knocking on Your Coaching Practice Door

In today’s guest post Max DuBowy looks at:

How to Get Clients Knocking on Your Coaching Practice Door.

By Max DuBowy

"How to Get Clients Knocking on Your Coaching Practice Door" By Max DuBowy

You’re an amazing coach and you know it. You’ve got the skill set to do your job effectively and provide the utmost value to transform your client’s lives. Yet, why is no one knocking on your door to sign up for your coaching services?

The answer is simple: You’re not promoting yourself.

I’ve got some pathetic news for you. 80% of coaches are unable to support themselves solely through their coaching practice. That means only 20% of coaches make a living doing what they love and what they’re good at. Are you part of the 80% or 20%? If you’re not part of the 20%, there is still hope to turn your income around!

To become one of the 20% of coaches who fully support themselves and get clients knocking on their door, you need to promote your services. There are many ways to promote your services and you need to know which ways produce the results you’re looking for.

Practice what you preach – Ask yourself how many clients you want right now. Write this number down on a piece of paper and write down why you want that number. Post this paper in a location you’ll look at everyday such as your desk, refrigerator, or next to your night stand. Say this number out loud several times a day. State the reason why you want this number when you wake up and before you go to sleep.

You need to do this so you have a concrete goal to reach for. You also need to believe in the goal you set for yourself. You know this works because you’re a coach and it’s worked for your clients.

Network, Even if You’re an Introvert! – Getting outside of your comfort zone and introducing yourself to strangers is the best way to meet prospective clients face to face. You get to ask questions to people and learn more about their daily challenges. Go to places like meet up events, local charity fundraisers, or community social mixers. When you go to these events, have a few business cards handy and get ready to introduce yourself.

This is your opportunity to promote who you are, what you do, and why its important. Make sure you speak from a place of honesty and integrity. When you start a conversation at a networking event, ask open ended questions that get other people to speak. This way, you can decide whether or not your coaching services align with their challenges and goals.

If you meet people who don’t need coaching at the moment, don’t be afraid to ask for a referral. Most people are happy to make introductions, especially when you’ve got a great service to provide!

Ask for the sale with confidence – You need to believe that your coaching service is the greatest investment anyone can make in themselves. If you don’t believe that, your future clients will never believe it either. You will only get a client to sign up for your coaching service if you ask for the sale. This means you need to clearly state what your services include and the associated price.

When you ask for the sale and your client follows through, make sure you provide the utmost value for their investment. You need to do this because this is what keeps clients coming back for more coaching sessions and make referrals to your business on your behalf.

These are a few pointers to get clients lining up for your coaching practice. The advice may sound simple and trite, but the techniques are timeless and effective. You deserve to have a fruitful coaching practice because you will be rewarded with personal and professional happiness, pleasure, and fulfillment. When your clients walk away with value and growth, they’ll thank you for your advice and send more clients your way to keep you busy for years and years to come.

About Max DuBowy

Max DuBowy

Max DuBowy is the founder of Your Success Launch. He helps introverted business owners make friends and sign-up clients in a way that’s easy, effective and fun!


A Challenge Every Coach Faces… and what to do about it

In today’s guest post Ling Wong shares some of her experience and knowledge as a business and marketing coach:

A Challenge Every Coach Faces… and what to do about it

By Ling Wong

"A Challenge Every Coach Faces… and what to do about it" by Ling Wong

 

As ‪coaches and mentors, how much are we “diagnosing” our clients’ problems through the lens of the tools/skills we possess?

And by doing so, while we are offering a solution, are we in a way limiting our clients’ possibilities?

When I was working on my Sacred Money Archetype Coach Training, I interpreted many things that came up for my clients through the lens of money mindset. When I was getting my Fear Releasing Method certification, seemingly every problem’s root cause was fear.

While my clients were getting great results, I felt we might not have seen the problem in its entirety if I were to stick with just one particular tool or method.

We are all human. Having a point of view is inevitable, and probably desirable (especially if you are looking to position yourself uniquely in the marketplace.)

The challenge comes in when the nature of a coaching or mentoring relationship somewhat puts us in a position of being an “authority” (again, it’s not a bad thing. From a marketing perspective, we want to be seen as an expert or an authority. From a coaching perspective, clients DO want to be lead to a certain extant.)

Which means OUR point of view is going to impact the clients’ decisions and actions, therefore, the outcome.

(We don’t have to look far… I have worked with many clients who had hired business coaches or taken those $1,997 or $3,997 programs only to find themselves being squeezed through an “agenda”, and spat out of the “guru factory line.”  They got themselves into the “niche pickle,” building out business structure and going down a rabbit hole they have no business to be in.)

We can probably guide our clients to achieve an outcome that is “desirable” from an objective point of view. The question I want to pose is whether that is an outcome that serves THAT particular client best? Is it most aligned with his/her core value, identity, beliefs etc.?

Here are a few thoughts on how we can mitigate this challenge:

  1. Cultivate Awareness

Let’s start with the assumption that there is no way around the fact that we have our own point of view.

The first step is to cultivate the awareness that we do bring our own filters into a coaching/mentoring relationship.

Our clients probably hire us because they resonate with our point of view and that’s why they want our guidance.

However, I believe when we are expressing our own opinions we can make it clear that it is our point of view and thus just one way to approach their challenges.

Our role is to expand our clients’ thinking and help them see their challenges from different perspectives, instead of (unintentionally) steering them into one particular decision or action that stems from our perspective.

  1. You Are Not Your Trainings and Certifications

A lot of times the way we approach a problem is determined by our skills and the tools we have at our disposal.

“If all you have is a hammer, everything looks like a nail.”

It is important to not to let the “tools du jour” drive our coaching conversations. (More on It’s OK to Say Thank You and Now F*** Off To Your Trainings and Certifications)

Instead, what is the bigger message that drives your work? What is the identity you want to inspire your clients to take on? What beliefs you want to instill in your clients so they can achieve their goals in alignment with what’s true for them?

From there, what tools and methods can you apply, for your clients’ greatest good instead of a self-gratuitous way of using a tool just because you paid money to learn it?

  1. Lead with a Deeper, Bigger Message

Maybe it is about exploring a deeper message, so when we approach a challenge with a client, it’s not about finding a tool-driven solution but a identity/belief-driven solution that can encompasses multiple approaches and perspectives.

This may mean, for many of my multi-passionate and multi-talented peeps, is to gather all their skills, experience, talents, superpowers and ideas, tap into their beliefs and conviction, to device a cohesive message that transcends individual skills and tools.

By doing so, it gives you the framework and allows you the freedom to choose what new skills you want to learn, and what tools you want to add to your toolbox, without having to “redefine” what you do every time, or look like a Jack-of-all-trades.

This framework also acts as a filter so you can avoid the Bright Shiny Object Syndrome, and invest your time, money and effort on what truly matters to YOU.

By having this ONE cohesive message, you will not only be able to give your clients a more inclusive and expansive container to grow and explore, but you will also create more powerful marketing communication because of the clarity, conviction and confidence you achieve in your business.

>> Grab this free training to see how to turn ALL your big ideas into ONE cohesive message that sells.

About Ling Wong

Ling is an Intuitive Brainiac. Through her unique blend of Business + Marketing coaching with a Mindset + Psychic Twist, she helps the highly creative, intuitive, multi-talented and multi-passionate maverick solo-entrepreneurs distill ALL their big ideas into ONE cohesive Message, nail the WORDS that sell and design a Plan to cut the busywork and do what matters, through her intuitive yet rigorous iterative process born out of her Harvard Design School training and 10 years of experience in the online marketing industry.

Find Ling and grab her free “How to Find YOUR Winning Formula” Training Series at http://business-soulwork.com/ywf-free/