client attraction

Want New Clients?

In today’s guest post JeeJee Saafir asks if you:

Want New Clients?

Pick the “Low-Hanging Fruit” + Mini Script

By JeeJee Saafir

"Want New Clients? Pick the "Low-Hanging Fruit" + Mini Script" By GG Saafir

Building a coaching or mentoring business of any kind is usually time intensive, especially in the beginning when you’re just getting your sea legs.

It’s common for a new coach, mentor or teacher of the soul-o-preneur persuasion to focus on building a whole website, finding the perfect logo, getting business cards, trying to choose the best tagline, figuring out what they’ll name their website, setting up all their social media platforms, getting stuck in shiny object syndrome… blah, blah, blah…

It’s like having online diarrhea… It can be exhausting and overwhelming, not to mention the process of trying to figure out your niche.

Don’t get me wrong… attracting new clients does start by building a solid foundation for your business so you must be clear on who you work with, what you do, and how you’ll help them.

BUT you shouldn’t be held up from getting new clients by trying to pick a niche forever more.

If you’re still stuck on who you work with, I always say “Date a Niche.”

Take one group of people whom you think you could help with your expertise right now and date that niche for 30 to 60 days… get a feel for them.

Pick one problem they might be having and be the go to for them for that short amount of time.

Make a game of it if you like.

Dating can be fun.

And having fun is certainly the way to draw more of the right people to you.

You’ll gain more experience, practice working with more clients (and get paid for it) and you’ll be clearer about who you’d likely want to work with in the future.

I know, I know, you’re thinking… “but where do I find this dating pool of clients?”

Ah yes, let’s talk Low-Hanging Fruit, shall we…

Think of a huge, well-grown tree, abundantly filled with delicious fruit.

The Low Hanging Fruit are much heavier, and hang lower than the other fruit.

They’re ripe and ready for picking.

These are the people you should focus on first!

Not the higher fruit, they ain’t ready and they’re a struggle to reach.

Make sense?

Low hanging fruit are the people who know, like and trust us already.

They could be people you’ve had a discovery session with in the past who were a total fit but for whatever reason they didn’t get started.

They could be people who’ve showed up to your teleseminar or webinar or live workshop but never converted.

They could be the subscribers already on your email list.

They could be people who purchased your products before.

They could be past or current clients.

They could be people who belong to the same groups as you do. i.e., Facebook Groups, Meetups, Book Clubs, etc.

They could be people you meet at networking meetings.

Hell, you could even meet them in line getting a smoothie.

And there’s ALWAYS O.P.A.’s (Other People’s Audiences).

Point is, ideal clients are EVERYWHERE and they’re likely in your world already.

Too many people stay on the prowl for clients, like they’re something you’re going to beat over the head and take home and eat.

But there are people right in front of you that you can serve now.

So now that you know where to find your low-hanging fruit, what might you say to them to get the ball rolling?

If you want to ask for a date, how might you ask for it?

“Your legs must be tired because you’ve been running through my mind all day,” will not frickin’ work!

Here’s a quick mini-script you could use in an email or over the phone.

Take and Tweak!

Subject: Thought of you…

Hi [name] – How are you? Hope all is well!

I wanted to reach out to you personally because I’ve got something to share that I think you might be interested in.

I’m really excited about this.

I’ve created a brand new way to work with my clients so that they can… [insert results of your program].

The best part is, working like this creates movement forward very quickly!

When I designed this special program, I had you in mind.

Simply drop me a line if you’d like to hear more!

I’d love to share this with you.

All the best, [Your Name]

And press send!!

Now if you’re thinking oh crap, “I don’t have a program” here’s a quick post to help you create one.

Your call to action:

Grab that tree by the low hanging fruit and take action!

Pick a few of the low-hanging fruit from this article (a few only!) that look the juiciest and most yummy and reach out!

New clients await!

About JeeJee Saafir

JeeJee Saafir, M.A. specializes in helping brilliant, bad-ass transformational coaches and Soul-o-preneurs grow themselves and their businesses, come out of the closet and really be themselves, work with clients they love, make more money and create a lifestyle that allows them more freedom to play!

Her mission is to give them the marketing, coaching, and mindset tools they need to help breakthrough their fears & BS (that’s Belief Systems!) and get into inspired action for more impact, time freedom and increased income.

Need an income breakthrough?

You may also get her weekly articles, biz tips, free trainings and more at

Ezinearticles expert page: GG Saafir

Article Source: Want New Clients? Pick the “Low-Hanging Fruit” + Mini Script

Want more (and more) clients? 5 essential lessons for successful coaches

In this weeks guest post Susan Tomlinson shares some of her knowledge and experience.

Want more (and more) clients?

5 essential lessons for successful coaches

By Susan Tomlinson

"Want more (and more) clients? 5 essential lessons (or secrets) for successful coaches" by Susan Tomlinson

Twelve years’ ago when I escaped corporate life, and started my journey as a solo entrepreneur, coaching was a relatively new profession.  At that stage I didn’t even know whether anyone would hire me!

Fortunately individuals and organisations quickly embraced the value of coaching and readily signed up coaches, who could provide skilful challenge and support, to help them make changes in their work and life.

Today the coaching profession has exploded with many more people eager to embrace a career and lifestyle which offers not only an escape from the normal office routine but also a way to make a positive difference in the lives of others.

And for many of us it’s been an exciting and life changing opportunity.

However, with growth comes greater competition!

From what I’ve learned along the way to truly succeed as a coach today you must…

Be true to you.  We are naturally drawn to people who are genuine and authentic.   Living and sharing your own experiences, interests and values will build trust and attract more ideal clients

Be clear, confident and consistent.  You will be more memorable when you share a simple message about what you do, who you help and what outcomes your clients can expect.  As people have many more options to choose from they tend to act on the specific rather than the general.

Reach a wider audience and serve more clients.  Technology has enabled us to go global in our coaching practices and has opened up many more opportunities to work internationally. Experiment with different ways you can increase your visibility and engage people throughout the world, with creative, innovative and stylish marketing campaigns.

Be special.  How is your service different or unique compared with other coaching businesses? Perhaps for example you have developed your own system through your own hard won experience or you show others how to access their inner wisdom to build 6 figure businesses.

Capture attention.  The attention span of our audiences is getting ever shorter!  With dozens of things distracting us throughout the day the challenge for all of us is to grab and sustain attention.  Some of the ways you can achieve this is through the use of visual imagery, engaging emotions and establishing credibility

Ultimately, as a service based profession coaching is all about creating connections and developing relationships.  When you are in alignment with who you are, what you do and how you communicate with your audience then you’ll naturally attract more and more clients.

If you would like to learn more about being a Client Attractive Business Owner then click here ( ) for details of a new programme which starts on 12 March 2015.

About Susan Tomlinson

Susan Tomlinson, Business Coach and Mentor, is founder of Real Coaching Solutions a company dedicated to helping coaches, consultants and solo entrepreneurs attract more clients, make more money and build a business they love. To get your free ‘Boost Your Business Success’ report and to receive her ‘Highlights on Business Success’ newsletter visit

For many years Susan held senior roles in well known international businesses and industry sectors. It gave her a fascinating insight into how businesses work, as she was often involved in start up ventures.

Eventually, always being an entrepreneur at heart and feeling restless, she took the leap and set up her own coaching and consulting business winning large contracts and working with top names.

Even with all her previous experience Susan soon realised the challenges of being a solo entrepreneur, so early on she made the decision to make a significant investment of her time and money in hiring her own mentors and learning everything she could about marketing, sales and mindset to consistently grow her own business and continue to create the lifestyle of her choice.

Having coached and taught hundreds of people in business Susan now shares her hands on, real life experience and knowledge with other coaches, consultants and solo entrepreneurs, who know that the quickest route to success is working with a trusted business coach and mentor.

Connect with Susan via:

Her website:

Mindset Secrets to Successfully Selling Premium Coaching Packages

In this week’s guest post Ling Wong uses her expertise and knowledge as she shares:

Mindset Secrets to Successfully Selling Premium Coaching Packages

By ling wong

"Mindset Secrets to Successfully Selling Premium Coaching Packages" by Ling Wong

A lot of business trainings tell us to sell coaching packages instead of single sessions, and raise our fees while we are at it so we can earn more, work less and have more energy to deliver our best services to our clients. Some of these trainings probably showed you how to design a program and price it.

Sounds good in theory, but… let me ask you – how much are your clients actually paying you? Do you consider the amount you are paid “premium”? (hmm, can you take just one or two new clients a month to pay the bills and more?)

Maybe you have a premium package sitting somewhere on your website, but you somehow have never been paid a “premium” fee; or you revert back to selling the “old” lower-cost packages when the rubber meets the road, i.e. during your sales conversation, because fears and doubts creep in and you chicken out.

If you (intellectually) know offering a premium package is better for your business, and you also have the knowledge to create the package – why aren’t you selling it? Where is the disconnect?

YOU, hold the answer. It’s all in your head.

Everything can sound good on paper, until it comes time to ask for the money.

There are a lot of fears, pre/misconceptions and judgments around “selling”, self-worth and value. Until you bust through these mindset hurdles, you will never feel completely comfortable during a sales conversation.

Your comfort level in asking to get paid is proportional to how much you ultimately get paid.


Nobody likes being pushed into buying, and we may perceive people selling to be “bad” because some salesperson gave us bad experience. If you had bad experience with sales people, it is easy to equate selling as “dishonest,” and who wants to be perceived as such? Of course you don’t want to, so you hold back from selling.

Plus, there are many unfavorable images we associate with people doing selling – e.g. the used car salesman, the late-night infomercial dude, even that pushy MLM friend who won’t let you off the hook until you reluctantly sign up for stuff that you don’t want.

What if I tell you, selling = serving? What if you can serve your potential clients while you sell them your services? Educational marketing is a great example. You give people information and provide value to raise awareness about a problem. When they understand the problem they have actually has a solution and you, standing right there, provides that service – they will want to seek you out without you pushing your wares.

I sign a lot more clients after I changed my approach in my discovery sessions from constantly worrying about “what can I say or ask to get them to buy my stuff?” to “what questions can I ask to help this person see a solution to her challenges?” This change in attitude can give the energy behind sales conversations a major overhaul.

QuestionHow can you lead your potential clients into exploring working with you by serving them?


What kind of selling works? Genuine selling. The kind that you don’t hide behind scripts and templates. The kind that you put yourself forward and connect with your potential clients. But our fears are making us hide… instead of making the connection so critical to getting “yes” from potential clients.

The Fear of Not Being Good Enough can make you feel that you, being yourself, are not enough. It makes you feel there gotta be a script that holds the key to the perfect sales conversation. Maybe you fear that you don’t know enough so you keep babbling on about what you know and where you were trained… completely negating the potential client (who just wants to be heard and be given a damn solution!)

Don’t forget that little voice in your head that keeps saying “who are you to ask for that much money?”

The Fear of Not Being Worthy can cause you to confuse “self-worth” to what people are paying you for – i.e. our services that will give them results. When you don’t feel worthy of being paid, guess what… you don’t get paid!

The Fear of Lack can make you discount or settle for the client purchasing a smaller package even though you know she needs something more extensive because you don’t want to end up with nothing! By settling for less, at least you get the client to pay you something… (note how this makes you come from a place of lack, and not one of service)

The Fear of Being Vulnerable can get you to puff up as a protective mechanism, setting up a wall that prevents you from deeply connecting with your potential clients (people buy high-ticket items with emotions, you need to make that connection). Or, maybe you are afraid of being criticized so you hide from having conversations with potential clients or JV partners. If you hide, they can’t find you!

The Fear of Rejection can make you not ask for more money under the misconception that you will get more “no’s” if your price is higher. If you have this fear, the problem is not the price, the problem is you not having figured out how to communicate the value you deliver.


Can you recognize when you fears kick in during your sales conversations?

Boundary and Codependency

In this article, I explored money boundary and codependency extensively. Here is the highlight:

  • If you are undercharging and not asking for a “premium price,” you may feel that you need to give everyone access to your service and you have the limiting belief or misconception that you can “help more people” by charging less. (You are trying to give everyone your stuff whether they want it or not – and this, is a violation of the other person’s boundary.)
  • If you are over-delivering (e.g. going overtime during your sessions, writing pages after pages of support emails, “throwing in” extras), essentially giving “premium” services without being compensated for it, you may be feeling responsible for your clients’ results even though they need to do the work to succeed. Because you feel responsible, you would bend over backwards – compromising your own boundaries in order to “help” that person with the misconception that somehow, you can do the work for your client (By the way, the client may or may not want to be helped, so in a way, you are violating that her personal choice.)
  • If you have been constantly discounting, you may be buying into the client’s money stories and somehow made felt responsible that your fee will turn into the cause of her distress so you discount to make yourself feel better. (By the way, you have no rights to decided for the other person what she can or cannot afford… it’s her priority and her decisions to make.)
  • If you have been giving away services for free – STOP! This is martyr mentality stemming from a fear of not being worthy (you are trying to prove to yourself that you are) and can turn into victimhood that kicks you off the driver’s seat altogether.

When your boundary is overstepped, it is you who allows that to happen.

QuestionIf it’s your boundary crime to commit, can you recognize your triggers and “rehearse” what you can do or say in those situations?

Self-Worth vs the Value of Your Program

I have a bone with the phrase “charge what you are worth” – I explained it in this post.

If you can separate your self-worth from the value you deliver through your program, then the question “how can my time be worth that much” will not even enter the equation.

Focus on the value your clients get out of your program or service package, not how much time you spend on the phone with them.

If they get a more out of your service than what they pay you, then offering them your package is doing them a service. The key, again, is to communicate effectively so they understand the value of your program, and the impact it has on their lives.

ExerciseWrite down how your work impacts your clients in the areas of health, career, finance, relationship and personal growth. Then put a monetary value (wherever possible) against each item. Now, add it all up and see for yourself how much value you deliver. Can you charge more?


Selling, and selling high-ticket items, is not scary. You can sell more with integrity by having the right mindset and perspective, overcoming your fears, strengthening your boundaries, and properly communicating the value of your offer.

About Ling Wong

Ling offers “Business Soulwork + Marketing Activation” to help coaches nail their Messages, claim their Superpowers and muster up the Guts to monetize their Truth so they can build a purposeful and profitable Personality-Driven business that is a full expression of their individuality and creativity.

Through her “left brain meets right brain” approach, Ling helps her clients tap into their intuition and ground those light bulb moments with practical strategies and marketing tactics to build a profitable and sustainable business.

Ready to Nail Your Message, Claim Your Superpowers and Monetize Your Truth for a Personality-Driven business? Get your FREE “Monetize Your Truth Mindset + Marketing Training” here.