business development

The Importance of Working ON Your Business 1

In this weeks guest post Dawn Goldberg Shuler shares steps to make your coaching business soar in:

The Importance of Working ON Your Business:

7 Steps to Making Your Business Soar

By Dawn Goldberg Shuler

"The Importance of Working ON Your Business 7 Steps to Making Your Business Soar" By Dawn Goldberg Shuler

Michael Gerber in The E-Myth Revisited, talks about the importance of working ON your business, as opposed to working IN your business. The working in is the delivering of your business’s services or products: providing the service, fulfilling the product, writing the proposal, giving the class, hiring the vendors, firing the contractors, sending the reports to the CPA, ordering supplies. Working on your business is far different; it’s looking at the big picture, designing the marketing strategy for the next year, creating new products, deciding to expand, defining new roles and descriptions, professional development.

Honestly, most entrepreneurs don’t spend enough time working ON the business. They’re much too caught up on the working IN side. Take a look at your to-do list; what’s on it? I bet it’s a lot of those Working IN tasks.

The problem is that Working ON the biz isn’t an item on your to-do list that you can cross off. (“Oh, thank goodness that working ON the business is done!”) It’s time you need to take away from the day-to-day to focus on the bigger picture and the deeper why of your business.

What you need to do:

1. Schedule regular Working ON the business time. Call it whatever you want. My favorite is Business Development or Business Dreaming Time.

2. Block off at least a half day a month. A full day is better.

3. Don’t mix IN with ON. In other words, you’re not going to efficiently go from ordering supplies, following up with prospective clients, and answering emails to big-picture planning and product development. Keep the activities separate. More concretely, that means when you have scheduled your business development time, do not have any other Working IN to-do’s for that day.

4. Have lovely blocks of free time in your regular schedule. While this isn’t Working ON your business, per se, it helps replenish your fuel, center and ground you, and let your mind dream. You’re priming the pump for your regularly scheduled business development time (see #1).

5. Have a way to record all your ideas, dreams, plans, and goals. Put them in one place. My favorite is a Sacred Space for Ideas document. That way, whenever you have a great idea, capture it, and then it’s there for your Business Development time.

6. Find one (I’m just asking for one) week a year where you don’t have any Working IN the business tasks. No email to return, no client work, no marketing, no phone appointments, no networking, no meetings, no social media. And use some of that week to think REALLY BIG for your business.

7. Delegate to a team (if you don’t have one, you need one… no arguments). Get rid of as much of the Working IN your business as you can so that you can bring some of those big dreams to fruition.

Imagine what your business could look like if you nurtured it with love, attention, and the business equivalent of vitamins and minerals.

It would soar.

About Dawn Goldberg Shuler

Dawn Shuler, Content Creator Extraordinaire, has been working with writing and the writing process all her life, from teaching English to working with companies to improve their communications and marketing materials.

Her soul purpose is to help people unleash their authentic selves into their daily lives through their words. She works with business owners, entrepreneurs, and authors to convey their deep message into compelling, potent words, whether it’s a website or a book, as well as to create powerful content to increase their credibility, visibility, and profitability. Visit to get a sense of the work she does as well as download her free Writing From Your Soul system.




Article Source: The Importance of Working ON Your Business – 7 Steps to Making Your Business Soar

Dawn Goldberg Shuler Ezinearticles expert page


Do You Know Where to Start in Growing Your Business?

In this weeks guest post expert Sheela Masand shares on the topic of business and growing a coaching practice.

Do You Know Where to Start in Growing Your Business?

By Sheela Masand

"Do You Know Where to Start in Growing Your Business?" by Sheela Masand


“I just don’t know where to start”

This is one of the common answers I hear having asked the question – how can I help you?

So in my business, practitioners are coming to me to help them grow their businesses/practices which generally means they need clients. They are heart centred service professionals and the fact that you are part of this community, I imagine you are one of these too and can relate.

You may have just the same question too.

Where to start?

Well, there are no hard and fast rules as far as I am concerned, but one of the most helpful places to start is to ask yourself WHY?

The big why.

The reason you took that training and paid all that money and spent all that time. What inspired you to do that?

My guess is that it is because you experienced some type of transformation in your life and so you want to go and share that with others because it has been so life changing for you. It might be a health issue, a relationship struggle, a financial challenge or a mental/emotional situation. Whatever it is, I encourage you to write it down and dig deep.

This is the fuel for your journey of growing your business. At least it’s one type of fuel I know of that works. When you really dig into your big why, your reason for embarking upon the road less travelled (not the traditional job route), you will feel the inspiration and the next step ie, where to start, will most likely reveal itself to you.

There are a couple of reasons I see why this happens.

1. As you explore the question… WHY… your thoughts are changing and so are your feelings. Generally this leads to feelings of inspiration as you uncover the reasons why.

2. You will feel more connected to the Source/Universe/God as old habitual thinking of overwhelm or confusion drop away. This leaves space for new thoughts to emerge and the first step to be seen.

Ever feel like giving up?

Your big why is what will keep you going in times you feel like giving up, that’s why it’s so important to write it down and keep it somewhere you can refer to when required. We all have those times we feel like throwing in the towel. Yours might sound something like:

  • “I’m just not good enough”… or
  • “nobody will ever work with me”… or
  • “why do I keep struggling when I could just get a job?”

This is completely “normal” and normal in this context means you are not the only one! I speak to lots and lots of solo-preneurs who feel like giving up many times over and yet something keeps them going (most of them anyway).

They remember WHY they chose to do their “thing” whether it’s coaching, massage, teaching, homeopathy or creating dream weekends for people. Quite often they remember how it felt to them to not have the solution to the problem they had and if they hadn’t found that particular service, their lives would not have changed.

Remembering the big WHY is what gets most practitioners jumping out of bed in the morning and raring to take action.

Me too!

Here’s a little of my BIG WHY shared with the intention of helping you get yours written.

I love to help people who love to help people! I love knowing that for each person I can support with their work, there is a ripple effect through the work they are doing and so it goes on rippling out in the world. I also know that what I do is not just about business. My work helps on a very personal level too and that ripples out within a person’s personal life too.

My aim through sharing the understanding of the Three Principles is specifically to help end unnecessary human suffering. As I watch and listen to what is happening in the world, I quite often question us as a species, why do human beings cause so much destruction and pain and how can I help to change it? I always come back to the same answer. The reason I see that this is happening is because of a lack of consciousness and misunderstanding.

When I hear stories of young girls being sold into prostitution, my heart is so heavy it hurts and I ask why again. Why would one human being do this to another human being? What is wrong with them? And then I remember again. The misunderstanding. That’s WHY I do what I do.

So if I can help in some way to open people’s eyes to the misunderstanding and point them in the direction of how it all works, then that’s what I want to do.

That’s what I am doing and that’s what keeps me going when I feel like it’s all too much or too little, or that little voice tells me I’m just not good enough at what I do.

So what’s your BIG WHY?

question mark  I encourage you take 10 minutes to uncover it. Please don’t underestimate the power of knowing your BIG WHY, it really can reveal your next step to growing your heart centred business.

I’d love to hear your BIG WHY. Please share with the community either on the blog knowing that this inspires others, or if it’s not for public consumption, send me a private message by emailing 

About Sheela Masand

Sheela Masand was a co-founder and working partner of a multi-million Euro import business in Spain where she has lived for over 29 years. Her passion to help more people led her to open her current business,, where she specializes in coaching and mentoring heart-based service professionals worldwide to get more clients and make more money.

Since coming across the Three Principles that explain how our lives work on a spiritual and psychological level, her work has shifted to become more organic, guided by wisdom and less dependent on tools and techniques.  Her clients speak of major transformations in the way they see marketing, and instead of it being the hated piece of their business, they are happy to jump in and work their plans because it is fun, authentic and non-sales-y.

Sheela loves to work with people who are passionate about helping others have their own transformations, she sees herself as a support system for the helpers of the world.  She has several different mediums through which she offers the support including bespoke one to one coaching programmes, VIP Days and an annual telesummit in partnership with a not for profit, plus several different training events and retreats on the sunny Costa Blanca in Spain.

Contact Sheela for more information on  or call (0034) 67 759 6880

Sheela can help you to attract more clients and make more money in a fun and authentic way. Visit to pick up a special free gift “Top 3 Secrets to Attracting Clients without Spending a Cent.”




Article Source:  Do You Know Where to Start in Growing Your Business?

Article Expert: Sheela Masand