Monthly Archives: September 2016


Walking & Talking in Nature

 In today’s guest post performance coach Anna-Marie Watson shares some of her experience and knowledge.

Walking & Talking in Nature*

By Anna-Marie Watson

"Walking & Talking in Nature" by Anna-Marie Watson

Do the following questions strike a chord for your clients or maybe just you?

Working 11, 12, 13 or more hours a day cooped up inside and permanently attached to a computer?

Struggling to hit 10,000 daily steps to satisfy the FitBit?

Mentally fatigued juggling 101 dead lines and demanding clients who add to a never-ending “to-do” list that regularly spirals out of control?

Was that a resounding “Yes!”; grudging “Maybe”, niggling “Sometimes” or resolute “No”?

For most of us who fall in the “Yes”, “Maybe” or even “Sometimes” bracket, the perfect yet often overlooked antidote to modern life is nature.

The simple act of stepping beyond the four walls of our work spaces and spending time in the natural environment improves creativity and productivity, reduces stress, aids mental clarity and encourages a wider appreciation of different perspectives. Our human brain with unique cognitive skills was developed over hundreds of years in the presence of permanent movement outdoors. From an evolutionary perspective our bodies are designed to walk up to 12 miles per day, unlike our current obesio-genic environment where on average we remain stationary for over 8 hours (Medina, 2014). Taking our clients outside for coaching sessions creates a physical shift from immobile to active and provides natural inspiration to stimulate cognitive thought to support our genetic heritage.

Neurons image

Neurons image

Just take a moment to appreciate your brain with its approximate eighty-five billion neurons that constantly wire, fire, re-wire and re-fire to process and transmit information. This 1.4 kg tofu-like mass weighs a mere fraction of our total body weight yet devours over 20% of our daily energy needs to maintain essential chemical and electrical processes way beyond the scale of any other human organ. The amount of energy needed on a daily, weekly, monthly and yearly basis that’s necessary to navigate a myriad of tasks is simply mind-boggling.

The physical, biological and chemical interactions to process our thoughts, make decisions, silence our internal critic, organise daily tasks, unconsciously regulate the immune, cardiovascular, muscular, skeletal, endocrine, digestive, lymphatic, nervous, respiratory and reproductive systems, and then remember to email our accountant the end of year figures, are endless. Ultimately the brain, or more specifically the prefrontal cortex, like any other muscle becomes fatigued and needs time out to rest, relax and recover then return fully recharged with resilience boosted to increase productivity and reach optimum performance.

The routine dual attack and constant over stimulation from external sources and internal rhetoric can be turned on its head by stepping outside into nature*, taking a deep breathe, placing one foot in front of another, stilling the mind and living in the present moment. These recommendations from the global scientific community are reflected in British government policy with the advice to move from a sedentary position every thirty minutes and engage in a minimum of 150 minutes of 3 lots of 20-30 minutes of aerobic exercise sessions per week (Public Health England, 2014).

From a coaching perspective the combination of physical movement, different environment and mental exploration leaves the client feeling refreshed, restored and with improved mental performance. Walking & Talking coaching sessions inevitably facilitate the creation of different states, energy and perspectives, which in turn influences subsequent outcomes and results compared to a traditional static conversation. Next time you’re scheduling a client coaching session cancel the conference room or confines of a café and opt for an urban venture outside the four walls hemming you in to reap physical and mental rewards.

I’ll conclude with the succinct and simple words of Elizabeth Hurley “spending time outdoors makes you feel great”.

Note*: Nature literally exists on our doorsteps and is best accessed on two feet.

References

Medina, J. (2014). Brain Rules. Pear Press, USA.

Public Health England. (2014). Everybody Active, Every Day – An evidence-based approach to physical activity click here to read Accessed 6 Sep 16.

Williams, F. (2016). This is Your Brain on Nature. http://ngm.nationalgeographic.com/2016/01/call-to-wild-text Accessed 4 Sep 2016.

About Anna-Marie Watson

Anna-Marie WatsonAnna-Marie is a performance coach who draws from NLP, sports psychology, neuroscience, positive psychology and mindfulness theory to craft industrious and dynamic coaching partnerships with clients who yearn for more and desire balance within their life. Anna-Marie’s specialty is “walking & talking” where the Great Outdoors inspires facilitates deep level insights, encourages different perspectives and ultimately optimises performance. She integrates Analytic-Network (http://www.analyticnetwork.com) and mBraining (http://www.mbraining.com) methodologies to unlock and unleash transformational change.

Anna-Marie has been at the forefront of leadership and personal development for over 16 years working with high performing individuals and teams across three continents. Anna-Marie’s core values of growth, balance and energy are reflected in her business Reach for More. where improving yourself is an all round experience.

Reach For MoreFor more information on Anna-Marie’s performance coaching services, visit www.rfmcoaching.com

 

Connect with Anna-Marie on Social Media

Twitter: https://twitter.com/RFMCoaching

Facebook: https://www.facebook.com/RFMCoaching/

LinkedIn: https://www.linkedin.com/in/awatson4

Google+: https://www.google.com/+AnnaMarieWatson

Instagram: https://www.instagram.com/rfmcoaching/


Are You Primark Or Harrods? Pricing And Positioning Is Your Choice

When you are starting a coaching business one of the early questions you have to answer is how much you will charge. In today’s guest post Vicky Fraser discusses price …

Are You Primark Or Harrods? Pricing And Positioning Is Your Choice

By Vicky Fraser

"Are You Primark Or Harrods? Pricing And Positioning Is Your Choice" by Vicky Fraser

Man, we have a lot of hang-ups about money. And a lot of false beliefs, too.

I’m gonna share possibly the most important thing nobody’s ever told you about money:

Price is elastic.

What do you think people consider most important when deciding to buy something? Actually, I can’t tell you the answer to that, because it depends on the person, the product and their reason for buying.

I can tell you, though, only a tiny proportion of people make their decision solely or mostly based on cheapest price. You might be sceptical, but think about it for a second and you’ll realise I’m right.

If everyone bought on price alone, the only clothes shop would be Primark and we’d all be driving Dacias (Britain’s cheapest car) and shopping in Poundland.

Do you think someone buying a Rolls-Royce gives price any consideration at all? I can tell you now: they don’t. People who want a Rolls-Royce want one because it’s a Rolls-Royce, not because they need a car to get to work or take the kids to school.

This is important to you because it means you get choose how to run your business, too. You can charge whatever the hell you want, because “the going rate” is a dangerous myth.

“But wait!” I hear you cry. “All my competitors are around the same price range. I can’t possibly go against that can I?”

Yes, you can. This sameness in pricing is great for you, because you can let those sheep get on with it.

Look, industry norms are meaningless to your business.

It’s really common, when starting a business, to look at what everybody else is charging. I did it. I’m sure you did it – and perhaps still do.

We look at what others are charging and pick somewhere in the middle. Or even near the bottom if our confidence isn’t up where it should be.

It’s a crazy way to sell for a couple of reasons. I mean, if you came to your prices like that… most other people must have done the same thing. Right? Which makes pricing completely arbitrary.

Dan Kennedy, marketing genius, puts it like this: “Understand that everybody else has arrived at their price decisions through the same foolish process as you might now. It’s price incest, which works like regular incest: over time, everybody gets dumber.”

So how do we set prices? Honestly? Get a dartboard, stick some numbers on it, and chuck darts at it. See how your sales go. Include “safe” numbers that keep you in your comfort zone… and include “I can’t possibly charge that!” numbers too – the ones that make your hands all sweaty and set you on edge.

Then go with the number the dart lands on, even if it scares the bejeezus out of you.

I’m being deadly serious here. Because… you don’t have any competitors. You really don’t, and when you get your head around this, your business will become much more fun. And much more profitable.

Your business is different from everyone else’s in the sense that it has you. How you structure your business, how you package your product, how you sell it, how you deliver it… all this means you can price it differently. It makes direct comparison impossible.

Which means: you can wave goodbye to the price buyers!

Most business owners live in fear of pricing – don’t you be one of them. A bit of healthy awareness is fine… But any business decision made out of fear is a bad one.

Fear drives people to needlessly under-price, to avoid raising prices in time (if at all), and to ignore opportunities to sell the deluxe version.

Fear leads to Comparison. Comparison leads to Discounts. Discounts lead to the Dark Side.

I’m not kidding: discounts will destroy your business if you succumb to them. I’ll explain how in my next article.

But first, I really want you to understand that you can choose your position. Are you Primark, John Lewis or Harrods? (If you’re not in the UK, Primark sells cheap stuff, John Lewis is mid-range, and Harrods is… well… Harrods.)

If you’re Primark and you’re happy, that’s cool. As long as you’re comfortable with your positioning and it will get you closer to your goals, that’s great. I’m not judging – not everybody can be Harrods! People buy at different price levels.

My point is: you don’t have to settle for average and you don’t have to compete on price. In fact, you shouldn’t.

Competing on price is a dangerous game.

The really successful business owners understand this.

If you can’t be the cheapest and make that your USP, there is no benefit at all in being at the bottom of the barrel with the rest of the “almost cheapest”. That is truly rubbish positioning.

So choose your position. Make a decision. Take control of your own profits.

I really want you to understand the importance of getting your head around pricing and positioning, so I’ve got something for you: a free chapter of my book, where I dig really deep into pricing and positioning. You can download it at http://www.businessforsuperheroes.com/free-preview-chapter-4

About Vicky Fraser

Copywriter. Entrepreneur. Ran away with the circus.

Vicky Fraser has built her business up from a few hundred quid a month to six figures a year – and counting. She’s author of the book Business For Superheroes, runs the prestigious Small Business Superheroes Inner Circle, and publishes free daily marketing tips on her website.

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