TED Talk Tuesday 26th May 2015   Recently updated !

This week’s TED Talk clip is from an independent TEDx event:

Improve Your Situation | Taylor Morris | TEDxUNI


Clip length: 15 mins 27 secs

If when you have watched this video you then take the challenge offered the link to share your story is  www.situationimproved.com

Prefer to watch on TED.com? In that case you’ll need to click here.


Coaching Quote of the Day 26th May 2015

"The greatest happiness of life is the conviction that we are loved; loved for ourselves, or rather, loved in spite of ourselves." (Victor Hugo)

“The greatest happiness of life is the conviction that we are loved; loved for ourselves, or rather, loved in spite of ourselves.”

(Victor Hugo)


Coaching Quote of the Day 24th May 2015

"The world is a beautiful book, but of little use to him who cannot read it." (Carlo Goldoni)

“The world is a beautiful book, but of little use to him who cannot read it.”

(Carlo Goldoni)


Coaching Quote of the Day 23rd May 2015

"The sky is filled with stars, invisible by day." (Henry Wadsworth Longfellow)

“The sky is filled with stars, invisible by day.”

(Henry Wadsworth Longfellow)


Close More Sales With Killer Testimonials

In today’s guest post Mikhail Yourtaev shares some of his sales expertise and knowledge in:

Close More Sales With Killer Testimonials

by Mikhail Yourtaev

"Close More Sales With Killer Testimonials" by Mikhail Yourtaev

Every sales process should have testimonials to build trust with a prospect.There is no doubt that powerful testimonials from previous or existing customers will boost your chances of converting new sales because testimonials connect with the natural human desire to find consensus before making a purchase. Most people are followers and before deciding to make a purchase, people love to comfort themselves that they are making the correct decision by researching what others are saying about the product or service that you are offering.

3 Types of Testimonials

  • Written testimonials
  • Audio testimonials
  • Video testimonials.

Nail these 3 types of testimonials and you will increase your sales. Prepare to delve deeper into each of these testimonials.

Written Testimonials

Written testimonials are the least effective of the three types. This is because there is not a lot of trust that can be built as new age consumers are more savvy than they were previously and realize that written testimonials can be fake. Therefore because scammers use fake written testimonials as a sales conversion technique to profiteer from selling bad products or services to customers, genuine ethical marketers suffer as well. Thus the need arises for a different type of testimonial.

Audio Testimonials

Audio testimonials are better than written as there is a genuine human voice that can be heard. Your prospect can also hear the emotions in your satisfied customers voice. If those emotions are positive, which they should be than your prospect attributes these positive emotions to your service or product. Your prospect can imagine themselves being in the same position as your satisfied customer for whom you have solved a problem.

Video Testimonials

Video testimonials are the best type of testimonial that you can acquire from a satisfied customer. This is because your prospect can now not only hear but also see your customers. Your prospect can also see and hear the emotions that your satisfied customers are experiencing when they are talking about your service or product. This builds trust between you and your prospect. Therefore bringing them closer in buying your service or product.

Bonus Super Tactic

Get awesome results by using this simple template when acquiring testimonials to use in your sales process. Ask your customers the following 3 questions to get killer results.

What was life, like before using your service or product?

What is life, like now using your product or service?

What will life, be like in 12 months and beyond using your product or service?

These 3 questions create a big brighter future for your prospects. Your prospects can see and hear how your product or service has added value to the life of your satisfied customers and your prospects will imagine the same transformation in their lives. Thus building trust and bringing them a step closer in buying from you.

What if the prospect does not buy?

Well you have built trust and can now enjoy building a relationship with your new prospect and you never know this prospect can turn into a life-long customer.

Conclusion

Do what ever it takes to acquire killer testimonials from satisfied customers, especially video testimonials. Try to gather these testimonials when your customers emotions are highest, which is when they are using your service and product and it is adding value to their lives. Happy testimonial hunting.

About Mikhail Yourtaev

Do you want to learn more timeless sales strategies? Grab your FREE training HERE: http://www.easysalestraining.com

 

Article Source: Close More Sales With Killer Testimonials

Article expert: Mikhail Yourtaev


Coaching Quote of the Day 22nd May 2015

"The fragrance always stays in the hand that gives the rose." (George William Curtis)

“The fragrance always stays in the hand that gives the rose.”

(George William Curtis)


The most popular quote from our twitter account from week 19 of 2015:

Most RT'd quotes last week on @thecoachingblog

Each Thursday I share the most RT’d quote(s) from the blogs twitter account over the previous week. Last week the most RT’d tweet was:

“What we fear doing most is usually what we most need to do.”

(Tim Ferriss)

Tweeted on 11th May

The next highest amount of RT’s was a tie between the following quotes:

“If there is no struggle, there is no progress.”

(Frederick Douglass)

Tweeted on 11th May

and

“Just when the caterpillar thought the world was ending, he turned into a butterfly.”

(Proverb)

Tweeted 14th May

thank you

Many thanks to everyone who shared the quotes above and the other quotes from last week. I know that there are various aspects that can influence if a quote attracts your attention – if you saw the tweet, personal style, if it speaks to something happening in your life at that moment etc.

Which quote do you prefer?

(For those of you as geeky as I am and wondering what tool I’m using to measure individual RT’s this week I’ve been playing with www.twitonomy.com)


Coaching Quote of the Day 21st May 2015

"The soul can split the sky in two and let the face of God shine through." (Edna St. Vincent Millay)

“The soul can split the sky in two and let the face of God shine through.”

(Edna St. Vincent Millay)